EBAY Nasdaq Broadline Retail Financials FY2016βFY2025
eBay runs an online marketplace where people and businesses sell new and used goods to buyers in more than 190 markets. eBay does not sell the goods itself: it connects buyers and sellers through its website and apps. It focuses on categories that draw enthusiasts, such as car parts, collectibles and trading cards, refurbished goods, luxury items, clothing and sneakers. At the end of 2025 it had 135 million active buyers and 2.5 billion live listings.
Hi! I read eBayβs latest annual report (fiscal 2025). Here is what stands out:
Good So-so Weak
Are sales growing?
+8.0%
Yes. Sales grew 8.0% last year.
Does it make a profit?
18.3%
Yes. It keeps 18.3% of every sale as profit.
Does profit turn into cash?
12.9%
Yes. 12.9% of sales ends up as free cash.
Is debt under control?
1.4x
Keep an eye on it. Repaying its debt would take 1.4 years of operating profit.
How healthy are the accounts?
5 / 9
Mixed. It passes 5 of 9 health tests.
How is the share priced?
25.2x
One share costs 25.2 times its yearly profit per share. Typical for its sector: 17.7x.
Rules of thumb on reported numbers. A starting point, not a recommendation.
About these figures. Total debt is eBay's long-term debt plus its current portion, which its filings label differently over the years. Short-term investments for 2023 to 2025 are eBay's available-for-sale securities due within a year, which match the balance sheet's short-term investments.
Is it selling more, and how much does it keep?
In plain words: Every quarter, companies publish how much they sold and earned. These are the days eBay did it, and the next one. Share prices often move a lot on those days.
Next results
October 28, 2026
Wednesday Β· in 3 days
| Date | Results for | Time | Source |
|---|---|---|---|
| Oct 20, 2026 | Period ended Sep 30, 2026 | Time not announced | 8-K β |
| Aug 5, 2026 | Q2 '26 | After the market closes | 8-K β |
| Apr 29, 2026 | Q1 '26 | After the market closes | 8-K β |
| Feb 18, 2026 | Q4 '25 | After the market closes | 8-K β |
| Oct 29, 2025 | Q3 '25 | After the market closes | 8-K β |
| Jul 30, 2025 | Q2 '25 | After the market closes | 8-K β |
| Apr 25, 2025 | Q1 '25 | Time not announced | 8-K β |
| Feb 26, 2025 | Q4 '24 | After the market closes | 8-K β |
From SEC filings: the results press release (8-K) or, without one, the quarterly or annual report.
KIRA Β· eBay had $11.1B of revenue in fiscal 2025, up 8.0% on the year before. Over five years, revenue changed +4.5% a year on average. Its operating margin was 20.5%, down 2.0Β pts: of every 100 in sales, about 21 is left after running the business.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
KIRA Β· eBay made $2.0B of net profit in fiscal 2025. From fiscal 2016 to 2025, diluted EPS grew β4.1% a year.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
How much cash comes in, and where does it go?
KIRA Β· Free cash flow was $1.4B in fiscal 2025, 12.9% of revenue.
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
KIRA Β· eBay returned $3.0B to shareholders in fiscal 2025, 211% of free cash flow. The diluted share count fell 6.6%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
KIRA Β· In the last 12 months, insiders sold $10.6M of shares on the open market and bought none.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. βPlanβ marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$0.0M
0 insiders
Sold, 12 months
$10.6M
4 insiders
Of sales under plans
95%
$10.0M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 6, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $106.32 | $1.2M | Form 4 |
| Oct 5, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $107.08 | $1.2M | Form 4 |
| Sep 9, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $103.99 | $1.2M | Form 4 |
| Sep 8, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $102.35 | $1.1M | Form 4 |
| Aug 18, 2026 | Jordan Douglas Bradley SweetnamSVP, Chief Commercial Officer | Sold plan | 1,014 | $101.39 | $0.1M | Form 4 |
| Aug 10, 2026 | Rebecca SpencerVP, Chief Accounting Officer | Sold | 5,190 | $107.79 | $0.6M | Form 4 |
| Aug 6, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $109.50 | $1.2M | Form 4 |
| Aug 5, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $108.55 | $1.2M | Form 4 |
| Jul 7, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $114.53 | $1.3M | Form 4 |
| Jul 6, 2026 | Jamie IannonePresident and CEO, Director | Sold plan | 11,110 | $113.33 | $1.3M | Form 4 |
| Jun 18, 2026 | Jordan Douglas Bradley SweetnamSVP, Chief Commercial Officer | Sold plan | 863 | $109.17 | $0.1M | Form 4 |
| Jun 17, 2026 | Mazen RawashdehSVP, Chief Technology Officer | Sold plan | 1,919 | $108.51 | $0.2M | Form 4 |
Can it carry its debts, and how well does it use its money?
