Choice Hotels
CHH · Hotels, Resorts & Cruise Lines
$108.48
3.1%Pursuit Attractions & Hospitality
PRSU · Hotels, Resorts & Cruise Lines
$54.89
2.5%The short version
- Choice Hotels is the larger business, with $1.6B of revenue in fiscal 2025 against $452M for Pursuit Attractions & Hospitality, about 3.5 times as much.
- Pursuit Attractions & Hospitality grew revenue faster (23.5%, against 0.8%).
- Choice Hotels turned more of its sales into free cash flow (10.2% FCF margin, against 2.5% FCF margin).
- Choice Hotels earned a higher return on the capital invested in it (19.5%, against 6.3%).
- Investors pay more for each dollar of Pursuit Attractions & Hospitality’s earnings: a P/E of 41.0x against 15.3x for Choice Hotels.
| Latest fiscal year | CHH · FY25 | PRSU · FY25 |
|---|---|---|
| Size | ||
| Market cap | $4.9B | $1.5B |
| Revenue | $1.6B | $452M |
| Free cash flow | $164M | $11.1M |
| Net income | $370M | $22.7M |
| Growth | ||
| Revenue growth | 0.8% | 23.5% |
| 5-year growth | 15.6% | 1.7% |
| Share count change | −3.1% | 32.5% |
| Profitability | ||
| Gross margin | — | 92.4% |
| Operating margin | 28.1% | — |
| Net margin | 23.2% | 5.0% |
| FCF margin | 10.2% | 2.5% |
| Return on capital | 19.5% | 6.3% |
| Return on equity | — | 4.1% |
| Balance sheet | ||
| Net debt | $1.9B | $128M |
| Net debt / EBITDA | 3.7x | 1.2x |
| Dividends and buybacks | $192M | $10.2M |
| Valuation & quality | ||
| P/E | 15.3x | 41.0x |
| Piotroski F-score | 6 | 5 |
FY16
CHH $808M
PRSU $1.2B
FY17
CHH $941M
PRSU $1.3B
FY18
CHH $1.0B
PRSU $1.2B
FY19
CHH $1.1B
PRSU $1.3B
FY20
CHH $774M
PRSU $415M
FY21
CHH $1.1B
PRSU $507M
FY22
CHH $1.4B
PRSU $299M
FY23
CHH $1.5B
PRSU $350M
FY24
CHH $1.6B
PRSU $367M
FY25
CHH $1.6B
PRSU $452M
CHH
PRSU
FY16
CHH 23.2%
PRSU 6.4%
FY17
CHH 30.8%
PRSU 6.6%
FY18
CHH 30.6%
PRSU 6.3%
FY19
CHH 28.6%
PRSU 6.1%
FY20
CHH 15.7%
PRSU −28.0%
FY21
CHH 40.1%
PRSU −9.3%
FY22
CHH 34.1%
PRSU 23.0%
FY23
CHH 24.3%
PRSU 31.0%
FY24
CHH 29.3%
PRSU —
FY25
CHH 28.1%
PRSU —
CHH
PRSU
FY16
CHH $127M
PRSU $50.5M
FY17
CHH $234M
PRSU $55.6M
FY18
CHH $195M
PRSU $7.3M
FY19
CHH $213M
PRSU $32.0M
FY20
CHH $76.5M
PRSU −$134M
FY21
CHH $309M
PRSU −$95.8M
FY22
CHH $301M
PRSU $16.5M
FY23
CHH $228M
PRSU $42.2M
FY24
CHH $213M
PRSU $0.7M
FY25
CHH $164M
PRSU $11.1M
CHH
PRSU
FY16
CHH 54.2%
PRSU 10.6%
FY17
CHH 57.3%
PRSU 8.3%
FY18
CHH 64.9%
PRSU 9.3%
FY19
CHH 39.3%
PRSU 9.8%
FY20
CHH 15.1%
PRSU −13.3%
FY21
CHH 40.3%
PRSU −7.1%
FY22
CHH 34.2%
PRSU 7.0%
FY23
CHH 19.9%
PRSU 10.8%
FY24
CHH 21.6%
PRSU −4.1%
FY25
CHH 19.5%
PRSU 6.3%
CHH
PRSU
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Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.