Baozun Inc.
BZUN Nasdaq Retail-Catalog & Mail-Order Houses Financials FY2016–FY2025
Revenue
Total sales reported in the income statement.
$1.4B
5.7%
vs prior year
Operating margin
Operating income as a share of revenue.
0.6%
1.8 pts
Net income
Profit after all expenses, interest and tax.
−$33.7M
Free cash flow
Cash from operations minus capital spending.
$43.7M
Return on capital
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
2.0%
5.6 pts
Market cap
Last close times the latest diluted share count, so it is approximate.
—
P/E
Last close divided by diluted earnings per share over the last four quarters.
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What Baozun Inc. does
No business description yet.
- Legal name
- Baozun Inc.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 20-F · Apr 23, 2026
- Accession · CIK
- 0001104659-26-047177
0001625414
Revenue and margins
Baozun Inc. had $1.4B of revenue in fiscal 2025, up 5.7% on the year before.
FY16
Revenue $510M
FY17
Revenue $614M
FY18
Revenue $815M
FY19
Revenue $1.1B
FY20
Revenue $1.3B
FY21
Revenue $1.5B
FY22
Revenue $1.2B
FY23
Revenue $1.2B
FY24
Revenue $1.3B
FY25
Revenue $1.4B
FY16
Gross 43.3%
Operating 2.7%
Net 2.5%
FCF −1.8%
FY17
Gross 53.8%
Operating 6.2%
Net 5.0%
FCF −10.5%
FY18
Gross 62.3%
Operating 6.6%
Net 5.0%
FCF −4.1%
FY19
Gross 61.9%
Operating 5.3%
Net 3.9%
FCF 2.9%
FY20
Gross 62.4%
Operating 6.3%
Net 4.8%
FCF 2.2%
FY21
Gross 65.1%
Operating 0.1%
Net −2.3%
FCF −4.1%
FY22
Gross 73.1%
Operating 0.4%
Net −7.8%
FCF 2.1%
FY23
Gross 72.7%
Operating −2.3%
Net −3.2%
FCF 3.2%
FY24
Gross 73.7%
Operating −1.2%
Net −2.0%
FCF −0.3%
FY25
Gross 74.1%
Operating 0.6%
Net −2.4%
FCF 3.2%
Gross
Operating
Net
FCF
Net income and earnings per share
Loss periods are shown in red.
FY16
Net income $12.9M
FY17
Net income $30.9M
FY18
Net income $40.8M
FY19
Net income $40.8M
FY20
Net income $61.7M
FY21
Net income −$34.1M
FY22
Net income −$97.0M
FY23
Net income −$39.3M
FY24
Net income −$25.7M
FY25
Net income −$33.7M
FY16
Diluted EPS $0.08
FY17
Diluted EPS $0.18
FY18
Diluted EPS $0.23
FY19
Diluted EPS $0.23
FY20
Diluted EPS $0.32
FY21
Diluted EPS −$0.16
FY22
Diluted EPS −$0.53
FY23
Diluted EPS −$0.22
FY24
Diluted EPS −$0.14
FY25
Diluted EPS −$0.19
Returns on capital
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
FY16
Return on capital 12.8%
Return on equity 5.7%
Return on assets 3.8%
FY17
Return on capital 13.8%
Return on equity 12.3%
Return on assets 7.7%
FY18
Return on capital 13.8%
Return on equity 13.7%
Return on assets 7.8%
FY19
Return on capital 10.7%
Return on equity 11.9%
Return on assets 5.1%
FY20
Return on capital 14.3%
Return on equity 9.5%
Return on assets 4.7%
FY21
Return on capital 0.2%
Return on equity −4.0%
Return on assets −1.9%
FY22
Return on capital 1.3%
Return on equity −14.2%
Return on assets −5.7%
FY23
Return on capital −7.0%
Return on equity −6.7%
Return on assets −2.7%
FY24
Return on capital −3.6%
Return on equity −4.6%
Return on assets −1.8%
FY25
Return on capital 2.0%
Return on equity −6.4%
Return on assets −2.4%
Return on capital
Return on equity
Return on assets
Cash flow
Free cash flow was $43.7M in fiscal 2025, 3.2% of revenue. Cash from operations minus capital spending.
