Harley-Davidson vs Service Corp Intl
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The short version
- Harley-Davidson is the larger business, with $4.5B of revenue in fiscal 2025 against $4.3B for Service Corp Intl.
- Service Corp Intl grew revenue faster (2.9%, against −13.8%).
- Service Corp Intl kept more of each dollar of sales as operating profit (22.7% operating margin, against 8.6%).
- Service Corp Intl turned more of its sales into free cash flow (12.9% FCF margin, against 9.3%).
- Service Corp Intl earned a higher return on the capital invested in it (11.3%, against 4.8%).
- Investors pay more for each dollar of Service Corp Intl’s earnings: a P/E of 21.8x against 15.9x for Harley-Davidson.
| Latest fiscal year | HOG · FY25 | SCI · FY25 |
|---|---|---|
| Size | ||
| Market cap | $3.1B | $11.5B |
| Revenue | $4.5B | $4.3B |
| Free cash flow | $415M | $554M |
| Net income | $339M | $543M |
| Growth | ||
| Revenue growth | −13.8% | 2.9% |
| 5-year growth | 2.0% | 4.2% |
| Share count change | −8.3% | −2.8% |
| Profitability | ||
| Gross margin | 38.7% | 26.5% |
| Operating margin | 8.6% | 22.7% |
| Net margin | 7.6% | 12.6% |
| FCF margin | 9.3% | 12.9% |
| Return on capital | 4.8% | 11.3% |
| Return on equity | 10.7% | 32.7% |
| Balance sheet | ||
| Net debt | −$125M | $4.9B |
| Net debt / EBITDA | −0.2x | 4.0x |
| Dividends and buybacks | $440M | $645M |
| Valuation & quality | ||
| P/E | 15.9x | 21.8x |
| Piotroski F-score | 6 | 7 |
Revenue
FY16
HOG $6.0B
SCI $3.0B
FY17
HOG $5.6B
SCI $3.1B
FY18
HOG $5.7B
SCI $3.2B
FY19
HOG $5.4B
SCI $3.2B
FY20
HOG $4.1B
SCI $3.5B
FY21
HOG $5.3B
SCI $4.1B
FY22
HOG $5.8B
SCI $4.1B
FY23
HOG $5.8B
SCI $4.1B
FY24
HOG $5.2B
SCI $4.2B
FY25
HOG $4.5B
SCI $4.3B
HOG
SCI
Operating margin
FY16
HOG 17.5%
SCI 16.9%
FY17
HOG 15.6%
SCI 18.5%
FY18
HOG 12.5%
SCI 19.8%
FY19
HOG 10.4%
SCI 20.6%
FY20
HOG 0.2%
SCI 24.0%
FY21
HOG 15.4%
SCI 28.7%
FY22
HOG 15.8%
SCI 22.6%
FY23
HOG 13.4%
SCI 23.0%
FY24
HOG 8.0%
SCI 22.2%
FY25
HOG 8.6%
SCI 22.7%
HOG
SCI
Free cash flow
FY16
HOG $918M
SCI $296M
FY17
HOG $799M
SCI $289M
FY18
HOG $992M
SCI $380M
FY19
HOG $687M
SCI $389M
FY20
HOG $1.0B
SCI $582M
FY21
HOG $856M
SCI $617M
FY22
HOG $397M
SCI $456M
FY23
HOG $547M
SCI $507M
FY24
HOG $867M
SCI $571M
FY25
HOG $415M
SCI $554M
HOG
SCI
Return on capital
FY16
HOG 8.9%
SCI 6.6%
FY17
HOG 6.6%
SCI 12.9%
FY18
HOG 6.8%
SCI 12.7%
FY19
HOG 5.1%
SCI 9.9%
FY20
HOG 0.1%
SCI 12.1%
FY21
HOG 8.7%
SCI 16.3%
FY22
HOG 9.1%
SCI 12.0%
FY23
HOG 7.3%
SCI 12.1%
FY24
HOG 4.1%
SCI 11.6%
FY25
HOG 4.8%
SCI 11.3%
HOG
SCI
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.