Buckle vs Urban Outfitters
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KIRA’s take AI analyst
I put Buckle and Urban Outfitters side by side, using each one’s latest annual report. Here is what stands out:
- Urban Outfitters is the larger business, with $6.2B of revenue in fiscal 2026 against $1.3B for Buckle, about 4.8 times as much.
- Urban Outfitters grew revenue faster (11.1%, against 6.6%).
- Buckle kept more of each dollar of sales as operating profit (20.1% operating margin, against 9.8%).
- Buckle turned more of its sales into free cash flow (15.9% FCF margin, against 5.1%).
- Investors pay more for each dollar of Urban Outfitters’s earnings: a P/E of 14.1x against 10.7x for Buckle.
Who comes out ahead
Of the 8 measures where higher (or lower) is clearly better, how many each company leads.
Buckle
BKE
5/8
Gross marginOperating marginNet marginFCF marginReturn on equity
Urban Outfitters
URBN
3/8
Revenue growth5-year growthShare count change
Side by side
Best in the row
| Latest fiscal year | BKE FY25 | URBN FY26 |
|---|---|---|
| Size | ||
| Market cap | $2.4B | $7.9B |
| Revenue | $1.3B | $6.2B |
| Free cash flow | $206M | $315M |
| Net income | $210M | $465M |
| Growth | ||
| Revenue growth | 6.6% | 11.1% |
| 5-year growth | 7.6% | 12.3% |
| Share count change | 0.8% | −2.8% |
| Profitability | ||
| Gross margin | 49.0% | 36.0% |
| Operating margin | 20.1% | 9.8% |
| Net margin | 16.2% | 7.5% |
| FCF margin | 15.9% | 5.1% |
| Return on capital | — | 23.7% |
| Return on equity | 49.4% | 17.6% |
| Balance sheet | ||
| Net debt | — | −$696M |
| Net debt / EBITDA | — | −1.0x |
| Dividends and buybacks | $225M | $154M |
| Valuation & quality | ||
| P/E | 10.7x | 14.1x |
| Piotroski F-score | — | 8 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.

