Hasbro
HAS Nasdaq· Leisure Products
Last close · Oct 27, 2026
$118.33
KIRA · Stoqly’s AI analyst, in plain words
- Hasbro had $5.4B of revenue in fiscal 2025, up 13.1% on the year before. Over five years, revenue changed −0.4% a year on average.
- Its operating margin was 0.2%, down 14.3 pts: of every 100 in sales, about 0 is left after running the business.
- Hasbro lost $322M in fiscal 2025.
- Free cash flow was $830M in fiscal 2025, 15.5% of revenue.
- Hasbro returned $393M to shareholders in fiscal 2025, 47% of free cash flow. The diluted share count fell 0.1%.
- Hasbro owes $2.5B more than it holds in cash, about 17.0 years of operating profit.
Market cap
$16.9B
P/E
21.2x
Revenue
$5.4B
Net income
−$322M
Free cash flow
$830M
Operating margin
0.2%
Hasbro in 30 seconds · fiscal 2025
Are sales growing?
+13.1%
Yes. Sales grew 13.1% last year.
Does it make a profit?
−6.0%
No. It lost money last year.
Does profit turn into cash?
15.5%
Yes. 15.5% of sales ends up as free cash.
Is debt under control?
17.0x
Heavy. Repaying its debt would take 17.0 years of operating profit.
How healthy are the accounts?
5 / 9
Mixed. It passes 5 of 9 health tests.
How is the share priced?
21.2x
One share costs 21.2 times its yearly profit per share. Typical for its sector: 17.7x.
What Hasbro does
Hasbro makes toys and games and licenses its brands to other companies. Its own brands include Magic: The Gathering, Monopoly, Play-Doh, Transformers, Dungeons & Dragons, Nerf and Peppa Pig. It also sells products based on brands it licenses from others, such as Marvel and Star Wars, which are owned by Disney. Its products range from board and trading card games to action figures, dolls, preschool toys and plush. Other companies pay Hasbro to use its brands in mobile and video games, clothing, theme parks and other products and experiences. Hasbro reports three segments. Wizards of the Coast and Digital Gaming develops trading card, role-playing and digital games. Consumer Products sells toys and games and licenses Hasbro brands for consumer products. Entertainment produces film, television and other content based on Hasbro brands. Hasbro sells to retailers, distributors and wholesalers, and directly to fans through sites such as Hasbro PULSE and Secret Lair.
Biggest risks, in its own words
- Failing to develop, publish and sell successful digital games.
- Children's and fans' tastes changing quickly, making it hard to keep its products popular.
- Licensed brands selling too little to cover the minimum royalties it has guaranteed, or licenses not being renewed.
- Tariffs that could raise its costs, and its reliance on outside manufacturers.
- Fiscal year ends
- December 28, 2025
- Latest annual report
- 10-K · Feb 25, 2026
- Legal name
- HASBRO, INC.
- CIK
- 0000046080
Hasbro · HAS
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $6.4B | $6.7B | $5.7B | $4.7B | $5.4B |
| Revenue growth | 17.5% | 3.8% | −14.3% | −16.9% | 13.1% |
| Gross margin | 70.0% | 71.3% | 70.1% | 75.2% | 75.8% |
| Operating margin | 11.9% | 6.1% | −27.0% | 14.5% | 0.2% |
| Net income | $429M | $204M | −$1.5B | $386M | −$322M |
| Net margin | 6.7% | 3.1% | −26.1% | 8.1% | −6.0% |
| Diluted EPS | $3.10 | $1.46 | −$10.73 | $2.75 | −$2.30 |
| Cash | |||||
| Cash from operations | $818M | $373M | $726M | $847M | $893M |
| Capital expenditure | $133M | $128M | $136M | $87.2M | $63.3M |
| Free cash flow | $685M | $245M | $590M | $760M | $830M |
| FCF margin | 10.7% | 3.7% | 10.3% | 16.0% | 15.5% |
| Dividends paid | $375M | $385M | $388M | $390M | $393M |
| Share buybacks | $0.0M | $125M | $0.0M | $0.0M | $0.0M |
| Share count change | 0.6% | 0.4% | −0.1% | 1.1% | −0.1% |
| Debt and strength | |||||
| Cash and short-term investments | $1.0B | $513M | $545M | $695M | $777M |
| Debt incl. finance leases | $4.0B | $4.0B | $3.5B | $3.4B | $3.3B |
| Shareholders' equity | $3.1B | $2.9B | $1.1B | $1.2B | $566M |
| Net debt / EBITDA | 2.9x | 5.4x | — | 3.2x | 17.0x |
| Current ratio | 1.5x | 1.4x | 1.1x | 1.6x | 1.4x |
| Interest coverage | 4.3x | 2.4x | −8.3x | 4.0x | 0.1x |
| Returns and quality | |||||
| Return on capital | 9.3% | 5.1% | −23.6% | 13.9% | 0.3% |
| Return on equity | 14.3% | 6.9% | −75.4% | 33.9% | −36.8% |
| Piotroski F-score | 6 | 5 | 3 | 7 | 5 |
| Altman Z'' | 3.2 | 2.8 | −0.0 | 3.0 | 1.9 |
Insiders bought, 12 months
$0.0M
0 insiders
Insiders sold, 12 months
$50.2M
9 insiders
Of sales under plans
0%
$0.0M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Hasbro · HAS
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| Hasbro HAS | $16.9B | 13.1% | 0.2% | 15.5% | 0.3% | 21.2x | 5 |
| Brunswick BC | $4.4B | 2.4% | −0.8% | 7.4% | −0.8% | — | 4 |
| Mattel MAT | $4.5B | −0.6% | 10.2% | 9.0% | 13.5% | 11.3x | 5 |
| Polaris PII | $3.3B | −0.3% | −4.9% | 7.8% | −10.5% | — | 3 |
| Thor Industries THO | $3.7B | 0.3% | — | 1.8% | 4.4% | — | 6 |
Price compared with profit (P/E)
How many times its yearly profit per share one share costs. Higher means investors pay more for each unit of profit.
KIRA
At $118.33 a share, the company is worth $16.9B: 21.2 times its earnings of the last four quarters.
Hasbro grew sales faster than 4 of its 4 similar companies. Its P/E is higher than 1 of 1.
Source: SEC EDGAR XBRL filings (CIK 0000046080). Data updated October 9, 2026. For information only — not investment advice. Check the original filings before relying on any figure.