Baozun Inc.
BZUN Nasdaq· Retail-Catalog & Mail-Order Houses
KIRA · Stoqly’s AI analyst, in plain words
- Baozun Inc. had $1.4B of revenue in fiscal 2025, up 5.7% on the year before. Over five years, revenue changed +1.5% a year on average.
- Its operating margin was 0.6%, up 1.8 pts: of every 100 in sales, about 1 is left after running the business.
- Baozun Inc. lost $33.7M in fiscal 2025.
- Free cash flow was $43.7M in fiscal 2025, 3.2% of revenue.
- Baozun Inc. returned $4.5M to shareholders in fiscal 2025, 10% of free cash flow. The diluted share count fell 3.4%.
- Baozun Inc. has $207M more cash than debt.
Market cap
—
P/E
—
Revenue
$1.4B
Net income
−$33.7M
Free cash flow
$43.7M
Operating margin
0.6%
Baozun Inc. in 30 seconds · fiscal 2025
Are sales growing?
+5.7%
Yes. Sales grew 5.7% last year.
Does it make a profit?
−2.4%
No. It lost money last year.
Does profit turn into cash?
3.2%
Partly. 3.2% of sales ends up as free cash.
Is debt under control?
Net cash
Yes. It has more cash than debt.
How healthy are the accounts?
5 / 9
Mixed. It passes 5 of 9 health tests.
What Baozun Inc. does
No business description yet.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 20-F · Apr 23, 2026
- Legal name
- Baozun Inc.
- CIK
- 0001625414
Baozun Inc. · BZUN
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $1.5B | $1.2B | $1.2B | $1.3B | $1.4B |
| Revenue growth | 13.6% | −14.4% | −0.3% | 5.2% | 5.7% |
| Gross margin | 65.1% | 73.1% | 72.7% | 73.7% | 74.1% |
| Operating margin | 0.1% | 0.4% | −2.3% | −1.2% | 0.6% |
| Net income | −$34.1M | −$97.0M | −$39.3M | −$25.7M | −$33.7M |
| Net margin | −2.3% | −7.8% | −3.2% | −2.0% | −2.4% |
| Diluted EPS | −$0.16 | −$0.53 | −$0.22 | −$0.14 | −$0.19 |
| Cash | |||||
| Cash from operations | −$14.9M | $56.8M | $63.3M | $14.1M | $58.5M |
| Capital expenditure | $44.3M | $30.7M | $23.3M | $18.4M | $14.8M |
| Free cash flow | −$59.2M | $26.1M | $40.0M | −$4.3M | $43.7M |
| FCF margin | −4.1% | 2.1% | 3.2% | −0.3% | 3.2% |
| Dividends paid | $0.0M | $0.0M | $0.2M | $0.2M | $3.1M |
| Share buybacks | $164M | $66.3M | $0.0M | $13.3M | $1.4M |
| Share count change | 13.3% | −15.3% | −2.6% | 0.6% | −3.4% |
| Debt and strength | |||||
| Cash and short-term investments | $725M | $441M | $404M | $351M | $379M |
| Debt incl. finance leases | $360M | $147M | $157M | $167M | $173M |
| Shareholders' equity | $771M | $592M | $577M | $536M | $520M |
| Net debt / EBITDA | −11.0x | −8.6x | −38.7x | −10.2x | −5.3x |
| Current ratio | 1.9x | 2.0x | 1.9x | 1.9x | 1.9x |
| Interest coverage | 0.1x | 0.6x | −5.0x | −2.9x | 1.3x |
| Returns and quality | |||||
| Return on capital | 0.2% | 1.3% | −7.0% | −3.6% | 2.0% |
| Return on equity | −4.0% | −14.2% | −6.7% | −4.6% | −6.4% |
| Return on tangible equity | −5.3% | −19.5% | −8.0% | −5.9% | −7.7% |
| Piotroski F-score | 2 | 7 | 4 | 5 | 5 |
| Altman Z'' | 3.4 | 3.3 | 2.9 | 2.9 | 2.8 |
Insiders bought, 12 months
$1.7M
2 insiders
Insiders sold, 12 months
$0.0M
0 insiders
Of sales under plans
—
$0.0M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Baozun Inc. · BZUN
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Source: SEC EDGAR XBRL filings (CIK 0001625414). Data updated October 24, 2026. Filed in CNY under US GAAP and converted to US$: income and cash-flow lines at each period's average exchange rate, balance-sheet lines at the period-end rate. For information only — not investment advice. Check the original filings before relying on any figure.