Amazon vs Target
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KIRA’s take AI analyst
I put Amazon and Target side by side, using each one’s latest annual report. Here is what stands out:
- Amazon is the larger business, with $716.9B of revenue in fiscal 2025 against $104.8B for Target, about 6.8 times as much.
- Amazon grew revenue faster (12.4%, against −1.7%).
- Amazon kept more of each dollar of sales as operating profit (11.2% operating margin, against 4.9%).
- Target turned more of its sales into free cash flow (2.7% FCF margin, against 1.1%).
- Amazon earned a higher return on the capital invested in it (20.6%, against 15.0%).
- Investors pay more for each dollar of Amazon’s earnings: a P/E of 20.0x against 15.4x for Target.
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
Amazon
AMZN
7/11
Revenue growth5-year growthGross marginOperating marginNet marginReturn on capitalNet debt / EBITDA
Target
TGT
3/11
FCF marginReturn on equityShare count change
Side by side
Best in the row
| Latest fiscal year | AMZN FY25 | TGT FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.72T | $67.8B |
| Revenue | $716.9B | $104.8B |
| Free cash flow | $7.7B | $2.8B |
| Net income | $77.7B | $3.7B |
| Growth | ||
| Revenue growth | 12.4% | −1.7% |
| 5-year growth | 13.2% | 2.3% |
| Share count change | 1.0% | −1.3% |
| Profitability | ||
| Gross margin | 50.3% | 27.9% |
| Operating margin | 11.2% | 4.9% |
| Net margin | 10.8% | 3.5% |
| FCF margin | 1.1% | 2.7% |
| Return on capital | 20.6% | 15.0% |
| Return on equity | 22.3% | 24.0% |
| Balance sheet | ||
| Net debt | −$41.5B | $11.0B |
| Net debt / EBITDA | −0.3x | 1.3x |
| Dividends and buybacks | $0.0M | $2.5B |
| Valuation & quality | ||
| P/E | 20.0x | 15.4x |
| Piotroski F-score | 6 | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.