Levi Strauss designs and sells jeans, casual pants, activewear, tops, jackets and accessories for men, women and children. Its brands include Levi's, Levi Strauss Signature, a lower-priced line sold through mass-market retailers in the U.S. and Canada, and Beyond Yoga, an activewear brand. Its products are sold in about 120 countries and about 50,000 retail locations, and it says over half of its net revenue in fiscal 2025 came from outside the U.S.
The Levi's brand made 94% of net revenue in fiscal 2025, Levi Strauss Signature 4% and Beyond Yoga 2%. It reports the Levi's brands in three regional segments: the Americas, Europe and Asia. It sells both wholesale, to department stores, specialty shops and online sellers, and directly to shoppers. Its own stores brought in 33% of net revenue and its own websites 11%, while its top ten wholesale customers made up 24%. Levi Strauss says its main competitors are specialty clothing chains that make their own goods, other jeans and khaki brands, athletic and activewear companies, store brands and some online sellers.
At November 30, 2025, Levi Strauss had about 19,000 employees and 1,231 company-run stores in 38 countries. Outside contract manufacturers make its products. In July 2025 it sold the Dockers brand and its U.S. and Canadian operations, and agreed to sell the rest of that business.