WPP plc
WPP NYSE· Services-Advertising Agencies
Last close · Oct 30, 2026
$27.18
KIRA · Stoqly’s AI analyst, in plain words
- WPP plc had $17.8B of revenue in fiscal 2025, down 5.3% on the year before. Over five years, revenue changed +3.0% a year on average.
- Its operating margin was 2.8%, down 6.2 pts: of every 100 in sales, about 3 is left after running the business.
- WPP plc lost $283M in fiscal 2025.
- Free cash flow was $834M in fiscal 2025, 4.7% of revenue.
- WPP plc returned $580M to shareholders in fiscal 2025, 70% of free cash flow. The diluted share count fell 1.9%.
- WPP plc owes $3.0B more than it holds in cash.
Market cap
$5.8B
P/E
—
Revenue
$17.8B
Net income
−$283M
Free cash flow
$834M
Operating margin
2.8%
WPP plc in 30 seconds · fiscal 2025
Are sales growing?
−5.3%
No. Sales fell 5.3% last year.
Does it make a profit?
−1.6%
No. It lost money last year.
Does profit turn into cash?
4.7%
Partly. 4.7% of sales ends up as free cash.
Is debt under control?
$3.0B
Risky. It owes more than it holds in cash and has no operating profit to repay it.
How is the share priced?
—
No P/E: it made no profit over the last four quarters.
What WPP plc does
No business description yet.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 20-F · Mar 19, 2026
- Legal name
- WPP plc
- CIK
- 0000806968
WPP plc · WPP · stoqly.net
Results and finances
The last 5 fiscal years. Amounts in USD. Compiled by stoqly.net.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $17.6B | $17.8B | $18.5B | $18.8B | $17.8B |
| Revenue growth | 14.4% | 0.9% | 3.8% | 2.1% | −5.3% |
| Gross margin | 17.2% | 17.6% | 17.0% | 16.6% | 15.8% |
| Operating margin | 9.6% | 9.4% | 3.6% | 9.0% | 2.8% |
| Net income | $877M | $841M | $137M | $693M | −$283M |
| Net margin | 5.0% | 4.7% | 0.7% | 3.7% | −1.6% |
| Diluted EPS | $3.61 | $3.77 | $0.63 | $3.16 | −$1.32 |
| Cash | |||||
| Cash from operations | $2.8B | $864M | $1.5B | $1.8B | $954M |
| Capital expenditure | $362M | $257M | $220M | $242M | $120M |
| Free cash flow | $2.4B | $606M | $1.3B | $1.6B | $834M |
| FCF margin | 13.8% | 3.4% | 7.1% | 8.3% | 4.7% |
| Dividends paid | $433M | $450M | $526M | $543M | $452M |
| Share buybacks | $1.1B | $1.1B | $67.1M | $105M | $128M |
| Share count change | −0.6% | −8.2% | −2.0% | 0.3% | −1.9% |
| Debt and strength | |||||
| Cash and short-term investments | $5.2B | $3.0B | $2.8B | $3.3B | $3.6B |
| Debt incl. finance leases | $6.0B | $5.4B | $6.0B | $5.4B | $6.6B |
| Shareholders' equity | $4.9B | $4.4B | $4.3B | $4.4B | $3.4B |
| Net debt / EBITDA | 0.3x | 1.1x | 2.6x | — | — |
| Current ratio | 0.9x | 0.9x | 0.9x | 0.9x | 0.9x |
| Interest coverage | 4.3x | 3.8x | 1.4x | 3.2x | 1.1x |
| Returns and quality | |||||
| Return on capital | 22.8% | 16.4% | 5.7% | 17.0% | 5.1% |
| Return on equity | 15.5% | 18.1% | 3.1% | 16.0% | −7.3% |
Insiders bought, 12 months
$0.0M
0 insiders
Insiders sold, 12 months
$0.0M
0 insiders
Of sales under plans
—
$0.0M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
WPP plc · WPP · stoqly.net
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
KIRA
At $27.18 a share, the company is worth $5.8B.
Compiled and analysed by stoqly.net from SEC EDGAR XBRL filings (CIK 0000806968). Latest version: stoqly.net/companies/wpp. Data updated November 1, 2026. Filed in GBP under IFRS and converted to US$: income and cash-flow lines at each period's average exchange rate, balance-sheet lines at the period-end rate. For information only — not investment advice. Check the original filings before relying on any figure.