Hilton Grand Vacations vs Marriott Vacations Worldwide
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KIRAβs take AI analyst
I put Hilton Grand Vacations and Marriott Vacations Worldwide side by side, using each oneβs latest annual report. Here is what stands out:
- Hilton Grand Vacations is the larger business, with $5.0B of revenue in fiscal 2025 against $5.0B for Marriott Vacations Worldwide.
- Hilton Grand Vacations turned more of its sales into free cash flow (4.6% FCF margin, against β0.6%).
Who comes out ahead
Of the 6 measures where higher (or lower) is clearly better, how many each company leads.
Hilton Grand Vacations
HGV
5/6
Revenue growth5-year growthNet marginFCF marginReturn on equity
Marriott Vacations Worldwide
VAC
1/6
Share count change
Side by side
Best in the row
| Latest fiscal year | HGV FY25 | VAC FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.9B | $4.2B |
| Revenue | $5.0B | $5.0B |
| Free cash flow | $230M | β$29.0M |
| Net income | $81.0M | β$308M |
| Growth | ||
| Revenue growth | 1.3% | 1.3% |
| 5-year growth | 41.4% | 11.8% |
| Share count change | β11.3% | β17.1% |
| Profitability | ||
| Gross margin | β | β |
| Operating margin | β | β |
| Net margin | 1.6% | β6.1% |
| FCF margin | 4.6% | β0.6% |
| Return on capital | 4.6% | β |
| Return on equity | 5.3% | β13.9% |
| Balance sheet | ||
| Net debt | $4.3B | β |
| Net debt / EBITDA | 5.7x | β |
| Dividends and buybacks | $600M | $171M |
| Valuation & quality | ||
| P/E | 20.4x | β |
| Piotroski F-score | β | β |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.