KIRA Β· eBay owes $3.8B more than it holds in cash, about 1.4 years of operating profit.
Cash, debt and the ratios that show how comfortably eBay can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $7.3B | $4.8B | $4.5B | $5.9B | $2.9B |
| Debt incl. finance leases | $9.1B | $8.9B | $7.7B | $7.0B | $6.7B |
| Net debt / EBITDA | 0.5x | 1.5x | 1.3x | 0.4x | 1.4x |
| Debt / equity | 0.9x | 1.7x | 1.2x | 1.4x | 1.5x |
| Interest coverage | 10.9x | 10.0x | 7.4x | 9.0x | 9.3x |
| Current ratio | 2.0x | 2.2x | 2.4x | 1.2x | 1.1x |
| Quick ratio | 2.0x | 2.2x | 2.4x | 1.2x | 1.1x |
| Total assets | $26.6B | $20.9B | $21.6B | $19.4B | $17.6B |
| Total liabilities | $16.8B | $15.7B | $15.2B | $14.2B | $13.0B |
| Shareholders' equity | $9.8B | $5.2B | $6.4B | $5.2B | $4.6B |
| Net debt (β = net cash) | $1.8B | $4.1B | $3.2B | $1.1B | $3.8B |
KIRA Β· Its return on capital was 26.8%: every 100 invested in the business earned about 27 in a year.
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
KIRA Β· eBay passes 5 of 9 financial health tests (Piotroski F-score).
Nine pass/fail tests of profitability, funding and efficiency. 8β9 is strong, 0β2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | β | β | β |
| Cash from operations is positive | β | β | β |
| Return on assets rose | β | β | β |
| Cash from operations exceeds net income | β | β | β |
| Debt fell relative to assets | β | β | β |
| Current ratio rose | β | β | β |
| Share count didn't rise | β | β | β |
| Gross margin rose | β | β | β |
| Revenue rose relative to assets | β | β | β |
| F-score | 7 / 9 | 6 / 9 | 5 / 9 |
| Accruals ratio | 1.6% | β2.1% | 0.4% |
| Altman Z'' | 8.52 | 8.07 | 8.71 |
What does the share cost, and how does it compare?
KIRA Β· At $121.41 a share, the company is worth $55.2B: 25.2 times its earnings of the last four quarters.
Change the assumptions and see what they imply per share. These are models, not forecasts or price targets β the answer depends entirely on what you put in.
In plain words: Move the sliders to try your own guesses about growth. The result is what one share would be worth if those guesses came true. Different guesses give very different answers.
Value per share
β
Adds net cash of β$3.8B and divides by 468.0M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.
Value per share
β
Reference multiples: today 25.2x Β· peers 10.7x Β· sector 17.7x.
KIRA Β· eBay grew sales faster than 2 of its 4 similar companies. Its P/E is higher than 2 of 3.
Each companyβs latest fiscal year. Fiscal years end in different months, so periods donβt line up exactly.
In plain words: The same numbers for similar companies, so you can tell whether a figure is high or low for this kind of business.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score | |
|---|---|---|---|---|---|---|---|---|
| eBay EBAY | $55.2B | 8.0% | 20.5% | 12.9% | 26.8% | 25.2x | 5 | |
| Kohl's KSS | $2.9B | β4.3% | 4.0% | 6.5% | 7.2% | 10.7x | 7 | Compare β |
| Macy's M | $6.6B | β1.7% | 4.6% | 4.7% | 12.9% | 8.8x | 8 | Compare β |
| Sea Limited SE | $47.6B | 36.4% | 8.7% | 19.7% | β | β | 8 | Compare β |
| MercadoLibre MELI | $91.8B | 39.1% | 11.1% | 37.3% | 35.0% | 49.2x | 4 | Compare β |
Every number, year by year.
