MKTW Nasdaq Services-Prepackaged Software Financials FY2019βFY2025
Marketwise, Inc. had $328M of revenue in fiscal 2025, down 19.7% on the year before. Over five years, revenue changed β2.1% a year on average.
Last close Β· Oct 23, 2026
$18.83
1.9%Hi! I read Marketwise, Inc.βs latest annual report (fiscal 2025). Here is what stands out:
Good So-so Weak
Are sales growing?
β19.7%
No. Sales fell 19.7% last year.
Does it make a profit?
1.7%
A little. It keeps 1.7% of every sale as profit.
Does profit turn into cash?
13.9%
Yes. 13.9% of sales ends up as free cash.
How healthy are the accounts?
3 / 8
Weak. It passes 3 of 8 health tests.
How is the share priced?
20.9x
One share costs 20.9 times its yearly profit per share.
Rules of thumb on reported numbers. A starting point, not a recommendation.
Is it selling more, and how much does it keep?
In plain words: Every quarter, companies publish how much they sold and earned. These are the days Marketwise, Inc. did it, and the next one. Share prices often move a lot on those days.
Next results
November 5, 2026
Thursday Β· in 10 days
| Date | Results for | Time | Source |
|---|---|---|---|
| Jul 9, 2026 | Q2 '26 | After the market closes | 8-K β |
| Apr 13, 2026 | Q1 '26 | After the market closes | 8-K β |
| Jan 22, 2026 | Q4 '25 | Before the market opens | 8-K β |
| Nov 6, 2025 | Q3 '25 | After the market closes | 8-K β |
| Aug 7, 2025 | Q2 '25 | Before the market opens | 8-K β |
| Apr 11, 2025 | Q1 '25 | During market hours | 8-K β |
| Jan 15, 2025 | Q4 '24 | Before the market opens | 8-K β |
| Nov 7, 2024 | Q3 '24 | Before the market opens | 8-K β |
From SEC filings: the results press release (8-K) or, without one, the quarterly or annual report.
KIRA Β· Marketwise, Inc. had $328M of revenue in fiscal 2025, down 19.7% on the year before. Over five years, revenue changed β2.1% a year on average. Its operating margin was 19.1%, down 2.7Β pts: of every 100 in sales, about 19 is left after running the business.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
KIRA Β· Marketwise, Inc. made $5.6M of net profit in fiscal 2025.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Net income
Net income
Diluted EPS
Diluted EPS
How much cash comes in, and where does it go?
KIRA Β· Free cash flow was $45.6M in fiscal 2025, 13.9% of revenue.
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Free cash flow
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
KIRA Β· Marketwise, Inc. returned $3.4M to shareholders in fiscal 2025, 7% of free cash flow. The diluted share count rose 23.6%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
KIRA Β· No open-market insider trades in the last 12 months.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. βPlanβ marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$0.0M
0 insiders
Sold, 12 months
$0.0M
0 insiders
Of sales under plans
β
$0.0M
No open-market insider trades in the last 12 months.
Can it carry its debts, and how well does it use its money?
Cash, debt and the ratios that show how comfortably Marketwise, Inc. can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Cash vs debt (incl. leases)
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $139M | $159M | $155M | $97.9M | $70.1M |
| Debt incl. finance leases | β | β | $0.0M | β | β |
| Net debt / EBITDA | β | β | β2.8x | β | β |
| Current ratio | 0.6x | 0.7x | 0.7x | 0.6x | 0.6x |
| Quick ratio | 0.6x | 0.7x | 0.7x | 0.6x | 0.6x |
| Total assets | $422M | $443M | $397M | $260M | $218M |
| Total liabilities | $827M | $741M | $685M | $477M | $432M |
| Shareholders' equity | β$48.5M | β$21.2M | β$11.1M | β$12.5M | β$11.7M |
| Net debt (β = net cash) | β | β | β$155M | β | β |
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
Return on capital, equity and assets (annual)
KIRA Β· Marketwise, Inc. passes 3 of 8 financial health tests (Piotroski F-score).
Nine pass/fail tests of profitability, funding and efficiency. 8β9 is strong, 0β2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|
| Net income is positive | β | β | β | β | β | β | β |
| Cash from operations is positive | β | β | β | β | β | β | β |
| Return on assets rose | β | β | β | β | β | β | β |
| Cash from operations exceeds net income | β | β | β | β | β | β | β |
| Debt fell relative to assets | β | β | β | β | β | β | β |
| Current ratio rose | β | β | β | β | β | β | β |
| Share count didn't rise | β | β | β | β | β | β | β |
| Gross margin rose | β | β | β | β | β | β | β |
| Revenue rose relative to assets | β | β | β | β | β | β | β |
| F-score | β / 3 | β / 4 | 4 / 7 | 6 / 7 | 4 / 8 | 4 / 8 | 3 / 8 |
| Accruals ratio | β | β208.6% | β304.9% | β7.0% | β14.5% | 8.9% | β16.9% |
| Altman Z'' | β | β16.84 | β18.94 | β1.22 | β1.93 | β1.53 | β2.88 |
Every number, year by year.
