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Stoqly stoqly.net Company report Β· October 27, 2026

Wix.com

WIX NasdaqΒ· Internet Services & Infrastructure

Last close Β· Oct 26, 2026

$80.38

KIRA Β· Stoqly’s AI analyst, in plain words

  • Wix.com had $2.0B of revenue in fiscal 2025, up 13.2% on the year before. Over five years, revenue changed +15.2% a year on average.
  • Its operating margin was 0.1%, down 5.6Β pts: of every 100 in sales, about 0 is left after running the business.
  • Wix.com made $50.6M of net profit in fiscal 2025.
  • Free cash flow was $582M in fiscal 2025, 29.2% of revenue.
  • Wix.com returned $575M to shareholders in fiscal 2025, 99% of free cash flow. The diluted share count fell 3.7%.
  • Wix.com owes $331M more than it holds in cash, about 10.0 years of operating profit.

Market cap

$4.6B

P/E

β€”

Revenue

$2.0B

Net income

$50.6M

Free cash flow

$582M

Operating margin

0.1%

Wix.com in 30 seconds Β· fiscal 2025

Good

Are sales growing?

+13.2%

Yes. Sales grew 13.2% last year.

So-so

Does it make a profit?

2.5%

A little. It keeps 2.5% of every sale as profit.

Good

Does profit turn into cash?

29.2%

Yes. 29.2% of sales ends up as free cash.

Weak

Is debt under control?

10.0x

Heavy. Repaying its debt would take 10.0 years of operating profit.

Good

How healthy are the accounts?

7 / 9

Solid. It passes 7 of 9 health tests.

What Wix.com does

No business description yet.

Fiscal year ends
December 31, 2025
Latest annual report
20-F Β· Mar 5, 2026
Legal name
Wix.com Ltd.
CIK
0001576789
stoqly.net Β· WIX Β· Generated October 27, 2026 Not investment advice Β· Page 1 of 3
Stoqly stoqly.net Company report Β· October 27, 2026

Wix.com Β· WIX

Results and finances

The last 5 fiscal years. Amounts in USD.

Fiscal yearFY21FY22FY23FY24FY25
Sales and profit
Revenue $1.3B $1.4B $1.6B $1.8B $2.0B
Revenue growth 29.0% 9.3% 12.5% 12.7% 13.2%
Gross margin 61.5% 62.1% 67.2% 67.9% 68.1%
Operating margin βˆ’25.6% βˆ’20.6% βˆ’1.6% 5.7% 0.1%
Net income βˆ’$117M βˆ’$425M $33.1M $138M $50.6M
Net margin βˆ’9.2% βˆ’30.6% 2.1% 7.9% 2.5%
Diluted EPS βˆ’$2.06 βˆ’$7.33 $0.57 $2.36 $0.88
Cash
Cash from operations $65.7M $37.2M $248M $497M $583M
Capital expenditure $1.9M $2.1M $3.0M $1.5M $1.3M
Free cash flow $63.8M $35.0M $245M $496M $582M
FCF margin 5.0% 2.5% 15.7% 28.2% 29.2%
Dividends paid $0.0M $0.0M $0.0M $0.0M $0.0M
Share buybacks $200M $232M $127M $466M $575M
Share count change 4.7% 1.7% 0.7% 2.7% βˆ’3.7%
Debt and strength
Cash and short-term investments $908M $537M $750M $1,000M $795M
Debt incl. finance leases $923M $567M $570M $0.0M $1.1B
Shareholders' equity $146M βˆ’$263M βˆ’$54.5M βˆ’$78.8M βˆ’$366M
Net debt / EBITDA β€” β€” βˆ’87.4x βˆ’7.6x 10.0x
Current ratio 1.8x 1.0x 1.4x 0.8x 1.2x
Returns and quality
Return on capital βˆ’62.5% β€” β€” β€” β€”
Return on equity βˆ’54.2% β€” β€” β€” β€”
Piotroski F-score 5 5 7 7 7
Altman Z'' βˆ’0.1 βˆ’3.4 βˆ’1.0 βˆ’2.0 βˆ’0.7

Insiders bought, 12 months

$0.2M

6 insiders

Insiders sold, 12 months

$3.4M

7 insiders

Of sales under plans

91%

$3.1M

How to read these numbers

Revenue:
Total sales reported in the income statement.
Operating margin:
Operating income as a share of revenue.
Net income:
Profit after all expenses, interest and tax.
Free cash flow:
Cash from operations minus capital spending.
Net debt / EBITDA:
Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
Return on capital:
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
stoqly.net Β· WIX Β· Generated October 27, 2026 Not investment advice Β· Page 2 of 3
Stoqly stoqly.net Company report Β· October 27, 2026

Wix.com Β· WIX

Charts and comparison

Ten years at a glance, and how it stacks up against similar companies.

Revenue

Net income

Margins, % of revenue

Gross Operating Net

Cash vs debt (incl. leases)

Cash Debt

Free cash flow

Dividends and buybacks

Dividends Buybacks

Similar companies

Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.

CompanyMarket capGrowthOp. marginFCF marginROICP/EF-score
Wix.com WIX $4.6B 13.2% 0.1% 29.2% β€” β€” 7
Cloudflare NET $117.6B 29.9% βˆ’9.6% 13.3% βˆ’29.7% β€” 3
Verisign VRSN $27.1B 6.4% 67.7% 64.5% β€” 32.3x 8
Akamai Technologies AKAM $15.1B 5.4% 13.5% 24.0% 6.3% 35.6x 6
DigitalOcean DOCN $11.8B 15.5% 17.4% 20.0% 15.7% 43.2x 7

KIRA

At $80.38 a share, the company is worth $4.6B.

Wix.com grew sales faster than 2 of its 4 similar companies.

Source: SEC EDGAR XBRL filings (CIK 0001576789). Data updated October 23, 2026. For information only β€” not investment advice. Check the original filings before relying on any figure.