Amazon vs Meta Platforms
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KIRA’s take AI analyst
I put Amazon and Meta Platforms side by side, using each one’s latest annual report. Here is what stands out:
- Amazon is the larger business, with $716.9B of revenue in fiscal 2025 against $201.0B for Meta Platforms, about 3.6 times as much.
- Meta Platforms grew revenue faster (22.2%, against 12.4%).
- Meta Platforms kept more of each dollar of sales as operating profit (41.4% operating margin, against 11.2%).
- Meta Platforms turned more of its sales into free cash flow (22.9% FCF margin, against 1.1%).
- Meta Platforms earned a higher return on the capital invested in it (35.5%, against 20.6%).
- Investors pay more for each dollar of Meta Platforms’s earnings: a P/E of 21.5x against 20.0x for Amazon.
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
Amazon
AMZN
1/11
Net debt / EBITDA
Meta Platforms
META
9/11
Revenue growth5-year growthGross marginOperating marginNet marginFCF marginReturn on capitalReturn on equityShare count change
Side by side
Best in the row
| Latest fiscal year | AMZN FY25 | META FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.72T | $1.62T |
| Revenue | $716.9B | $201.0B |
| Free cash flow | $7.7B | $46.1B |
| Net income | $77.7B | $60.5B |
| Growth | ||
| Revenue growth | 12.4% | 22.2% |
| 5-year growth | 13.2% | 18.5% |
| Share count change | 1.0% | −1.5% |
| Profitability | ||
| Gross margin | 50.3% | 82.0% |
| Operating margin | 11.2% | 41.4% |
| Net margin | 10.8% | 30.1% |
| FCF margin | 1.1% | 22.9% |
| Return on capital | 20.6% | 35.5% |
| Return on equity | 22.3% | 30.2% |
| Balance sheet | ||
| Net debt | −$41.5B | −$21.7B |
| Net debt / EBITDA | −0.3x | −0.2x |
| Dividends and buybacks | $0.0M | $31.6B |
| Valuation & quality | ||
| P/E | 20.0x | 21.5x |
| Piotroski F-score | 6 | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.