Whirlpool
WHR NYSE· Household Appliances
Last close · Oct 27, 2026
$27.42
KIRA · Stoqly’s AI analyst, in plain words
- Whirlpool had $15.5B of revenue in fiscal 2025, down 6.5% on the year before. Over five years, revenue changed −4.4% a year on average.
- Its operating margin was 5.4%, up 4.5 pts: of every 100 in sales, about 5 is left after running the business.
- Whirlpool made $318M of net profit in fiscal 2025. From fiscal 2016 to 2025, diluted EPS grew −7.6% a year.
- Free cash flow was $81.0M in fiscal 2025, 0.5% of revenue.
- Whirlpool returned $300M to shareholders in fiscal 2025, 370% of free cash flow. The diluted share count rose 2.0%.
- Whirlpool owes $5.9B more than it holds in cash, about 5.0 years of operating profit.
Market cap
$1.8B
P/E
9.4x
Revenue
$15.5B
Net income
$318M
Free cash flow
$81.0M
Operating margin
5.4%
Whirlpool in 30 seconds · fiscal 2025
Are sales growing?
−6.5%
No. Sales fell 6.5% last year.
Does it make a profit?
2.1%
A little. It keeps 2.1% of every sale as profit.
Does profit turn into cash?
0.5%
Partly. 0.5% of sales ends up as free cash.
Is debt under control?
5.0x
Heavy. Repaying its debt would take 5.0 years of operating profit.
How healthy are the accounts?
5 / 9
Mixed. It passes 5 of 9 health tests.
How is the share priced?
9.4x
One share costs 9.4 times its yearly profit per share. Typical for its sector: 17.9x.
What Whirlpool does
Whirlpool makes and sells home appliances: laundry machines, refrigerators and freezers, cooking appliances and dishwashers. It also sells small appliances such as the KitchenAid stand mixer, commercial laundry equipment, and InSinkErator food waste disposers and instant hot water dispensers. Its two biggest global brands are Whirlpool and KitchenAid, and it also sells under regional brands such as Maytag and Brastemp. It was founded in 1911, makes products in four countries and markets them in nearly every country. In 2025 it had approximately $16 billion in annual net sales and 41,000 employees. It reports three operating segments: Major Domestic Appliances (MDA) North America, MDA Latin America, and Small Domestic Appliances (SDA) Global. It sells through retailers, buying groups and builders, and a loss of sales to any key trade customer could hurt it. It competes in an intensely competitive appliance industry. The company has been reshaping its business.
Biggest risks, in its own words
- Intense competition in the home appliance industry.
- Losing sales to key retail customers, buying groups or builders.
- Rising or volatile costs of raw materials and parts, and supplier delays that disrupt its factories.
- Product liability claims and recalls.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Feb 11, 2026
- Legal name
- WHIRLPOOL CORP /DE/
- CIK
- 0000106640
Whirlpool · WHR
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $22.0B | $19.7B | $19.5B | $16.6B | $15.5B |
| Revenue growth | 13.0% | −10.3% | −1.4% | −14.6% | −6.5% |
| Gross margin | 20.1% | 15.6% | 16.3% | 15.5% | 15.4% |
| Operating margin | 10.7% | −5.4% | 5.2% | 0.9% | 5.4% |
| Net income | $1.8B | −$1.5B | $481M | −$323M | $318M |
| Net margin | 8.1% | −7.7% | 2.5% | −1.9% | 2.1% |
| Diluted EPS | $28.36 | −$27.18 | $8.72 | −$5.87 | $5.66 |
| Cash | |||||
| Cash from operations | $2.2B | $1.4B | $915M | $835M | $470M |
| Capital expenditure | $525M | $570M | $549M | $451M | $389M |
| Free cash flow | $1.7B | $820M | $366M | $384M | $81.0M |
| FCF margin | 7.5% | 4.2% | 1.9% | 2.3% | 0.5% |
| Dividends paid | $338M | $390M | $384M | $384M | $300M |
| Share buybacks | $1.0B | $903M | $0.0M | $50.0M | $0.0M |
| Share count change | −0.6% | −11.1% | −1.3% | −0.2% | 2.0% |
| Debt and strength | |||||
| Cash and short-term investments | $3.0B | $2.0B | $1.6B | $1.3B | $669M |
| Debt incl. finance leases | $5.2B | $7.6B | $7.2B | $6.6B | $6.5B |
| Shareholders' equity | $4.8B | $2.3B | $2.4B | $2.7B | $2.7B |
| Net debt / EBITDA | 0.8x | — | 4.1x | 11.2x | 5.0x |
| Current ratio | 1.1x | 1.1x | 0.9x | 0.7x | 0.8x |
| Interest coverage | 13.4x | −5.6x | 2.9x | 0.4x | 2.5x |
| Returns and quality | |||||
| Return on capital | 25.3% | −10.9% | 10.8% | 1.4% | 7.2% |
| Return on equity | 40.8% | −42.3% | 20.5% | −12.8% | 11.8% |
| Piotroski F-score | 9 | 3 | 7 | 4 | 5 |
| Altman Z'' | 3.1 | 1.5 | 1.9 | −0.3 | 0.2 |
Insiders bought, 12 months
$0.2M
1 insider
Insiders sold, 12 months
$0.0M
0 insiders
Of sales under plans
—
$0.0M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Whirlpool · WHR
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| Whirlpool WHR | $1.8B | −6.5% | 5.4% | 0.5% | 7.2% | 9.4x | 5 |
| SharkNinja SN | $28.0B | 15.8% | 14.4% | 7.6% | 28.8% | — | 6 |
| Tractor Supply TSCO | $16.9B | 4.3% | 9.5% | 4.8% | 28.5% | 16.8x | 6 |
| Kohl's KSS | $2.8B | −4.3% | 4.0% | 6.5% | 7.2% | 10.3x | 7 |
| Gap GAP | $7.9B | 1.9% | 7.3% | 5.4% | 36.1% | 6.5x | 6 |
Price compared with profit (P/E)
How many times its yearly profit per share one share costs. Higher means investors pay more for each unit of profit.
KIRA
At $27.42 a share, the company is worth $1.8B: 9.4 times its earnings of the last four quarters.
Whirlpool grew sales faster than 0 of its 4 similar companies. Its P/E is higher than 1 of 3.
Source: SEC EDGAR XBRL filings (CIK 0000106640). Data updated October 9, 2026. For information only — not investment advice. Check the original filings before relying on any figure.