Salesforce vs Intuit
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The short version
- Salesforce is the larger business, with $41.5B of revenue in fiscal 2026 against $21.4B for Intuit, about 1.9 times as much.
- Intuit grew revenue faster (13.9%, against 9.6%).
- Intuit kept more of each dollar of sales as operating profit (27.4% operating margin, against 20.1%).
- Intuit turned more of its sales into free cash flow (40.4% FCF margin, against 34.7%).
- Intuit earned a higher return on the capital invested in it (22.0%, against 10.8%).
| Latest fiscal year | CRM · FY26 | INTU · FY26 |
|---|---|---|
| Size | ||
| Market cap | $204.1B | $95.1B |
| Revenue | $41.5B | $21.4B |
| Free cash flow | $14.4B | $8.7B |
| Net income | $7.5B | $4.6B |
| Growth | ||
| Revenue growth | 9.6% | 13.9% |
| 5-year growth | 14.3% | 17.4% |
| Share count change | −1.9% | −2.1% |
| Profitability | ||
| Gross margin | 77.7% | — |
| Operating margin | 20.1% | 27.4% |
| Net margin | 18.0% | 21.3% |
| FCF margin | 34.7% | 40.4% |
| Return on capital | 10.8% | 22.0% |
| Return on equity | 12.4% | 23.6% |
| Balance sheet | ||
| Net debt | $5.4B | $469M |
| Net debt / EBITDA | 0.6x | 0.1x |
| Dividends and buybacks | $14.2B | $6.8B |
| Valuation & quality | ||
| P/E | 22.7x | — |
| Piotroski F-score | 7 | 6 |
FY17
CRM $8.4B
INTU $5.2B
FY18
CRM $10.5B
INTU $6.0B
FY19
CRM $13.3B
INTU $6.8B
FY20
CRM $17.1B
INTU $7.7B
FY21
CRM $21.3B
INTU $9.6B
FY22
CRM $26.5B
INTU $12.7B
FY23
CRM $31.4B
INTU $14.4B
FY24
CRM $34.9B
INTU $16.3B
FY25
CRM $37.9B
INTU $18.8B
FY26
CRM $41.5B
INTU $21.4B
CRM
INTU
FY17
CRM 2.6%
INTU 27.3%
FY18
CRM 4.3%
INTU 25.9%
FY19
CRM 4.0%
INTU 27.3%
FY20
CRM 1.7%
INTU 28.3%
FY21
CRM 2.1%
INTU 26.0%
FY22
CRM 2.1%
INTU 20.2%
FY23
CRM 3.3%
INTU 21.9%
FY24
CRM 14.4%
INTU 22.3%
FY25
CRM 19.0%
INTU 26.1%
FY26
CRM 20.1%
INTU 27.4%
CRM
INTU
FY17
CRM $1.7B
INTU $1.5B
FY18
CRM $2.2B
INTU $2.1B
FY19
CRM $2.8B
INTU $2.2B
FY20
CRM $3.7B
INTU $2.4B
FY21
CRM $4.1B
INTU $3.2B
FY22
CRM $5.3B
INTU $3.7B
FY23
CRM $6.3B
INTU $4.8B
FY24
CRM $9.5B
INTU $4.7B
FY25
CRM $12.4B
INTU $6.1B
FY26
CRM $14.4B
INTU $8.7B
CRM
INTU
FY17
CRM 3.8%
INTU 88.9%
FY18
CRM 5.0%
INTU 93.0%
FY19
CRM 4.9%
INTU 106.5%
FY20
CRM 0.7%
INTU —
FY21
CRM 1.5%
INTU 49.6%
FY22
CRM 1.1%
INTU 14.9%
FY23
CRM 0.9%
INTU 12.6%
FY24
CRM 7.4%
INTU 15.1%
FY25
CRM 10.7%
INTU 19.0%
FY26
CRM 10.8%
INTU 22.0%
CRM
INTU
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.