FY16
Free cash flow −$9.4M
FY17
Free cash flow −$64.5M
FY18
Free cash flow −$33.5M
FY19
Free cash flow $30.4M
FY20
Free cash flow $28.8M
FY21
Free cash flow −$59.2M
FY22
Free cash flow $26.1M
FY23
Free cash flow $40.0M
FY24
Free cash flow −$4.3M
FY25
Free cash flow $43.7M
FY16
Cash from operations $2.0M
Capital spending $11.5M
FY17
Cash from operations −$25.0M
Capital spending $39.5M
FY18
Cash from operations −$14.9M
Capital spending $18.6M
FY19
Cash from operations $43.6M
Capital spending $13.2M
FY20
Cash from operations $44.9M
Capital spending $16.1M
FY21
Cash from operations −$14.9M
Capital spending $44.3M
FY22
Cash from operations $56.8M
Capital spending $30.7M
FY23
Cash from operations $63.3M
Capital spending $23.3M
FY24
Cash from operations $14.1M
Capital spending $18.4M
FY25
Cash from operations $58.5M
Capital spending $14.8M
Cash from operations
Capital spending
Dividends, buybacks and share count
Baozun Inc. returned $4.5M to shareholders in fiscal 2025, 10% of free cash flow. The diluted share count fell 3.4%.
FY16
Dividends —
Buybacks $6.8M
FY17
Dividends —
Buybacks $0.0M
FY18
Dividends —
Buybacks $0.0M
FY19
Dividends —
Buybacks $0.0M
FY20
Dividends —
Buybacks $0.0M
FY21
Dividends $0.0M
Buybacks $164M
FY22
Dividends $0.0M
Buybacks $66.3M
FY23
Dividends $0.2M
Buybacks $0.0M
FY24
Dividends $0.2M
Buybacks $13.3M
FY25
Dividends $3.1M
Buybacks $1.4M
Dividends
Buybacks
FY16
Diluted shares 0.16B
FY17
Diluted shares 0.18B
FY18
Diluted shares 0.18B
FY19
Diluted shares 0.18B
FY20
Diluted shares 0.19B
FY21
Diluted shares 0.22B
FY22
Diluted shares 0.18B
FY23
Diluted shares 0.18B
FY24
Diluted shares 0.18B
FY25
Diluted shares 0.17B
Balance sheet
Cash, debt and the ratios that show how comfortably Baozun Inc. can carry it.
FY16
Cash $138M
Debt $0.0M
FY17
Cash $85.7M
Debt $26.4M
FY18
Cash $74.7M
Debt $73.4M
FY19
Cash $286M
Debt $329M
FY20
Cash $769M
Debt $270M
FY21
Cash $725M
Debt $360M
FY22
Cash $441M
Debt $147M
FY23
Cash $404M
Debt $157M
FY24
Cash $351M
Debt $167M
FY25
Cash $379M
Debt $173M
Cash
Debt
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $725M | $441M | $404M | $351M | $379M |
| Debt incl. finance leases | $360M | $147M | $157M | $167M | $173M |
| Net debt / EBITDA | −11.0x | −8.6x | −38.7x | −10.2x | −5.3x |
| Debt / equity | 0.5x | 0.2x | 0.3x | 0.3x | 0.3x |
| Interest coverage | 0.1x | 0.6x | −5.0x | −2.9x | 1.3x |
| Current ratio | 1.9x | 2.0x | 1.9x | 1.9x | 1.9x |
| Quick ratio | 1.7x | 1.8x | 1.7x | 1.6x | 1.6x |
| Total assets | $1.9B | $1.5B | $1.5B | $1.4B | $1.4B |
| Total liabilities | $919M | $644M | $651M | $606M | $600M |
| Shareholders' equity | $771M | $592M | $577M | $536M | $520M |
| Net debt (− = net cash) | −$365M | −$293M | −$247M | −$184M | −$207M |
Insider trades
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. “Plan” marks trades under a pre-arranged Rule 10b5-1 plan.