Amounts in USD. Hover a ratioβs name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $9.3B | $9.9B | $8.7B | $7.4B | $8.9B | $10.4B | $9.8B | $10.1B | $10.3B | $11.1B |
| Gross profit | $7.3B | $7.7B | $6.6B | $5.8B | $7.1B | $7.8B | $7.1B | $7.3B | $7.4B | $7.9B |
| Research and development | $1.1B | $1.2B | $1.1B | $930M | $1.0B | $1.3B | $1.3B | $1.5B | $1.5B | $1.6B |
| Operating income | $2.3B | $2.3B | $1.8B | $1.8B | $2.6B | $2.9B | $2.4B | $1.9B | $2.3B | $2.3B |
| Interest expense | $225M | $292M | $326M | $311M | $304M | $269M | $235M | $263M | $259M | $246M |
| Pretax income | $3.7B | $2.3B | $2.2B | $1.7B | $3.3B | $398M | β$1.6B | $3.7B | $2.3B | $2.3B |
| Income tax | β$3.6B | $3.3B | $121M | $219M | $858M | $146M | β$327M | $932M | $297M | $311M |
| Net income | $7.3B | β$1.0B | $2.5B | $1.8B | $5.7B | $13.6B | β$1.3B | $2.8B | $2.0B | $2.0B |
| Diluted EPS | $6.35 | β$0.95 | $2.55 | $2.09 | $7.89 | $20.54 | β$2.27 | $5.19 | $3.94 | $4.34 |
| Diluted shares | 1.14B | 1.06B | 0.99B | 0.86B | 0.72B | 0.66B | 0.56B | 0.53B | 0.50B | 0.47B |
| Cash flow | ||||||||||
| Cash from operations | $2.8B | $3.1B | $2.7B | $3.1B | $2.4B | $2.7B | $2.3B | $2.4B | $2.4B | $2.0B |
| Capital expenditure | $626M | $666M | $623M | $508M | $463M | $444M | $449M | $456M | $458M | $525M |
| Free cash flow | $2.2B | $2.5B | $2.0B | $2.6B | $2.0B | $2.2B | $1.8B | $2.0B | $2.0B | $1.4B |
| Depreciation and amortization | $605M | $612M | $591M | $572M | $560M | $485M | $442M | $441M | $370M | $421M |
| Stock-based compensation | $416M | $483M | $465M | $415M | $417M | $477M | $494M | $575M | $588M | $607M |
| Acquisitions | $212M | $34.0M | $302M | $0.0M | $0.0M | $0.0M | $208M | $38.0M | $13.0M | $208M |
| Share buybacks | $2.9B | $2.7B | $4.5B | $5.0B | $5.1B | $7.1B | $3.1B | $1.4B | $3.1B | $2.5B |
| Dividends paid | $0.0M | $0.0M | $0.0M | $473M | $447M | $466M | $489M | $528M | $533M | $531M |
| Dividends and buybacks | $2.9B | $2.7B | $4.5B | $5.4B | $5.6B | $7.5B | $3.6B | $1.9B | $3.7B | $3.0B |
| Balance sheet | ||||||||||
| Cash and short-term investments | $7.1B | $5.9B | $4.9B | $2.8B | $3.5B | $7.3B | $4.8B | $4.5B | $5.9B | $2.9B |
| Total debt | $9.0B | $10.0B | $9.2B | $7.8B | $7.7B | $9.1B | $8.9B | $7.7B | $7.0B | $6.7B |
| Finance lease liabilities | $0.0M | $0.0M | $0.0M | $27.0M | $18.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Current assets | $8.9B | $7.7B | $7.1B | $4.7B | $7.2B | $9.1B | $9.3B | $11.0B | $7.6B | $5.1B |
| Current liabilities | $3.8B | $3.6B | $4.5B | $4.1B | $4.0B | $4.6B | $4.3B | $4.5B | $6.1B | $4.6B |
| Inventory | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Property and equipment, net | $1.5B | $1.6B | $1.6B | $1.5B | $1.3B | $1.2B | $1.2B | $1.2B | $1.3B | $1.3B |
| Total assets | $23.8B | $26.0B | $22.8B | $18.2B | $19.3B | $26.6B | $20.9B | $21.6B | $19.4B | $17.6B |
| Total liabilities | $13.3B | $17.9B | $16.5B | $15.3B | $15.7B | $16.8B | $15.7B | $15.2B | $14.2B | $13.0B |
