Kohl's vs Whirlpool
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KIRA’s take AI analyst
I put Kohl's and Whirlpool side by side, using each one’s latest annual report. Here is what stands out:
- Kohl's is the larger business, with $15.5B of revenue in fiscal 2025 against $15.5B for Whirlpool.
- Kohl's grew revenue faster (−4.3%, against −6.5%).
- Whirlpool kept more of each dollar of sales as operating profit (5.4% operating margin, against 4.0%).
- Kohl's turned more of its sales into free cash flow (6.5% FCF margin, against 0.5%).
- Investors pay more for each dollar of Kohl's’s earnings: a P/E of 10.3x against 9.0x for Whirlpool.
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
Kohl's
KSS
7/11
Revenue growth5-year growthGross marginFCF marginPiotroski F-scoreNet debt / EBITDAShare count change
Whirlpool
WHR
4/11
Operating marginNet marginReturn on capitalReturn on equity
Side by side
Best in the row
| Latest fiscal year | KSS FY25 | WHR FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.8B | $1.7B |
| Revenue | $15.5B | $15.5B |
| Free cash flow | $1.0B | $81.0M |
| Net income | $272M | $318M |
| Growth | ||
| Revenue growth | −4.3% | −6.5% |
| 5-year growth | −0.5% | −4.4% |
| Share count change | 1.8% | 2.0% |
| Profitability | ||
| Gross margin | 40.6% | 15.4% |
| Operating margin | 4.0% | 5.4% |
| Net margin | 1.8% | 2.1% |
| FCF margin | 6.5% | 0.5% |
| Return on capital | 7.2% | 7.2% |
| Return on equity | 6.9% | 11.8% |
| Balance sheet | ||
| Net debt | $2.8B | $5.9B |
| Net debt / EBITDA | 2.1x | 5.0x |
| Dividends and buybacks | $56.0M | $300M |
| Valuation & quality | ||
| P/E | 10.3x | 9.0x |
| Piotroski F-score | 7 | 5 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.