ServiceNow
NOW NYSE· Systems Software
Last close · Oct 27, 2026
$154.78
KIRA · Stoqly’s AI analyst, in plain words
- ServiceNow had $13.3B of revenue in fiscal 2025, up 20.9% on the year before. Over five years, revenue changed +24.1% a year on average.
- Its operating margin was 13.7%, up 1.3 pts: of every 100 in sales, about 14 is left after running the business.
- ServiceNow made $1.7B of net profit in fiscal 2025.
- Free cash flow was $4.6B in fiscal 2025, 34.5% of revenue.
- ServiceNow returned $1.8B to shareholders in fiscal 2025, 40% of free cash flow. The diluted share count rose 0.4%.
- ServiceNow has $4.8B more cash than debt.
Market cap
$160.1B
P/E
96.7x
Revenue
$13.3B
Net income
$1.7B
Free cash flow
$4.6B
Operating margin
13.7%
ServiceNow in 30 seconds · fiscal 2025
Are sales growing?
+20.9%
Yes. Sales grew 20.9% last year.
Does it make a profit?
13.2%
Yes. It keeps 13.2% of every sale as profit.
Does profit turn into cash?
34.5%
Yes. 34.5% of sales ends up as free cash.
Is debt under control?
Net cash
Yes. It has more cash than debt.
How healthy are the accounts?
6 / 9
Mixed. It passes 6 of 9 health tests.
How is the share priced?
96.7x
One share costs 96.7 times its yearly profit per share. Typical for its sector: 33.0x.
What ServiceNow does
ServiceNow sells cloud-based software that helps large organizations run and automate their internal work, such as IT help desks, HR requests, customer service and risk and security tasks. Its products run on one platform, the ServiceNow AI Platform. The company has added artificial intelligence (AI) features, including Now Assist and AI agents that can carry out tasks, along with tools to monitor and govern those agents. Its products fall into four groups: Technology; Customer Relationship Management (CRM) and Industry; Core Business, which covers HR, legal, finance and supply chain; and Creator and Other, which covers low-code tools for building workflows. It releases two major platform upgrades a year. In its risk factors, ServiceNow says it recognizes revenue from subscription services over the subscription term, and that it relies on partners for a growing share of its revenue.
Biggest risks, in its own words
- Failing to innovate quickly enough in an intensely competitive, fast-changing technology market.
- Challenges from adding AI to its products, including operational, legal, regulatory and ethical issues.
- Relying on partners for a growing share of its revenue.
- Customer deals that are getting more complex, with longer and costlier sales cycles and pricing pressure.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Jan 29, 2026
- Legal name
- ServiceNow, Inc.
- CIK
- 0001373715
ServiceNow · NOW
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $5.9B | $7.2B | $9.0B | $11.0B | $13.3B |
| Revenue growth | 30.5% | 22.9% | 23.8% | 22.4% | 20.9% |
| Gross margin | 77.1% | 78.3% | 78.6% | 79.2% | 77.5% |
| Operating margin | 4.4% | 4.9% | 8.5% | 12.4% | 13.7% |
| Net income | $230M | $325M | $1.7B | $1.4B | $1.7B |
| Net margin | 3.9% | 4.5% | 19.3% | 13.0% | 13.2% |
| Diluted EPS | $0.23 | $0.32 | $1.68 | $1.37 | $1.67 |
| Cash | |||||
| Cash from operations | $2.2B | $2.7B | $3.4B | $4.3B | $5.4B |
| Capital expenditure | $392M | $550M | $694M | $852M | $868M |
| Free cash flow | $1.8B | $2.2B | $2.7B | $3.4B | $4.6B |
| FCF margin | 30.5% | 30.0% | 30.1% | 31.1% | 34.5% |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $0.0M | $538M | $696M | $1.8B |
| Share count change | 0.3% | 0.2% | 1.0% | 1.4% | 0.4% |
| Debt and strength | |||||
| Cash and short-term investments | $3.3B | $4.3B | $4.9B | $5.8B | $6.3B |
| Debt incl. finance leases | $1.6B | $1.5B | $1.5B | $1.5B | $1.5B |
| Shareholders' equity | $3.7B | $5.0B | $7.6B | $9.6B | $13.0B |
| Net debt / EBITDA | −2.4x | −3.6x | −2.6x | −2.2x | −1.9x |
| Current ratio | 1.1x | 1.1x | 1.1x | 1.1x | 1.0x |
| Interest coverage | 9.2x | 13.2x | 33.1x | 59.3x | 82.9x |
| Returns and quality | |||||
| Return on capital | 14.2% | 13.8% | 23.5% | 23.4% | 20.9% |
| Return on equity | 7.1% | 7.5% | 27.4% | 16.5% | 15.5% |
| Piotroski F-score | 5 | 7 | 7 | 6 | 6 |
| Altman Z'' | 0.9 | 1.2 | 1.7 | 2.2 | 2.2 |
Insiders bought, 12 months
$3.0M
1 insider
Insiders sold, 12 months
$9.3M
10 insiders
Of sales under plans
61%
$5.7M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
ServiceNow · NOW
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| ServiceNow NOW | $160.1B | 20.9% | 13.7% | 34.5% | 20.9% | 96.7x | 6 |
| Palo Alto Networks PANW | $306.9B | 24.5% | 6.1% | 35.8% | 2.6% | — | 4 |
| Fortinet FTNT | $136.9B | 14.2% | 30.7% | 32.7% | — | 65.4x | 5 |
| Twilio TWLO | $40.7B | 13.7% | 3.1% | 19.7% | 1.5% | 35.4x | 6 |
| Gen Digital GEN | $14.6B | 27.1% | 42.4% | 30.5% | 13.7% | 14.2x | 7 |
Price compared with profit (P/E)
How many times its yearly profit per share one share costs. Higher means investors pay more for each unit of profit.
KIRA
At $154.78 a share, the company is worth $160.1B: 96.7 times its earnings of the last four quarters.
ServiceNow grew sales faster than 2 of its 4 similar companies. Its P/E is higher than 3 of 3.
Source: SEC EDGAR XBRL filings (CIK 0001373715). Data updated October 10, 2026. For information only — not investment advice. Check the original filings before relying on any figure.