| Shareholders' equity | $10.5B | $8.0B | $6.3B | $2.9B | $3.6B | $9.8B | $5.2B | $6.4B | $5.2B | $4.6B |
| Margins | ||||||||||
| Gross margin | 78.5% | 77.6% | 76.6% | 78.7% | 79.8% | 74.6% | 72.6% | 72.0% | 72.0% | 71.5% |
| Operating margin | 25.0% | 22.8% | 20.3% | 23.8% | 29.6% | 28.1% | 24.0% | 19.2% | 22.5% | 20.5% |
| EBITDA margin | 31.5% | 29.0% | 27.1% | 31.5% | 35.9% | 32.7% | 28.5% | 23.6% | 26.1% | 24.3% |
| Net margin | 78.2% | β10.2% | 29.3% | 24.0% | 63.7% | 130.6% | β13.0% | 27.4% | 19.2% | 18.3% |
| FCF margin | 23.7% | 25.0% | 23.5% | 35.1% | 22.0% | 21.2% | 18.4% | 19.5% | 19.0% | 12.9% |
| Returns | ||||||||||
| Return on capital | 23.8% | 9.2% | 14.5% | 16.6% | 24.9% | 19.1% | 17.9% | 15.4% | 25.5% | 26.8% |
| Return on capital employed | 13.1% | 10.7% | 8.6% | 10.9% | 17.9% | 15.7% | 12.2% | 11.5% | 15.3% | 17.4% |
| Return on equity | 85.0% | β11.0% | 35.3% | 39.0% | 176.2% | 204.0% | β17.0% | 47.9% | 34.2% | 41.6% |
| Return on assets | 34.9% | β4.1% | 10.4% | 8.7% | 30.2% | 59.3% | β5.4% | 13.0% | 9.6% | 11.0% |
| Growth | ||||||||||
| Revenue growth | 8.2% | 6.8% | β12.9% | β14.1% | 19.7% | 17.2% | β6.0% | 3.2% | 1.7% | 8.0% |
| Net income growth | 321.2% | β114.0% | β | β29.4% | 217.3% | 140.1% | β109.3% | β | β28.6% | 2.8% |
| EPS growth | 347.2% | β115.0% | β | β18.0% | 277.5% | 160.3% | β111.1% | β | β24.1% | 10.2% |
| FCF growth | β34.6% | 12.7% | β17.9% | 28.1% | β24.9% | 13.1% | β18.4% | 9.1% | β0.7% | β26.7% |
| Share count change | β6.2% | β7.0% | β6.9% | β13.6% | β16.1% | β7.7% | β15.8% | β4.5% | β6.0% | β6.6% |
| Financial health | ||||||||||
| Net debt / EBITDA | 0.6x | 1.4x | 1.8x | 2.2x | 1.3x | 0.5x | 1.5x | 1.3x | 0.4x | 1.4x |
| Debt / equity | 0.9x | 1.2x | 1.5x | 2.7x | 2.2x | 0.9x | 1.7x | 1.2x | 1.4x | 1.5x |
| Interest coverage | 10.3x | 7.8x | 5.4x | 5.7x | 8.7x | 10.9x | 10.0x | 7.4x | 9.0x | 9.3x |
| Current ratio | 2.3x | 2.2x | 1.6x | 1.2x | 1.8x | 2.0x | 2.2x | 2.4x | 1.2x | 1.1x |
| Quick ratio | 2.3x | 2.2x | 1.6x | 1.2x | 1.8x | 2.0x | 2.2x | 2.4x | 1.2x | 1.1x |
| Capital allocation | ||||||||||
| Capex / revenue | 6.7% | 6.7% | 7.2% | 6.8% | 5.2% | 4.3% | 4.6% | 4.5% | 4.5% | 4.7% |
| Stock comp / revenue | 4.5% | 4.9% | 5.4% | 5.6% | 4.7% | 4.6% | 5.0% | 5.7% | 5.7% | 5.5% |
| Payouts / FCF | 133.8% | 110.7% | 221.2% | 209.0% | 285.5% | 339.9% | 201.2% | 97.9% | 188.2% | 211.4% |
| Quality scores | ||||||||||
| Piotroski F-score | 5.0 | 4.0 | 6.0 | 5.0 | 7.0 | 7.0 | 5.0 | 7.0 | 6.0 | 5.0 |
| Altman Z'' | 4.9 | 3.9 | 4.0 | 4.3 | 6.1 | 6.9 | 8.1 | 8.5 | 8.1 | 8.7 |
| Accruals ratio | 21.4% | β16.7% | β0.5% | β6.5% | 17.3% | 47.7% | β14.8% | 1.6% | β2.1% | 0.4% |
Source: SEC EDGAR XBRL filings (CIK 0001065088). Data updated October 9, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only β not investment advice. Check the original filings before relying on any figure.
