Kohl's
KSS · Broadline Retail
$24.58
0.8%Whirlpool
WHR · Household Appliances
$28.11
2.4%The short version
- Kohl's is the larger business, with $15.5B of revenue in fiscal 2025 against $15.5B for Whirlpool.
- Kohl's grew revenue faster (−4.3%, against −6.5%).
- Whirlpool kept more of each dollar of sales as operating profit (5.4% operating margin, against 4.0% operating margin).
- Kohl's turned more of its sales into free cash flow (6.5% FCF margin, against 0.5% FCF margin).
- Investors pay more for each dollar of Kohl's’s earnings: a P/E of 10.7x against 9.6x for Whirlpool.
| Latest fiscal year | KSS · FY25 | WHR · FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.9B | $1.8B |
| Revenue | $15.5B | $15.5B |
| Free cash flow | $1.0B | $81.0M |
| Net income | $272M | $318M |
| Growth | ||
| Revenue growth | −4.3% | −6.5% |
| 5-year growth | −0.5% | −4.4% |
| Share count change | 1.8% | 2.0% |
| Profitability | ||
| Gross margin | 40.6% | 15.4% |
| Operating margin | 4.0% | 5.4% |
| Net margin | 1.8% | 2.1% |
| FCF margin | 6.5% | 0.5% |
| Return on capital | 7.2% | 7.2% |
| Return on equity | 6.9% | 11.8% |
| Balance sheet | ||
| Net debt | $2.8B | $5.9B |
| Net debt / EBITDA | 2.1x | 5.0x |
| Dividends and buybacks | $56.0M | $300M |
| Valuation & quality | ||
| P/E | 10.7x | 9.6x |
| Piotroski F-score | 7 | 5 |
FY16
KSS $19.7B
WHR $20.7B
FY17
KSS $20.1B
WHR $21.3B
FY18
KSS $20.2B
WHR $21.0B
FY19
KSS $20.0B
WHR $20.4B
FY20
KSS $16.0B
WHR $19.5B
FY21
KSS $19.4B
WHR $22.0B
FY22
KSS $18.1B
WHR $19.7B
FY23
KSS $17.5B
WHR $19.5B
FY24
KSS $16.2B
WHR $16.6B
FY25
KSS $15.5B
WHR $15.5B
KSS
WHR
FY16
KSS 6.0%
WHR 6.6%
FY17
KSS 7.1%
WHR 5.4%
FY18
KSS 6.7%
WHR 1.3%
FY19
KSS 5.5%
WHR 7.6%
FY20
KSS −1.6%
WHR 8.3%
FY21
KSS 8.7%
WHR 10.7%
FY22
KSS 1.4%
WHR −5.4%
FY23
KSS 4.1%
WHR 5.2%
FY24
KSS 2.7%
WHR 0.9%
FY25
KSS 4.0%
WHR 5.4%
KSS
WHR
FY16
KSS $1.4B
WHR $543M
FY17
KSS $1.0B
WHR $580M
FY18
KSS $1.5B
WHR $639M
FY19
KSS $802M
WHR $698M
FY20
KSS $1.0B
WHR $1.1B
FY21
KSS $1.7B
WHR $1.7B
FY22
KSS −$544M
WHR $820M
FY23
KSS $591M
WHR $366M
FY24
KSS $182M
WHR $384M
FY25
KSS $1.0B
WHR $81.0M
KSS
WHR
FY16
KSS 10.2%
WHR 12.7%
FY17
KSS 15.5%
WHR 6.4%
FY18
KSS 15.4%
WHR 2.8%
FY19
KSS 11.9%
WHR 17.0%
FY20
KSS −3.0%
WHR 16.4%
FY21
KSS 19.7%
WHR 25.3%
FY22
KSS 2.6%
WHR −10.9%
FY23
KSS —
WHR 10.8%
FY24
KSS —
WHR 1.4%
FY25
KSS 7.2%
WHR 7.2%
KSS
WHR
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Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.