TKO owns UFC, the mixed martial arts league, and WWE, the professional wrestling company, along with Professional Bull Riders, and runs the Zuffa Boxing promotion through a joint venture. It owns IMG, a sports marketing agency, and On Location, which sells tickets and hospitality packages for major events such as the Olympics and the Super Bowl. TKO says its properties reach more than 1 billion households and that it held over 500 live events in 2025.
TKO reports three segments: UFC, WWE and IMG. It makes money mainly from selling the rights to show its fights and shows to TV networks and streaming services under multiyear contracts. Starting in 2026, Paramount became the only US home for UFC events, and Netflix carries WWE's weekly Raw show. It also earns from ticket sales and fees paid by host cities, from sponsorships and advertising, and from licensing its brands for video games, toys and merchandise. Revenue was $4,735.2 million in 2025. TKO says it competes with other sports and entertainment for fans' time, and with other sports marketing agencies and hospitality firms.
TKO had over 4,000 employees in more than 30 countries at the end of 2025; its fighters, wrestlers and bull riders are independent contractors, not employees. It was formed when UFC and WWE combined in 2023, and in February 2025 it bought IMG, On Location and Professional Bull Riders from Endeavor in a deal valued at about $3.25 billion. Endeavor, controlled by the investment firm Silver Lake, controls TKO.