Mattel vs Yeti
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KIRA’s take AI analyst
I put Mattel and Yeti side by side, using each one’s latest annual report. Here is what stands out:
- Mattel is the larger business, with $5.3B of revenue in fiscal 2025 against $1.9B for Yeti, about 2.9 times as much.
- Yeti grew revenue faster (2.1%, against −0.6%).
- Yeti kept more of each dollar of sales as operating profit (11.4% operating margin, against 10.2%).
- Yeti turned more of its sales into free cash flow (11.4% FCF margin, against 9.0%).
- Yeti earned a higher return on the capital invested in it (32.1%, against 13.5%).
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
Mattel
MAT
1/11
Share count change
Yeti
YETI
10/11
Revenue growth5-year growthGross marginOperating marginNet marginFCF marginReturn on capitalReturn on equityPiotroski F-scoreNet debt / EBITDA
Side by side
Best in the row
| Latest fiscal year | MAT FY25 | YETI FY25 |
|---|---|---|
| Size | ||
| Market cap | $4.6B | $3.3B |
| Revenue | $5.3B | $1.9B |
| Free cash flow | $483M | $212M |
| Net income | $398M | $165M |
| Growth | ||
| Revenue growth | −0.6% | 2.1% |
| 5-year growth | 3.1% | 11.4% |
| Share count change | −6.3% | −4.9% |
| Profitability | ||
| Gross margin | 48.7% | 57.4% |
| Operating margin | 10.2% | 11.4% |
| Net margin | 7.4% | 8.9% |
| FCF margin | 9.0% | 11.4% |
| Return on capital | 13.5% | 32.1% |
| Return on equity | 17.7% | 23.8% |
| Balance sheet | ||
| Net debt | $1.1B | −$113M |
| Net debt / EBITDA | 1.5x | −0.4x |
| Dividends and buybacks | $600M | $298M |
| Valuation & quality | ||
| P/E | 11.6x | — |
| Piotroski F-score | 5 | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.

