Mattel
MAT Nasdaq· Leisure Products
Last close · Oct 26, 2026
$15.82
KIRA · Stoqly’s AI analyst, in plain words
- Mattel had $5.3B of revenue in fiscal 2025, down 0.6% on the year before. Over five years, revenue changed +3.1% a year on average.
- Its operating margin was 10.2%, down 2.7 pts: of every 100 in sales, about 10 is left after running the business.
- Mattel made $398M of net profit in fiscal 2025. From fiscal 2016 to 2025, diluted EPS grew 3.5% a year.
- Free cash flow was $483M in fiscal 2025, 9.0% of revenue.
- Mattel returned $600M to shareholders in fiscal 2025, 124% of free cash flow. The diluted share count fell 6.3%.
- Mattel owes $1.1B more than it holds in cash, about 1.5 years of operating profit.
Market cap
$4.6B
P/E
11.6x
Revenue
$5.3B
Net income
$398M
Free cash flow
$483M
Operating margin
10.2%
Mattel in 30 seconds · fiscal 2025
Are sales growing?
−0.6%
No. Sales fell 0.6% last year.
Does it make a profit?
7.4%
A little. It keeps 7.4% of every sale as profit.
Does profit turn into cash?
9.0%
Partly. 9.0% of sales ends up as free cash.
Is debt under control?
1.5x
Keep an eye on it. Repaying its debt would take 1.5 years of operating profit.
How healthy are the accounts?
5 / 9
Mixed. It passes 5 of 9 health tests.
How is the share priced?
11.6x
One share costs 11.6 times its yearly profit per share. Typical for its sector: 17.9x.
What Mattel does
Mattel designs, makes and sells toys and games. Its own brands include Barbie, American Girl, Monster High, Polly Pocket, Hot Wheels, Matchbox, Fisher-Price, Thomas & Friends, MEGA, UNO and Masters of the Universe, and it makes toys under license for other companies' brands such as Disney Princess, Frozen, Toy Story, Cars, Jurassic World, Minecraft and WWE. It also earns money from films, TV shows, mobile games and licensing its brands to other companies. Mattel reports two segments: North America, covering the United States and Canada, and International, which sells mostly the same products in Europe, Latin America, Asia, Australia and New Zealand. Its net sales were $5.35 billion in 2025. It sells mainly to retailers, and its three largest customers, Walmart, Target and Amazon, made up about 42% of net sales. Sales are concentrated in the holiday season.
Biggest risks, in its own words
- Heavy competition and easy entry for new rivals make it hard to keep its brands and toys selling.
- Misjudging trends in popular culture, media and technology, or how much of each toy to make.
- Its dependence on the short holiday season, when any disruption can hurt the whole year.
- Its reliance on a few large retailers, which can cut orders or sell their own store-brand toys instead.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Feb 23, 2026
- Legal name
- MATTEL INC /DE/
- CIK
- 0000063276
Mattel · MAT
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $5.5B | $5.4B | $5.4B | $5.4B | $5.3B |
| Revenue growth | 19.0% | −0.4% | 0.1% | −1.1% | −0.6% |
| Gross margin | 48.1% | 45.7% | 47.5% | 50.8% | 48.7% |
| Operating margin | 13.4% | 12.4% | 10.3% | 12.9% | 10.2% |
| Net income | $903M | $394M | $214M | $542M | $398M |
| Net margin | 16.6% | 7.3% | 3.9% | 10.1% | 7.4% |
| Diluted EPS | $2.53 | $1.10 | $0.60 | $1.58 | $1.24 |
| Cash | |||||
| Cash from operations | $486M | $443M | $870M | $801M | $593M |
| Capital expenditure | $77.1M | $106M | $85.8M | $135M | $111M |
| Free cash flow | $408M | $337M | $784M | $665M | $483M |
| FCF margin | 7.5% | 6.2% | 14.4% | 12.4% | 9.0% |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $0.0M | $203M | $400M | $600M |
| Share count change | 2.3% | 0.7% | −0.7% | −3.9% | −6.3% |
| Debt and strength | |||||
| Cash and short-term investments | $731M | $761M | $1.3B | $1.4B | $1.2B |
| Debt incl. finance leases | $2.6B | $2.3B | $2.3B | $2.3B | $2.3B |
| Shareholders' equity | $1.6B | $2.1B | $2.1B | $2.3B | $2.2B |
| Net debt / EBITDA | 2.0x | 1.8x | 1.5x | 1.1x | 1.5x |
| Current ratio | 1.8x | 2.3x | 2.3x | 2.4x | 2.2x |
| Interest coverage | 2.9x | 5.1x | 4.5x | 5.9x | 4.6x |
| Returns and quality | |||||
| Return on capital | 23.9% | 14.0% | 8.2% | 17.9% | 13.5% |
| Return on equity | 82.9% | 21.7% | 10.2% | 24.6% | 17.7% |
| Piotroski F-score | 5 | 5 | 8 | 8 | 5 |
| Altman Z'' | 3.7 | 4.4 | 4.5 | 4.9 | 4.7 |
Insiders bought, 12 months
$1.0M
1 insider
Insiders sold, 12 months
$0.6M
1 insider
Of sales under plans
0%
$0.0M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Mattel · MAT
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| Mattel MAT | $4.6B | −0.6% | 10.2% | 9.0% | 13.5% | 11.6x | 5 |
| Brunswick BC | $4.3B | 2.4% | −0.8% | 7.4% | −0.8% | — | 4 |
| Hasbro HAS | $16.9B | 13.1% | 0.2% | 15.5% | 0.3% | 21.1x | 5 |
| Polaris PII | $3.2B | −0.3% | −4.9% | 7.8% | −10.5% | — | 3 |
| Thor Industries THO | $3.7B | 0.3% | — | 1.8% | 4.4% | — | 6 |
Price compared with profit (P/E)
How many times its yearly profit per share one share costs. Higher means investors pay more for each unit of profit.
KIRA
At $15.82 a share, the company is worth $4.6B: 11.6 times its earnings of the last four quarters.
Mattel grew sales faster than 0 of its 4 similar companies. Its P/E is higher than 0 of 1.
Source: SEC EDGAR XBRL filings (CIK 0000063276). Data updated October 9, 2026. For information only — not investment advice. Check the original filings before relying on any figure.