SiriusXM is an audio entertainment company in North America. It has two businesses. The SiriusXM business sells subscriptions to music, sports, entertainment, comedy, talk and news channels, podcasts and infotainment, including its satellite radio service. The Pandora and Off-platform business runs the Pandora music streaming service, which has an ad-supported tier and a premium tier, plus the SiriusXM Podcast Network and advertising technology such as AdsWizz.
SiriusXM's main revenue is subscription fees, with most customers on monthly or annual plans. It also earns money from advertising on some channels, selling radios and accessories, and connected vehicle services for several automakers. As of December 31, 2025, it had approximately 32.9 million subscribers in the U.S. Pandora earns a majority of its revenue from advertisers on its ad-supported service and other platforms. The company says it reached a combined monthly audience of approximately 170 million listeners.
A large share of subscription growth has come from buyers and lessees of new and used cars. In December 2024 the company adopted an updated strategic plan focused on its core subscription business, advertising, efficiency and free cash flow. The company became independent of Liberty Media through a split-off and merger completed on September 9, 2024.