Bought, 12 months
$0.0M
0 insiders
Sold, 12 months
$0.0M
0 insiders
Of sales under plans
—
$0.0M
No open-market insider trades in the last 12 months.
Piotroski F-score
Nine pass/fail tests of profitability, funding and efficiency. 8–9 is strong, 0–2 weak.
| Test | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net income is positive | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Cash from operations is positive | ✓ | ✕ | ✕ | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ | ✓ |
| Return on assets rose | — | ✓ | ✓ | ✕ | ✕ | ✕ | ✕ | ✓ | ✓ | ✕ |
| Cash from operations exceeds net income | ✕ | ✕ | ✕ | ✓ | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Debt fell relative to assets | — | ✕ | ✕ | ✕ | ✓ | ✕ | ✓ | ✕ | ✕ | ✕ |
| Current ratio rose | — | ✕ | ✕ | ✓ | ✓ | ✕ | ✓ | ✕ | ✕ | ✕ |
| Share count didn't rise | — | ✕ | ✕ | ✓ | ✕ | ✕ | ✓ | ✓ | ✕ | ✓ |
| Gross margin rose | — | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ | ✕ | ✓ | ✓ |
| Revenue rose relative to assets | — | ✕ | ✓ | ✕ | ✕ | ✕ | ✓ | ✕ | ✓ | ✓ |
| F-score | — / 3 | 3 / 9 | 4 / 9 | 5 / 9 | 5 / 9 | 2 / 9 | 7 / 9 | 4 / 9 | 5 / 9 | 5 / 9 |
| Accruals ratio | 3.2% | 14.0% | 10.7% | −0.4% | 1.3% | −1.1% | −9.0% | −7.0% | −2.8% | −6.6% |
| Altman Z'' | 5.82 | 5.08 | 4.53 | 4.32 | 6.48 | 3.35 | 3.32 | 2.85 | 2.86 | 2.77 |
10 years of figures
Amounts in USD. Hover a ratio’s name for its definition.
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $510M | $614M | $815M | $1.1B | $1.3B | $1.5B | $1.2B | $1.2B | $1.3B | $1.4B |
| Gross profit | $221M | $330M | $507M | $652M | $801M | $949M | $913M | $904M | $966M | $1.0B |
| Operating income | $13.6M | $37.9M | $53.8M | $55.5M | $80.9M | $1.1M | $4.9M | −$29.1M | −$16.0M | $7.9M |
| Interest expense | $0.0M | $0.6M | $2.0M | $8.9M | $9.6M | $8.8M | $8.5M | $5.8M | $5.4M | $6.2M |
| Pretax income | $15.4M | $39.2M | $50.7M | $50.4M | $79.5M | −$23.9M | −$86.2M | −$30.6M | −$12.9M | −$27.9M |
| Income tax | $2.5M | $8.0M | $9.8M | $10.3M | $18.5M | $8.6M | $3.9M | $1.7M | $2.9M | $1.4M |
| Net income | $12.9M | $30.9M | $40.8M | $40.8M | $61.7M | −$34.1M | −$97.0M | −$39.3M | −$25.7M | −$33.7M |
| Net income to common | $13.0M | $30.9M | $40.8M | $40.7M | $61.7M | −$34.1M | −$97.0M | −$39.3M | −$25.7M | −$33.7M |
| Diluted EPS | $0.08 | $0.18 | $0.23 | $0.23 | $0.32 | −$0.16 | −$0.53 | −$0.22 | −$0.14 | −$0.19 |
| Diluted shares | 0.16B | 0.18B | 0.18B | 0.18B | 0.19B | 0.22B | 0.18B | 0.18B | 0.18B | 0.17B |
| Cash flow | ||||||||||
