Wix.com
WIX NasdaqΒ· Internet Services & Infrastructure
Last close Β· Oct 26, 2026
$80.38
KIRA Β· Stoqlyβs AI analyst, in plain words
- Wix.com had $2.0B of revenue in fiscal 2025, up 13.2% on the year before. Over five years, revenue changed +15.2% a year on average.
- Its operating margin was 0.1%, down 5.6Β pts: of every 100 in sales, about 0 is left after running the business.
- Wix.com made $50.6M of net profit in fiscal 2025.
- Free cash flow was $582M in fiscal 2025, 29.2% of revenue.
- Wix.com returned $575M to shareholders in fiscal 2025, 99% of free cash flow. The diluted share count fell 3.7%.
- Wix.com owes $331M more than it holds in cash, about 10.0 years of operating profit.
Market cap
$4.6B
P/E
β
Revenue
$2.0B
Net income
$50.6M
Free cash flow
$582M
Operating margin
0.1%
Wix.com in 30 seconds Β· fiscal 2025
Are sales growing?
+13.2%
Yes. Sales grew 13.2% last year.
Does it make a profit?
2.5%
A little. It keeps 2.5% of every sale as profit.
Does profit turn into cash?
29.2%
Yes. 29.2% of sales ends up as free cash.
Is debt under control?
10.0x
Heavy. Repaying its debt would take 10.0 years of operating profit.
How healthy are the accounts?
7 / 9
Solid. It passes 7 of 9 health tests.
What Wix.com does
No business description yet.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 20-F Β· Mar 5, 2026
- Legal name
- Wix.com Ltd.
- CIK
- 0001576789
Wix.com Β· WIX
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $1.3B | $1.4B | $1.6B | $1.8B | $2.0B |
| Revenue growth | 29.0% | 9.3% | 12.5% | 12.7% | 13.2% |
| Gross margin | 61.5% | 62.1% | 67.2% | 67.9% | 68.1% |
| Operating margin | β25.6% | β20.6% | β1.6% | 5.7% | 0.1% |
| Net income | β$117M | β$425M | $33.1M | $138M | $50.6M |
| Net margin | β9.2% | β30.6% | 2.1% | 7.9% | 2.5% |
| Diluted EPS | β$2.06 | β$7.33 | $0.57 | $2.36 | $0.88 |
| Cash | |||||
| Cash from operations | $65.7M | $37.2M | $248M | $497M | $583M |
| Capital expenditure | $1.9M | $2.1M | $3.0M | $1.5M | $1.3M |
| Free cash flow | $63.8M | $35.0M | $245M | $496M | $582M |
| FCF margin | 5.0% | 2.5% | 15.7% | 28.2% | 29.2% |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $200M | $232M | $127M | $466M | $575M |
| Share count change | 4.7% | 1.7% | 0.7% | 2.7% | β3.7% |
| Debt and strength | |||||
| Cash and short-term investments | $908M | $537M | $750M | $1,000M | $795M |
| Debt incl. finance leases | $923M | $567M | $570M | $0.0M | $1.1B |
| Shareholders' equity | $146M | β$263M | β$54.5M | β$78.8M | β$366M |
| Net debt / EBITDA | β | β | β87.4x | β7.6x | 10.0x |
| Current ratio | 1.8x | 1.0x | 1.4x | 0.8x | 1.2x |
| Returns and quality | |||||
| Return on capital | β62.5% | β | β | β | β |
| Return on equity | β54.2% | β | β | β | β |
| Piotroski F-score | 5 | 5 | 7 | 7 | 7 |
| Altman Z'' | β0.1 | β3.4 | β1.0 | β2.0 | β0.7 |
Insiders bought, 12 months
$0.2M
6 insiders
Insiders sold, 12 months
$3.4M
7 insiders
Of sales under plans
91%
$3.1M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Wix.com Β· WIX
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each companyβs latest fiscal year. Fiscal years end in different months, so periods donβt line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| Wix.com WIX | $4.6B | 13.2% | 0.1% | 29.2% | β | β | 7 |
| Cloudflare NET | $117.6B | 29.9% | β9.6% | 13.3% | β29.7% | β | 3 |
| Verisign VRSN | $27.1B | 6.4% | 67.7% | 64.5% | β | 32.3x | 8 |
| Akamai Technologies AKAM | $15.1B | 5.4% | 13.5% | 24.0% | 6.3% | 35.6x | 6 |
| DigitalOcean DOCN | $11.8B | 15.5% | 17.4% | 20.0% | 15.7% | 43.2x | 7 |
KIRA
At $80.38 a share, the company is worth $4.6B.
Wix.com grew sales faster than 2 of its 4 similar companies.
Source: SEC EDGAR XBRL filings (CIK 0001576789). Data updated October 23, 2026. For information only β not investment advice. Check the original filings before relying on any figure.
