Cloudflare vs Wix.com
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The short version
- Cloudflare is the larger business, with $2.2B of revenue in fiscal 2025 against $2.0B for Wix.com.
- Cloudflare grew revenue faster (29.9%, against 13.2%).
- Wix.com kept more of each dollar of sales as operating profit (0.1% operating margin, against β9.6%).
- Wix.com turned more of its sales into free cash flow (29.2% FCF margin, against 13.3%).
| Latest fiscal year | NET Β· FY25 | WIX Β· FY25 |
|---|---|---|
| Size | ||
| Market cap | $115.4B | $4.7B |
| Revenue | $2.2B | $2.0B |
| Free cash flow | $288M | $582M |
| Net income | β$102M | $50.6M |
| Growth | ||
| Revenue growth | 29.9% | 13.2% |
| 5-year growth | 38.1% | 15.2% |
| Share count change | 2.1% | β3.7% |
| Profitability | ||
| Gross margin | 74.5% | 68.1% |
| Operating margin | β9.6% | 0.1% |
| Net margin | β4.7% | 2.5% |
| FCF margin | 13.3% | 29.2% |
| Return on capital | β29.7% | β |
| Return on equity | β8.2% | β |
| Balance sheet | ||
| Net debt | β$836M | $331M |
| Net debt / EBITDA | β | 10.0x |
| Dividends and buybacks | $0.0M | $575M |
| Valuation & quality | ||
| P/E | β | β |
| Piotroski F-score | 3 | 7 |
Revenue
FY16
NET β
WIX $290M
FY17
NET $135M
WIX $426M
FY18
NET $193M
WIX $604M
FY19
NET $287M
WIX $758M
FY20
NET $431M
WIX $984M
FY21
NET $656M
WIX $1.3B
FY22
NET $975M
WIX $1.4B
FY23
NET $1.3B
WIX $1.6B
FY24
NET $1.7B
WIX $1.8B
FY25
NET $2.2B
WIX $2.0B
NET
WIX
Operating margin
FY16
NET β
WIX β15.2%
FY17
NET β7.2%
WIX β11.8%
FY18
NET β44.1%
WIX β5.1%
FY19
NET β37.6%
WIX β10.8%
FY20
NET β24.8%
WIX β20.2%
FY21
NET β19.5%
WIX β25.6%
FY22
NET β20.6%
WIX β20.6%
FY23
NET β14.3%
WIX β1.6%
FY24
NET β9.3%
WIX 5.7%
FY25
NET β9.6%
WIX 0.1%
NET
WIX
Free cash flow
FY16
NET β
WIX $36.2M
FY17
NET β$15.9M
WIX $71.4M
FY18
NET β$68.8M
WIX $102M
FY19
NET β$82.2M
WIX $128M
FY20
NET β$73.5M
WIX $130M
FY21
NET β$28.3M
WIX $63.8M
FY22
NET β$20.0M
WIX $35.0M
FY23
NET $140M
WIX $245M
FY24
NET $195M
WIX $496M
FY25
NET $288M
WIX $582M
NET
WIX
Return on capital
FY16
NET β
WIX β
FY17
NET β
WIX β
FY18
NET β
WIX β
FY19
NET β
WIX β
FY20
NET β65.6%
WIX β40.1%
FY21
NET β
WIX β62.5%
FY22
NET β56.9%
WIX β
FY23
NET β37.4%
WIX β
FY24
NET β28.8%
WIX β
FY25
NET β29.7%
WIX β
NET
WIX
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.