Snap
SNAP NYSE· Interactive Media & Services
Last close · Oct 27, 2026
$6.08
KIRA · Stoqly’s AI analyst, in plain words
- Snap had $5.9B of revenue in fiscal 2025, up 10.6% on the year before. Over five years, revenue changed +18.8% a year on average.
- Its operating margin was −9.0%, up 5.7 pts: of every 100 in sales, about −9 is left after running the business.
- Snap lost $461M in fiscal 2025.
- Free cash flow was $437M in fiscal 2025, 7.4% of revenue.
- Snap returned $751M to shareholders in fiscal 2025, 172% of free cash flow. The diluted share count rose 2.1%.
- Snap owes $643M more than it holds in cash.
Market cap
$10.1B
P/E
—
Revenue
$5.9B
Net income
−$461M
Free cash flow
$437M
Operating margin
−9.0%
Snap in 30 seconds · fiscal 2025
Are sales growing?
+10.6%
Yes. Sales grew 10.6% last year.
Does it make a profit?
−7.8%
No. It lost money last year.
Does profit turn into cash?
7.4%
Partly. 7.4% of sales ends up as free cash.
How healthy are the accounts?
6 / 9
Mixed. It passes 6 of 9 health tests.
What Snap does
Snap makes Snapchat, a mobile app for visual messaging. The app opens straight to the camera, so people can send photos and short videos, called Snaps, that are deleted by default. It also has Stories, a map that shows friends who choose to share their location, a Spotlight feed of videos, augmented reality (AR) effects called Lenses, and an AI chatbot called My AI. It also makes wearable AR glasses called Spectacles, or Specs. Snap makes most of its money from advertising. Advertisers, from small businesses to well-known brands, pay to reach people on the app, and advertising was about 87% of total revenue in 2025. It also sells subscriptions, including Snapchat+, Lens+ and Snapchat Platinum, which adds an ad-free experience, plus cloud storage plans for saved photos and videos. Snap had 474 million daily active users on average in the fourth quarter of 2025. Snap says many of its competitors have more resources and larger market shares.
Biggest risks, in its own words
- Losing users or seeing them use Snapchat less, since its user growth has slowed in the past.
- Its heavy dependence on advertising, and the chance that advertisers leave or cut their spending.
- Changes by mobile operating system and device makers that it does not control.
- Its reliance on Google Cloud and Amazon Web Services for most of its computing and storage.
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Feb 5, 2026
- Legal name
- SNAP INC
- CIK
- 0001564408
Snap · SNAP
Results and finances
The last 5 fiscal years. Amounts in USD.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Sales and profit | |||||
| Revenue | $4.1B | $4.6B | $4.6B | $5.4B | $5.9B |
| Revenue growth | 64.3% | 11.8% | 0.1% | 16.4% | 10.6% |
| Gross margin | 57.5% | 60.6% | 54.1% | 53.9% | 55.0% |
| Operating margin | −17.1% | −30.3% | −30.4% | −14.7% | −9.0% |
| Net income | −$488M | −$1.4B | −$1.3B | −$698M | −$461M |
| Net margin | −11.9% | −31.1% | −28.7% | −13.0% | −7.8% |
| Diluted EPS | −$0.31 | −$0.89 | −$0.82 | −$0.42 | −$0.27 |
| Cash | |||||
| Cash from operations | $293M | $185M | $247M | $414M | $656M |
| Capital expenditure | $69.9M | $129M | $212M | $195M | $219M |
| Free cash flow | $223M | $55.3M | $34.8M | $219M | $437M |
| FCF margin | 5.4% | 1.2% | 0.8% | 4.1% | 7.4% |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $1.0B | $189M | $311M | $751M |
| Share count change | 7.1% | 3.2% | 0.3% | 2.9% | 2.1% |
| Debt and strength | |||||
| Cash and short-term investments | $3.7B | $3.9B | $3.5B | $3.4B | $2.9B |
| Debt incl. finance leases | $2.3B | $3.7B | $3.7B | $3.7B | $3.6B |
| Shareholders' equity | $3.8B | $2.6B | $2.4B | $2.5B | $2.3B |
| Current ratio | 5.7x | 4.3x | 4.4x | 4.0x | 3.6x |
| Interest coverage | −39.7x | −65.0x | −63.5x | −36.5x | −4.4x |
| Returns and quality | |||||
| Return on capital | −29.1% | −46.6% | −44.2% | −23.2% | −14.8% |
| Return on equity | −16.0% | −44.9% | −53.0% | −28.7% | −19.5% |
| Piotroski F-score | 7 | 3 | 5 | 5 | 6 |
| Altman Z'' | 0.3 | −1.5 | −2.4 | −2.4 | −3.1 |
Insiders bought, 12 months
$0.0M
0 insiders
Insiders sold, 12 months
$111M
9 insiders
Of sales under plans
95%
$105M
How to read these numbers
- Revenue:
- Total sales reported in the income statement.
- Operating margin:
- Operating income as a share of revenue.
- Net income:
- Profit after all expenses, interest and tax.
- Free cash flow:
- Cash from operations minus capital spending.
- Net debt / EBITDA:
- Years of EBITDA needed to pay off net debt. Below zero means more cash than debt.
- Return on capital:
- After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Snap · SNAP
Charts and comparison
Ten years at a glance, and how it stacks up against similar companies.
Revenue
Net income
Margins, % of revenue
Cash vs debt (incl. leases)
Free cash flow
Dividends and buybacks
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score |
|---|---|---|---|---|---|---|---|
| Snap SNAP | $10.1B | 10.6% | −9.0% | 7.4% | −14.8% | — | 6 |
| Match Group MTCH | $10.8B | 0.2% | 25.0% | 29.4% | 28.3% | 15.4x | 8 |
| People Inc. PPLI | $2.8B | −8.7% | −4.1% | 1.9% | −1.3% | 8.3x | 6 |
| Reddit RDDT | $27.6B | 69.4% | 20.1% | 31.1% | 119.1% | 31.7x | 6 |
| Tripadvisor TRIP | $1.1B | 3.1% | 4.2% | 8.6% | 8.9% | 149.7x | 6 |
KIRA
At $6.08 a share, the company is worth $10.1B.
Snap grew sales faster than 3 of its 4 similar companies.
Source: SEC EDGAR XBRL filings (CIK 0001564408). Data updated October 11, 2026. For information only — not investment advice. Check the original filings before relying on any figure.