Amounts in USD. Hover a ratioβs name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|
| Income statement | |||||||
| Revenue | $272M | $364M | $549M | $512M | $448M | $409M | $328M |
| Gross profit | $230M | $210M | $310M | $450M | $391M | $358M | $284M |
| Research and development | $3.7M | $4.8M | $7.5M | $8.8M | $8.8M | $9.9M | $8.8M |
| Operating income | $25.6M | β$539M | β$968M | $87.3M | $51.8M | $89.0M | $62.6M |
| Pretax income | $28.0M | β$541M | β$952M | $103M | $56.1M | $96.4M | $66.6M |
| Income tax | $0.0M | $0.0M | $2.4M | $1.5M | $1.8M | $3.3M | $2.6M |
| Net income | $28.0M | β$538M | β$1.0B | $18.0M | $1.8M | $7.1M | $5.6M |
| Net income to common | β | β | β | $18.0M | $1.8M | $7.1M | $5.6M |
| Diluted EPS | β | β | β | $0.73 | $1.07 | $3.58 | $2.31 |
| Diluted shares | β | β | β | 0.02B | 0.00B | 0.00B | 0.00B |
| Cash flow | |||||||
| Cash from operations | $54.2M | $55.9M | $63.6M | $48.4M | $62.4M | β$22.2M | $46.0M |
| Capital expenditure | $0.2M | $0.3M | $0.2M | $0.0M | $0.1M | $0.1M | $0.4M |
| Free cash flow | $54.0M | $55.6M | $63.5M | $48.3M | $62.4M | β$22.3M | $45.6M |
| Depreciation and amortization | $2.3M | $2.6M | $2.7M | $3.1M | $3.8M | $2.8M | $2.2M |
| Stock-based compensation | $8.6M | $18.7M | $211M | $9.0M | $23.4M | $12.2M | $11.1M |
| Acquisitions | $1.5M | $0.0M | $7.1M | $12.8M | $0.2M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $0.0M | $3.3M | $13.1M | $0.0M | $10.8M | $3.4M |
| Dividends and buybacks | $0.0M | $0.0M | $3.3M | $13.1M | $0.0M | $10.8M | $3.4M |
| Balance sheet | |||||||
| Cash and short-term investments | $171M | $114M | $139M | $159M | $155M | $97.9M | $70.1M |
| Total debt | β | $0.0M | β | β | $0.0M | β | β |
| Current assets | β | $181M | $246M | $279M | $268M | $169M | $132M |
| Current liabilities | β | $346M | $395M | $386M | $374M | $260M | $234M |
| Property and equipment, net | β | $1.4M | $1.2M | $0.9M | $0.7M | $0.6M | $0.5M |
| Goodwill | $18.1M | $18.1M | $23.3M | $31.3M | $31.0M | $30.0M | $30.0M |
| Intangible assets | β | $5.3M | $8.6M | $16.0M | $6.3M | $4.7M | $3.8M |
| Total assets | β | $285M | $422M | $443M | $397M | $260M | $218M |
| Total liabilities | β | $1.2B | $827M | $741M | $685M | $477M | $432M |
| Preferred stock | β | β | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Shareholders' equity | β | $5.0M | β$48.5M | β$21.2M | β$11.1M | β$12.5M | β$11.7M |
| Margins | |||||||
| Gross margin | 84.4% | 57.5% | 56.4% | 87.8% | 87.3% | 87.6% | 86.5% |
| Operating margin | 9.4% | β147.9% | β176.2% | 17.0% | 11.6% | 21.8% | 19.1% |
| EBITDA margin | 10.3% | β147.2% | β175.7% | 17.6% | 12.4% | 22.4% | 19.7% |
| Net margin | 10.3% | β147.8% | β184.5% | 3.5% | 0.4% | 1.7% | 1.7% |
| FCF margin | 19.8% | 15.3% | 11.6% | 9.4% | 13.9% | β5.5% | 13.9% |
| Returns | |||||||
| Return on capital employed | β | 887.1% | β3,712.8% | 153.1% | 228.6% | β12,841.0% | β395.6% |
| Return on equity | β | β10,767.5% | β | β | β | β | β |
| Return on assets | β | β189.0% | β286.9% | 4.2% | 0.4% | 2.2% | 2.4% |
| Growth | |||||||
| Revenue growth | β | 33.8% | 50.8% | β6.7% | β12.5% | β8.8% | β19.7% |
| Net income growth | β | β2,025.7% | β | β | β90.1% | 296.1% | β20.4% |
| EPS growth | β | β | β | β | 46.6% | 234.6% | β35.5% |
| FCF growth | β | 2.9% | 14.2% | β23.8% | 29.0% | β135.7% | β |
| Share count change | β | β | β | β | β93.3% | 18.4% | 23.6% |
| Financial health | |||||||
| Net debt / EBITDA | β | β | β | β | β2.8x | β | β |
| Debt / equity | β | 0.0x | β | β | β | β | β |
| Current ratio | β | 0.5x | 0.6x | 0.7x | 0.7x | 0.6x | 0.6x |
| Quick ratio | β | 0.5x | 0.6x | 0.7x | 0.7x | 0.6x | 0.6x |
| Capital allocation | |||||||
| Capex / revenue | 0.1% | 0.1% | 0.0% | 0.0% | 0.0% | 0.0% | 0.1% |
| Stock comp / revenue | 3.2% | 5.1% | 38.4% | 1.8% | 5.2% | 3.0% | 3.4% |
| Payouts / FCF | 0.0% | 0.0% | 5.3% | 27.0% | 0.0% | β | 7.4% |
| Quality scores | |||||||
| Piotroski F-score | β | β | 4.0 | 6.0 | 4.0 | 4.0 | 3.0 |
| Altman Z'' | β | β16.8 | β18.9 | β1.2 | β1.9 | β1.5 | β2.9 |
| Accruals ratio | β | β208.6% | β304.9% | β7.0% | β14.5% | 8.9% | β16.9% |
Source: SEC EDGAR XBRL filings (CIK 0001805651). Data updated October 24, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only β not investment advice. Check the original filings before relying on any figure.