| Cash from operations | $2.0M | −$25.0M | −$14.9M | $43.6M | $44.9M | −$14.9M | $56.8M | $63.3M | $14.1M | $58.5M |
| Capital expenditure | $11.5M | $39.5M | $18.6M | $13.2M | $16.1M | $44.3M | $30.7M | $23.3M | $18.4M | $14.8M |
| Free cash flow | −$9.4M | −$64.5M | −$33.5M | $30.4M | $28.8M | −$59.2M | $26.1M | $40.0M | −$4.3M | $43.7M |
| Depreciation and amortization | $5.4M | $7.5M | $10.9M | $17.4M | $22.0M | $32.1M | $29.2M | $35.5M | $34.0M | $30.9M |
| Stock-based compensation | $5.1M | $8.6M | $11.5M | $10.9M | $15.7M | $30.5M | $21.1M | $14.6M | $10.6M | $2.8M |
| Acquisitions | $0.0M | $2.5M | $0.0M | −$2.0M | $0.0M | $32.3M | $11.5M | $14.8M | $8.7M | $0.0M |
| Share buybacks | $6.8M | $0.0M | $0.0M | $0.0M | $0.0M | $164M | $66.3M | $0.0M | $13.3M | $1.4M |
| Dividends paid | — | — | — | — | — | $0.0M | $0.0M | $0.2M | $0.2M | $3.1M |
| Dividends and buybacks | $6.8M | $0.0M | $0.0M | $0.0M | $0.0M | $164M | $66.3M | $0.2M | $13.4M | $4.5M |
| Balance sheet | ||||||||||
| Cash and short-term investments | $138M | $85.7M | $74.7M | $286M | $769M | $725M | $441M | $404M | $351M | $379M |
| Total debt | $0.0M | $26.4M | $73.4M | $329M | $270M | $360M | $147M | $157M | $167M | $173M |
| Current assets | $312M | $379M | $473M | $817M | $1.4B | $1.4B | $1.1B | $1.0B | $988M | $972M |
| Current liabilities | $115M | $177M | $254M | $334M | $336M | $752M | $534M | $529M | $513M | $521M |
| Inventory | $44.9M | $58.7M | $94.6M | $129M | $157M | $169M | $137M | $147M | $153M | $126M |
| Property and equipment, net | $14.5M | $50.9M | $58.6M | $59.7M | $65.8M | $103M | $101M | $120M | $113M | $108M |
| Goodwill | — | $2.0M | $1.9M | $1.9M | $2.1M | $62.6M | $48.8M | $44.0M | $49.6M | $39.2M |
| Intangible assets | $3.9M | $10.2M | $19.2M | $21.7M | $22.4M | $62.2M | $45.0M | $43.1M | $49.0M | $46.1M |
| Total assets | $341M | $458M | $584M | $1.0B | $1.6B | $1.9B | $1.5B | $1.5B | $1.4B | $1.4B |
| Total liabilities | $115M | $177M | $265M | $646M | $663M | $919M | $644M | $651M | $606M | $600M |
| Shareholders' equity | $226M | $278M | $317M | $369M | $935M | $771M | $592M | $577M | $536M | $520M |
| Margins | ||||||||||
| Gross margin | 43.3% | 53.8% | 62.3% | 61.9% | 62.4% | 65.1% | 73.1% | 72.7% | 73.7% | 74.1% |
| Operating margin | 2.7% | 6.2% | 6.6% | 5.3% | 6.3% | 0.1% | 0.4% | −2.3% | −1.2% | 0.6% |
| EBITDA margin | 3.7% | 7.4% | 7.9% | 6.9% | 8.0% | 2.3% | 2.7% | 0.5% | 1.4% | 2.8% |
| Net margin | 2.5% | 5.0% | 5.0% | 3.9% | 4.8% | −2.3% | −7.8% | −3.2% | −2.0% | −2.4% |
| FCF margin | −1.8% | −10.5% | −4.1% | 2.9% | 2.2% | −4.1% | 2.1% | 3.2% | −0.3% | 3.2% |
