General Mills vs Kraft Heinz
Add, change or remove companies; up to four.
KIRA’s take AI analyst
I put General Mills and Kraft Heinz side by side, using each one’s latest annual report. Here is what stands out:
- Kraft Heinz is the larger business, with $24.9B of revenue in fiscal 2025 against $18.4B for General Mills.
- Kraft Heinz grew revenue faster (−3.5%, against −5.5%).
- General Mills kept more of each dollar of sales as operating profit (4.8% operating margin, against −18.7%).
- Kraft Heinz turned more of its sales into free cash flow (14.7% FCF margin, against 8.8%).
- General Mills earned a higher return on the capital invested in it (2.0%, against −5.8%).
Who comes out ahead
Of the 10 measures where higher (or lower) is clearly better, how many each company leads.
General Mills
GIS
8/10
5-year growthGross marginOperating marginNet marginReturn on capitalReturn on equityPiotroski F-scoreShare count change
Kraft Heinz
KHC
2/10
Revenue growthFCF margin
Side by side
Best in the row
| Latest fiscal year | GIS FY26 | KHC FY25 |
|---|---|---|
| Size | ||
| Market cap | $18.1B | $29.3B |
| Revenue | $18.4B | $24.9B |
| Free cash flow | $1.6B | $3.7B |
| Net income | −$87.6M | −$5.8B |
| Growth | ||
| Revenue growth | −5.5% | −3.5% |
| 5-year growth | 0.3% | −1.0% |
| Share count change | −3.6% | −2.3% |
| Profitability | ||
| Gross margin | 33.6% | 33.3% |
| Operating margin | 4.8% | −18.7% |
| Net margin | −0.5% | −23.4% |
| FCF margin | 8.8% | 14.7% |
| Return on capital | 2.0% | −5.8% |
| Return on equity | −1.1% | −12.9% |
| Balance sheet | ||
| Net debt | $13.1B | $18.6B |
| Net debt / EBITDA | 9.1x | — |
| Dividends and buybacks | $1.8B | $2.3B |
| Valuation & quality | ||
| P/E | — | — |
| Piotroski F-score | 5 | 4 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.