Docusign vs HubSpot
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KIRA’s take AI analyst
I put Docusign and HubSpot side by side, using each one’s latest annual report. Here is what stands out:
- Docusign is the larger business, with $3.2B of revenue in fiscal 2026 against $3.1B for HubSpot.
- HubSpot grew revenue faster (19.2%, against 8.2%).
- Docusign kept more of each dollar of sales as operating profit (9.3% operating margin, against 0.2%).
- Docusign turned more of its sales into free cash flow (32.9% FCF margin, against 22.6%).
- Investors pay more for each dollar of HubSpot’s earnings: a P/E of 93.9x against 51.8x for Docusign.
Who comes out ahead
Of the 8 measures where higher (or lower) is clearly better, how many each company leads.
Docusign
DOCU
5/8
Operating marginNet marginFCF marginReturn on equityShare count change
HubSpot
HUBS
3/8
Revenue growth5-year growthGross margin
Side by side
Best in the row
| Latest fiscal year | DOCU FY26 | HUBS FY25 |
|---|---|---|
| Size | ||
| Market cap | $16.4B | $13.4B |
| Revenue | $3.2B | $3.1B |
| Free cash flow | $1.1B | $708M |
| Net income | $309M | $45.9M |
| Growth | ||
| Revenue growth | 8.2% | 19.2% |
| 5-year growth | 17.3% | 28.8% |
| Share count change | −0.6% | 2.7% |
| Profitability | ||
| Gross margin | 79.4% | 83.8% |
| Operating margin | 9.3% | 0.2% |
| Net margin | 9.6% | 1.5% |
| FCF margin | 32.9% | 22.6% |
| Return on capital | 25.4% | — |
| Return on equity | 15.8% | 2.3% |
| Balance sheet | ||
| Net debt | −$867M | — |
| Net debt / EBITDA | −2.1x | — |
| Dividends and buybacks | $869M | $500M |
| Valuation & quality | ||
| P/E | 51.8x | 93.9x |
| Piotroski F-score | 5 | — |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.