Fox Factory vs Sonos
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The short version
- Fox Factory is the larger business, with $1.5B of revenue in fiscal 2025 against $1.4B for Sonos.
- Fox Factory grew revenue faster (5.3%, against −4.9%).
- Sonos kept more of each dollar of sales as operating profit (−3.5% operating margin, against −35.6%).
- Sonos turned more of its sales into free cash flow (7.5% FCF margin, against 1.8%).
- Sonos earned a higher return on the capital invested in it (−23.8%, against −29.3%).
| Latest fiscal year | FOXF · FY25 | SONO · FY25 |
|---|---|---|
| Size | ||
| Market cap | $637M | $2.1B |
| Revenue | $1.5B | $1.4B |
| Free cash flow | $27.0M | $108M |
| Net income | −$545M | −$61.1M |
| Growth | ||
| Revenue growth | 5.3% | −4.9% |
| 5-year growth | 10.5% | 1.7% |
| Share count change | 0.2% | −2.0% |
| Profitability | ||
| Gross margin | 30.2% | 43.7% |
| Operating margin | −35.6% | −3.5% |
| Net margin | −37.1% | −4.2% |
| FCF margin | 1.8% | 7.5% |
| Return on capital | −29.3% | −23.8% |
| Return on equity | −58.2% | −15.6% |
| Balance sheet | ||
| Net debt | $466M | −$228M |
| Net debt / EBITDA | — | −19.2x |
| Dividends and buybacks | $0.0M | $81.0M |
| Valuation & quality | ||
| P/E | — | 39.9x |
| Piotroski F-score | 4 | 4 |
Revenue
FY16
FOXF $403M
SONO $901M
FY17
FOXF $476M
SONO $993M
FY18
FOXF $619M
SONO $1.1B
FY19
FOXF $751M
SONO $1.3B
FY20
FOXF $891M
SONO $1.3B
FY21
FOXF $1.3B
SONO $1.7B
FY22
FOXF $1.6B
SONO $1.8B
FY23
FOXF $1.5B
SONO $1.7B
FY24
FOXF $1.4B
SONO $1.5B
FY25
FOXF $1.5B
SONO $1.4B
FOXF
SONO
Operating margin
FY16
FOXF 11.3%
SONO −3.4%
FY17
FOXF 14.1%
SONO −1.6%
FY18
FOXF 15.3%
SONO −0.8%
FY19
FOXF 15.0%
SONO 0.5%
FY20
FOXF 12.8%
SONO −2.1%
FY21
FOXF 15.2%
SONO 9.0%
FY22
FOXF 15.4%
SONO 5.1%
FY23
FOXF 10.9%
SONO −1.2%
FY24
FOXF 4.1%
SONO −3.2%
FY25
FOXF −35.6%
SONO −3.5%
FOXF
SONO
Free cash flow
FY16
FOXF $26.8M
SONO −$9.2M
FY17
FOXF $31.3M
SONO $30.4M
FY18
FOXF $35.2M
SONO −$5.2M
FY19
FOXF $21.3M
SONO $97.4M
FY20
FOXF $25.8M
SONO $129M
FY21
FOXF $8.3M
SONO $208M
FY22
FOXF $143M
SONO −$74.5M
FY23
FOXF $132M
SONO $50.1M
FY24
FOXF $87.8M
SONO $135M
FY25
FOXF $27.0M
SONO $108M
FOXF
SONO
Return on capital
FY16
FOXF 18.5%
SONO —
FY17
FOXF 18.8%
SONO —
FY18
FOXF 28.9%
SONO —
FY19
FOXF —
SONO —
FY20
FOXF —
SONO —
FY21
FOXF 17.5%
SONO —
FY22
FOXF 20.9%
SONO —
FY23
FOXF 11.2%
SONO −3.5%
FY24
FOXF 3.6%
SONO −15.0%
FY25
FOXF −29.3%
SONO −23.8%
FOXF
SONO
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.