eBay
EBAY Nasdaq· Broadline Retail
Last close · Oct 26, 2026
$118.62
KIRA · Stoqly’s AI analyst, in plain words
- eBay had $11.1B of revenue in fiscal 2025, up 8.0% on the year before. Over five years, revenue changed +4.5% a year on average.
- Its operating margin was 20.5%, down 2.0 pts: of every 100 in sales, about 21 is left after running the business.
- eBay made $2.0B of net profit in fiscal 2025. From fiscal 2016 to 2025, diluted EPS grew −4.1% a year.
- Free cash flow was $1.4B in fiscal 2025, 12.9% of revenue.
- eBay returned $3.0B to shareholders in fiscal 2025, 211% of free cash flow. The diluted share count fell 6.6%.
- eBay owes $3.8B more than it holds in cash, about 1.4 years of operating profit.
Market cap
$54.0B
P/E
24.6x
Revenue
$11.1B
Net income
$2.0B
Free cash flow
$1.4B
Operating margin
20.5%
eBay in 30 seconds · fiscal 2025
Are sales growing?
+8.0%
Yes. Sales grew 8.0% last year.
Does it make a profit?
18.3%
Yes. It keeps 18.3% of every sale as profit.
Does profit turn into cash?
12.9%
Yes. 12.9% of sales ends up as free cash.
Is debt under control?
1.4x
Keep an eye on it. Repaying its debt would take 1.4 years of operating profit.
How healthy are the accounts?
5 / 9
Mixed. It passes 5 of 9 health tests.
How is the share priced?
24.6x
One share costs 24.6 times its yearly profit per share. Typical for its sector: 17.7x.
What eBay does
eBay runs an online marketplace where people and businesses sell new and used goods to buyers in more than 190 markets. eBay does not sell the goods itself: it connects buyers and sellers through its website and apps. It focuses on categories that draw enthusiasts, such as car parts, collectibles and trading cards, refurbished goods, luxury items, clothing and sneakers. At the end of 2025 it had 135 million active buyers and 2.5 billion live listings. eBay reports a single business segment. It earns most of its money from fees on completed sales, so its revenue follows the value of goods sold, which was nearly $80 billion in 2025, 51 percent of it outside the United States. It also charges sellers to promote their listings, and earns money from shipping and financial services for sellers. It says it competes with a wide range of online and offline sellers, including retailers, distributors, auctioneers, search engines and other online marketplaces.
Biggest risks, in its own words
- Stiff competition from other online and offline sellers, including for its advertising business.
- Its dependence on consumer spending, which makes its sales swing with shoppers' confidence.
- New tariffs and the end of duty-free treatment for low-value imports, which could hurt the cross-border trade it relies on.
- Fraud by users, and liability for counterfeit, unsafe or illegal items listed by sellers.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Feb 19, 2026
- Legal name
- eBay Inc.
- CIK
- 0001065088
eBay · EBAY
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $10.4B | $9.8B | $10.1B | $10.3B | $11.1B |
| Revenue growth | 17.2% | −6.0% | 3.2% | 1.7% | 8.0% |
| Gross margin | 74.6% | 72.6% | 72.0% | 72.0% | 71.5% |
| Operating margin | 28.1% | 24.0% | 19.2% | 22.5% | 20.5% |
| Net income | $13.6B | −$1.3B | $2.8B | $2.0B | $2.0B |
| Net margin | 130.6% | −13.0% | 27.4% | 19.2% | 18.3% |
| Diluted EPS | $20.54 | −$2.27 | $5.19 | $3.94 | $4.34 |
| Cash | |||||
| Cash from operations | $2.7B | $2.3B | $2.4B | $2.4B | $2.0B |
| Capital expenditure | $444M | $449M | $456M | $458M | $525M |
| Free cash flow | $2.2B | $1.8B | $2.0B | $2.0B | $1.4B |
| FCF margin | 21.2% | 18.4% | 19.5% | 19.0% | 12.9% |
| Dividends paid | $466M | $489M | $528M | $533M | $531M |
| Share buybacks | $7.1B | $3.1B | $1.4B | $3.1B | $2.5B |
| Share count change | −7.7% | −15.8% | −4.5% | −6.0% | −6.6% |
| Debt and strength | |||||
| Cash and short-term investments | $7.3B | $4.8B | $4.5B | $5.9B | $2.9B |
| Debt incl. finance leases | $9.1B | $8.9B | $7.7B | $7.0B | $6.7B |
| Shareholders' equity | $9.8B | $5.2B | $6.4B | $5.2B | $4.6B |
| Net debt / EBITDA | 0.5x | 1.5x | 1.3x | 0.4x | 1.4x |
| Current ratio | 2.0x | 2.2x | 2.4x | 1.2x | 1.1x |
| Interest coverage | 10.9x | 10.0x | 7.4x | 9.0x | 9.3x |
| Returns and quality | |||||
| Return on capital | 19.1% | 17.9% | 15.4% | 25.5% | 26.8% |
| Return on equity | 204.0% | −17.0% | 47.9% | 34.2% | 41.6% |
| Piotroski F-score | 7 | 5 | 7 | 6 | 5 |
| Altman Z'' | 6.9 | 8.1 | 8.5 | 8.1 | 8.7 |
Insiders bought, 12 months
$0.0M
0 insiders
Insiders sold, 12 months
$57.1M
6 insiders
Of sales under plans
91%
$51.8M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
eBay · EBAY
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| eBay EBAY | $54.0B | 8.0% | 20.5% | 12.9% | 26.8% | 24.6x | 5 |
| Kohl's KSS | $2.8B | −4.3% | 4.0% | 6.5% | 7.2% | 10.3x | 7 |
| Macy's M | $6.4B | −1.7% | 4.6% | 4.7% | 12.9% | 8.6x | 8 |
| Sea Limited SE | $47.2B | 36.4% | 8.7% | 19.7% | — | — | 8 |
| MercadoLibre MELI | $84.6B | 39.1% | 11.1% | 37.3% | 35.0% | 45.4x | 4 |
Price compared with profit (P/E)
How many times its yearly profit per share one share costs. Higher means investors pay more for each unit of profit.
KIRA
At $118.62 a share, the company is worth $54.0B: 24.6 times its earnings of the last four quarters.
eBay grew sales faster than 2 of its 4 similar companies. Its P/E is higher than 2 of 3.
Source: SEC EDGAR XBRL filings (CIK 0001065088). Data updated October 9, 2026. For information only — not investment advice. Check the original filings before relying on any figure.