Brunswick vs Thor Industries
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KIRA’s take AI analyst
I put Brunswick and Thor Industries side by side, using each one’s latest annual report. Here is what stands out:
- Thor Industries is the larger business, with $9.6B of revenue in fiscal 2026 against $5.4B for Brunswick, about 1.8 times as much.
- Brunswick grew revenue faster (2.4%, against 0.3%).
- Brunswick turned more of its sales into free cash flow (7.4% FCF margin, against 1.8%).
- Thor Industries earned a higher return on the capital invested in it (4.4%, against −0.8%).
Who comes out ahead
Of the 10 measures where higher (or lower) is clearly better, how many each company leads.
Brunswick
BC
5/10
Revenue growth5-year growthGross marginFCF marginShare count change
Thor Industries
THO
5/10
Net marginReturn on capitalReturn on equityPiotroski F-scoreNet debt / EBITDA
Side by side
Best in the row
| Latest fiscal year | BC FY25 | THO FY26 |
|---|---|---|
| Size | ||
| Market cap | $4.3B | $3.7B |
| Revenue | $5.4B | $9.6B |
| Free cash flow | $396M | $169M |
| Net income | −$137M | $178M |
| Growth | ||
| Revenue growth | 2.4% | 0.3% |
| 5-year growth | 4.3% | −4.9% |
| Share count change | −2.2% | −1.6% |
| Profitability | ||
| Gross margin | 24.8% | 12.6% |
| Operating margin | −0.8% | — |
| Net margin | −2.6% | 1.9% |
| FCF margin | 7.4% | 1.8% |
| Return on capital | −0.8% | 4.4% |
| Return on equity | −7.8% | 4.2% |
| Balance sheet | ||
| Net debt | $2.1B | $448M |
| Net debt / EBITDA | 8.5x | 0.8x |
| Dividends and buybacks | $193M | $224M |
| Valuation & quality | ||
| P/E | — | — |
| Piotroski F-score | 4 | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.