GoDaddy vs Wix.com
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The short version
- GoDaddy is the larger business, with $5.0B of revenue in fiscal 2025 against $2.0B for Wix.com, about 2.5 times as much.
- Wix.com grew revenue faster (13.2%, against 8.3%).
- GoDaddy kept more of each dollar of sales as operating profit (22.8% operating margin, against 0.1%).
- GoDaddy turned more of its sales into free cash flow (31.8% FCF margin, against 29.2%).
| Latest fiscal year | GDDY · FY25 | WIX · FY25 |
|---|---|---|
| Size | ||
| Market cap | $14.8B | $4.7B |
| Revenue | $5.0B | $2.0B |
| Free cash flow | $1.6B | $582M |
| Net income | $875M | $50.6M |
| Growth | ||
| Revenue growth | 8.3% | 13.2% |
| 5-year growth | 8.3% | 15.2% |
| Share count change | −3.2% | −3.7% |
| Profitability | ||
| Gross margin | — | 68.1% |
| Operating margin | 22.8% | 0.1% |
| Net margin | 17.7% | 2.5% |
| FCF margin | 31.8% | 29.2% |
| Return on capital | 30.6% | — |
| Return on equity | 192.9% | — |
| Balance sheet | ||
| Net debt | $2.7B | $331M |
| Net debt / EBITDA | 2.2x | 10.0x |
| Dividends and buybacks | $1.6B | $575M |
| Valuation & quality | ||
| P/E | 16.8x | — |
| Piotroski F-score | 5 | 7 |
Revenue
FY16
GDDY $1.8B
WIX $290M
FY17
GDDY $2.2B
WIX $426M
FY18
GDDY $2.7B
WIX $604M
FY19
GDDY $3.0B
WIX $758M
FY20
GDDY $3.3B
WIX $984M
FY21
GDDY $3.8B
WIX $1.3B
FY22
GDDY $4.1B
WIX $1.4B
FY23
GDDY $4.3B
WIX $1.6B
FY24
GDDY $4.6B
WIX $1.8B
FY25
GDDY $5.0B
WIX $2.0B
GDDY
WIX
Operating margin
FY16
GDDY 2.7%
WIX −15.2%
FY17
GDDY 3.0%
WIX −11.8%
FY18
GDDY 5.6%
WIX −5.1%
FY19
GDDY 6.8%
WIX −10.8%
FY20
GDDY 8.2%
WIX −20.2%
FY21
GDDY 10.0%
WIX −25.6%
FY22
GDDY 12.2%
WIX −20.6%
FY23
GDDY 12.9%
WIX −1.6%
FY24
GDDY 19.5%
WIX 5.7%
FY25
GDDY 22.8%
WIX 0.1%
GDDY
WIX
Free cash flow
FY16
GDDY $325M
WIX $36.2M
FY17
GDDY $392M
WIX $71.4M
FY18
GDDY $472M
WIX $102M
FY19
GDDY $636M
WIX $128M
FY20
GDDY $698M
WIX $130M
FY21
GDDY $778M
WIX $63.8M
FY22
GDDY $920M
WIX $35.0M
FY23
GDDY $1.0B
WIX $245M
FY24
GDDY $1.3B
WIX $496M
FY25
GDDY $1.6B
WIX $582M
GDDY
WIX
Return on capital
FY16
GDDY 3.1%
WIX —
FY17
GDDY 3.8%
WIX —
FY18
GDDY 6.4%
WIX —
FY19
GDDY 9.3%
WIX —
FY20
GDDY 9.7%
WIX −40.1%
FY21
GDDY 14.5%
WIX −62.5%
FY22
GDDY 18.2%
WIX —
FY23
GDDY 17.9%
WIX —
FY24
GDDY 26.4%
WIX —
FY25
GDDY 30.6%
WIX —
GDDY
WIX
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.