SharkNinja
SN NYSE· Household Appliances
Last close · Oct 27, 2026
$197.53
KIRA · Stoqly’s AI analyst, in plain words
- SharkNinja had $6.4B of revenue in fiscal 2025, up 15.8% on the year before.
- Its operating margin was 14.4%, up 2.7 pts: of every 100 in sales, about 14 is left after running the business.
- SharkNinja made $701M of net profit in fiscal 2025. From fiscal 2021 to 2025, diluted EPS grew 20.0% a year.
- Free cash flow was $488M in fiscal 2025, 7.6% of revenue.
- SharkNinja returned $0.0M to shareholders in fiscal 2025, 0% of free cash flow. The diluted share count rose 0.7%.
- SharkNinja has $41.2M more cash than debt.
Market cap
$28.0B
P/E
—
Revenue
$6.4B
Net income
$701M
Free cash flow
$488M
Operating margin
14.4%
SharkNinja in 30 seconds · fiscal 2025
Are sales growing?
+15.8%
Yes. Sales grew 15.8% last year.
Does it make a profit?
11.0%
Yes. It keeps 11.0% of every sale as profit.
Does profit turn into cash?
7.6%
Partly. 7.6% of sales ends up as free cash.
Is debt under control?
Net cash
Yes. It has more cash than debt.
How healthy are the accounts?
6 / 9
Mixed. It passes 6 of 9 health tests.
What SharkNinja does
SharkNinja designs small household appliances sold under two brands. Shark is best known for vacuums and floor care, and Ninja for kitchen appliances. Its products include vacuums, carpet cleaners, fans, air purifiers, beauty products, blenders, frozen drink makers, espresso machines and outdoor cooking products. It sells through most major retailers and distributors, and also directly to shoppers through its websites and infomercials, in 38 markets. Net sales grew by $870.5 million, or 15.7%, in 2025. Cleaning appliances brought in $2,205.8 million, cooking and beverage appliances $1,816.3 million, food preparation appliances $1,550.7 million, and beauty and home environment products $826.3 million. The US made up 62.5% of sales. The company reports one segment. Shark competes with Dyson, Hoover and Bissell; Ninja with Vitamix, De'Longhi, Breville, Hamilton Beach, Cuisinart and others. SharkNinja says most of its rivals sell at lower prices, with exceptions such as Dyson and Vitamix.
Biggest risks, in its own words
- Failing to keep its brands strong and keep up demand for its products.
- Failing to keep launching new products that people want to buy.
- Its reliance on outside suppliers, many of them in China, and on getting products shipped on time.
- Tariffs and trade policy changes that make products made abroad harder or costlier to get.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Mar 2, 2026
- Legal name
- SHARKNINJA, INC.
- CIK
- 0001957132
SharkNinja · SN
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $3.7B | $3.7B | $4.3B | $5.5B | $6.4B |
| Revenue growth | — | −0.3% | 14.4% | 30.0% | 15.8% |
| Gross margin | 38.6% | 37.9% | 44.9% | 48.2% | 49.0% |
| Operating margin | 11.8% | 8.7% | 8.8% | 11.7% | 14.4% |
| Net income | $331M | $232M | $167M | $439M | $701M |
| Net margin | 8.9% | 6.3% | 3.9% | 7.9% | 11.0% |
| Diluted EPS | $2.38 | $1.67 | $1.20 | $3.11 | $4.94 |
| Cash | |||||
| Cash from operations | $229M | $205M | $281M | $447M | $634M |
| Capital expenditure | $48.0M | $80.3M | $123M | $138M | $146M |
| Free cash flow | $181M | $125M | $158M | $309M | $488M |
| FCF margin | 4.9% | 3.4% | 3.7% | 5.6% | 7.6% |
| Dividends paid | $0.0M | $0.0M | $150M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share count change | — | 0.0% | 0.3% | 1.2% | 0.7% |
| Debt and strength | |||||
| Cash and short-term investments | $225M | $193M | $154M | $364M | $777M |
| Debt incl. finance leases | — | $436M | $800M | $776M | $736M |
| Shareholders' equity | $1.8B | $1.8B | $1.5B | $1.9B | $2.7B |
| Net debt / EBITDA | — | 0.6x | 1.4x | 0.5x | −0.0x |
| Current ratio | — | 1.8x | 1.7x | 1.7x | 2.0x |
| Interest coverage | 36.5x | 19.7x | 7.3x | 10.0x | 18.2x |
| Returns and quality | |||||
| Return on capital | — | — | 10.2% | 22.1% | 28.8% |
| Return on equity | — | — | 10.1% | 25.7% | 30.4% |
| Piotroski F-score | — | — | — | 8 | 6 |
| Altman Z'' | — | 4.3 | 3.4 | 4.2 | 5.4 |
Insiders bought, 12 months
$0.0M
0 insiders
Insiders sold, 12 months
$600M
6 insiders
Of sales under plans
26%
$159M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
SharkNinja · SN
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| SharkNinja SN | $28.0B | 15.8% | 14.4% | 7.6% | 28.8% | — | 6 |
| Whirlpool WHR | $1.8B | −6.5% | 5.4% | 0.5% | 7.2% | 9.4x | 5 |
| Camping World CWH | — | 4.4% | 2.8% | — | 4.9% | — | — |
| Levi Strauss LEVI | $8.5B | 4.1% | 10.8% | 4.9% | 22.2% | 14.5x | 7 |
| Victoria's Secret VSXY | $7.8B | 5.2% | 4.1% | 4.8% | 17.7% | 20.6x | 6 |
Price compared with profit (P/E)
How many times its yearly profit per share one share costs. Higher means investors pay more for each unit of profit.
KIRA
At $197.53 a share, the company is worth $28.0B.
SharkNinja grew sales faster than 4 of its 4 similar companies.
Source: SEC EDGAR XBRL filings (CIK 0001957132). Data updated October 23, 2026. For information only — not investment advice. Check the original filings before relying on any figure.