People Inc. vs Tripadvisor
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KIRA’s take AI analyst
I put People Inc. and Tripadvisor side by side, using each one’s latest annual report. Here is what stands out:
- People Inc. is the larger business, with $2.4B of revenue in fiscal 2025 against $1.9B for Tripadvisor.
- Tripadvisor grew revenue faster (3.1%, against −8.7%).
- Tripadvisor kept more of each dollar of sales as operating profit (4.2% operating margin, against −4.1%).
- Tripadvisor turned more of its sales into free cash flow (8.6% FCF margin, against 1.9%).
- Tripadvisor earned a higher return on the capital invested in it (8.9%, against −1.3%).
- Investors pay more for each dollar of Tripadvisor’s earnings: a P/E of 154.0x against 8.5x for People Inc..
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
People Inc.
PPLI
0/11
Tripadvisor
TRIP
10/11
Revenue growth5-year growthGross marginOperating marginNet marginFCF marginReturn on capitalReturn on equityNet debt / EBITDAShare count change
Side by side
Best in the row
| Latest fiscal year | PPLI FY25 | TRIP FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.9B | $1.1B |
| Revenue | $2.4B | $1.9B |
| Free cash flow | $44.8M | $163M |
| Net income | −$104M | $40.0M |
| Growth | ||
| Revenue growth | −8.7% | 3.1% |
| 5-year growth | −2.8% | 25.6% |
| Share count change | −3.7% | −9.7% |
| Profitability | ||
| Gross margin | 66.2% | 92.3% |
| Operating margin | −4.1% | 4.2% |
| Net margin | −4.4% | 2.1% |
| FCF margin | 1.9% | 8.6% |
| Return on capital | −1.3% | 8.9% |
| Return on equity | −2.0% | 5.0% |
| Balance sheet | ||
| Net debt | $481M | $180M |
| Net debt / EBITDA | 14.5x | 1.1x |
| Dividends and buybacks | $315M | $90.0M |
| Valuation & quality | ||
| P/E | 8.5x | 154.0x |
| Piotroski F-score | 6 | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.

