e.l.f. Beauty
ELF · Personal Care Products
$114.24
0.7%Procter & Gamble
PG · Personal Care Products
$161.02
2.8%The short version
- Procter & Gamble is the larger business, with $87.0B of revenue in fiscal 2026 against $1.6B for e.l.f. Beauty, about 53 times as much.
- e.l.f. Beauty grew revenue faster (24.6%, against 3.3%).
- Procter & Gamble kept more of each dollar of sales as operating profit (22.7% operating margin, against 4.5% operating margin).
- Procter & Gamble turned more of its sales into free cash flow (17.4% FCF margin, against 11.6% FCF margin).
- Procter & Gamble earned a higher return on the capital invested in it (20.1%, against 3.8%).
- Investors pay more for each dollar of e.l.f. Beauty’s earnings: a P/E of 114.2x against 24.3x for Procter & Gamble.
| Latest fiscal year | ELF · FY26 | PG · FY26 |
|---|---|---|
| Size | ||
| Market cap | $6.8B | $387.6B |
| Revenue | $1.6B | $87.0B |
| Free cash flow | $190M | $15.1B |
| Net income | $26.3M | $16.0B |
| Growth | ||
| Revenue growth | 24.6% | 3.3% |
| 5-year growth | 38.8% | 2.7% |
| Share count change | 1.7% | −1.3% |
| Profitability | ||
| Gross margin | 70.7% | 50.2% |
| Operating margin | 4.5% | 22.7% |
| Net margin | 1.6% | 18.4% |
| FCF margin | 11.6% | 17.4% |
| Return on capital | 3.8% | 20.1% |
| Return on equity | 2.8% | 30.1% |
| Balance sheet | ||
| Net debt | $552M | $24.2B |
| Net debt / EBITDA | 3.6x | 1.1x |
| Dividends and buybacks | $50.0M | $15.3B |
| Valuation & quality | ||
| P/E | 114.2x | 24.3x |
| Piotroski F-score | 4 | 6 |
FY17
ELF $270M
PG $65.1B
FY18
ELF $267M
PG $66.8B
FY19
ELF —
PG $67.7B
FY20
ELF $283M
PG $71.0B
FY21
ELF $318M
PG $76.1B
FY22
ELF $392M
PG $80.2B
FY23
ELF $579M
PG $82.0B
FY24
ELF $1.0B
PG $84.0B
FY25
ELF $1.3B
PG $84.3B
FY26
ELF $1.6B
PG $87.0B
ELF
PG
FY17
ELF 12.3%
PG 21.2%
FY18
ELF 9.8%
PG 20.0%
FY19
ELF —
PG 8.1%
FY20
ELF 10.6%
PG 22.1%
FY21
ELF 3.0%
PG 23.6%
FY22
ELF 7.6%
PG 22.2%
FY23
ELF 11.8%
PG 22.1%
FY24
ELF 14.6%
PG 22.1%
FY25
ELF 12.0%
PG 24.3%
FY26
ELF 4.5%
PG 22.7%
ELF
PG
FY17
ELF $4.8M
PG $9.4B
FY18
ELF $46.7M
PG $11.2B
FY19
ELF —
PG $11.9B
FY20
ELF $34.9M
PG $14.3B
FY21
ELF $23.0M
PG $15.6B
FY22
ELF $14.7M
PG $13.6B
FY23
ELF $100M
PG $13.8B
FY24
ELF $62.5M
PG $16.5B
FY25
ELF $115M
PG $14.0B
FY26
ELF $190M
PG $15.1B
ELF
PG
FY17
ELF 10.6%
PG 13.1%
FY18
ELF 6.8%
PG 12.2%
FY19
ELF —
PG 4.7%
FY20
ELF —
PG 18.7%
FY21
ELF 2.8%
PG 21.9%
FY22
ELF 7.2%
PG 21.0%
FY23
ELF 18.1%
PG 20.2%
FY24
ELF 23.5%
PG 20.2%
FY25
ELF 14.6%
PG 21.6%
FY26
ELF 3.8%
PG 20.1%
ELF
PG
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Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.