| Returns | ||||||||||
| Return on capital | 12.8% | 13.8% | 13.8% | 10.7% | 14.3% | 0.2% | 1.3% | −7.0% | −3.6% | 2.0% |
| Return on capital employed | 6.0% | 13.5% | 16.3% | 8.1% | 6.4% | 0.1% | 0.5% | −3.1% | −1.8% | 0.9% |
| Return on equity | 5.7% | 12.3% | 13.7% | 11.9% | 9.5% | −4.0% | −14.2% | −6.7% | −4.6% | −6.4% |
| Return on assets | 3.8% | 7.7% | 7.8% | 5.1% | 4.7% | −1.9% | −5.7% | −2.7% | −1.8% | −2.4% |
| Return on tangible equity | 5.9% | 11.6% | 13.8% | 11.8% | 6.8% | −5.3% | −19.5% | −8.0% | −5.9% | −7.7% |
| Growth | ||||||||||
| Revenue growth | — | 20.3% | 32.8% | 29.2% | 21.8% | 13.6% | −14.4% | −0.3% | 5.2% | 5.7% |
| Net income growth | — | 140.7% | 31.7% | 0.1% | 51.3% | −155.2% | — | — | — | — |
| EPS growth | — | 120.7% | 28.7% | 0.2% | 42.2% | −148.9% | — | — | — | — |
| FCF growth | — | — | — | — | −5.2% | −305.3% | — | 53.3% | −110.7% | — |
| Share count change | — | 7.4% | 1.8% | −0.2% | 6.7% | 13.3% | −15.3% | −2.6% | 0.6% | −3.4% |
| Financial health | ||||||||||
| Net debt / EBITDA | −7.3x | −1.3x | −0.0x | 0.6x | −4.9x | −11.0x | −8.6x | −38.7x | −10.2x | −5.3x |
| Debt / equity | 0.0x | 0.1x | 0.2x | 0.9x | 0.3x | 0.5x | 0.2x | 0.3x | 0.3x | 0.3x |
| Interest coverage | — | 60.3x | 27.2x | 6.3x | 8.4x | 0.1x | 0.6x | −5.0x | −2.9x | 1.3x |
| Current ratio | 2.7x | 2.1x | 1.9x | 2.4x | 4.2x | 1.9x | 2.0x | 1.9x | 1.9x | 1.9x |
| Quick ratio | 2.3x | 1.8x | 1.5x | 2.1x | 3.7x | 1.7x | 1.8x | 1.7x | 1.6x | 1.6x |
| Capital allocation | ||||||||||
| Capex / revenue | 2.2% | 6.4% | 2.3% | 1.3% | 1.3% | 3.0% | 2.5% | 1.9% | 1.4% | 1.1% |
| Stock comp / revenue | 1.0% | 1.4% | 1.4% | 1.0% | 1.2% | 2.1% | 1.7% | 1.2% | 0.8% | 0.2% |
| Payouts / FCF | — | — | — | 0.0% | 0.0% | — | 254.3% | 0.4% | — | 10.3% |
| Quality scores | ||||||||||
| Piotroski F-score | — | 3.0 | 4.0 | 5.0 | 5.0 | 2.0 | 7.0 | 4.0 | 5.0 | 5.0 |
| Altman Z'' | 5.8 | 5.1 | 4.5 | 4.3 | 6.5 | 3.4 | 3.3 | 2.9 | 2.9 | 2.8 |
| Accruals ratio | 3.2% | 14.0% | 10.7% | −0.4% | 1.3% | −1.1% | −9.0% | −7.0% | −2.8% | −6.6% |
Source: SEC EDGAR XBRL filings (CIK 0001625414). Data updated October 24, 2026. Quarterly fourth quarters are the full year minus the first nine months. Filed in CNY under US GAAP and converted to US$: income and cash-flow lines at each period's average exchange rate, balance-sheet lines at the period-end rate. The ADS ratio could not be read from the filing, so market cap and valuation are not shown. For information only — not investment advice. Check the original filings before relying on any figure.