SharkNinja vs Whirlpool
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KIRA’s take AI analyst
I put SharkNinja and Whirlpool side by side, using each one’s latest annual report. Here is what stands out:
- Whirlpool is the larger business, with $15.5B of revenue in fiscal 2025 against $6.4B for SharkNinja, about 2.4 times as much.
- SharkNinja grew revenue faster (15.8%, against −6.5%).
- SharkNinja kept more of each dollar of sales as operating profit (14.4% operating margin, against 5.4%).
- SharkNinja turned more of its sales into free cash flow (7.6% FCF margin, against 0.5%).
- SharkNinja earned a higher return on the capital invested in it (28.8%, against 7.2%).
Who comes out ahead
Of the 10 measures where higher (or lower) is clearly better, how many each company leads.
SharkNinja
SN
10/10
Revenue growthGross marginOperating marginNet marginFCF marginReturn on capitalReturn on equityPiotroski F-scoreNet debt / EBITDAShare count change
Whirlpool
WHR
0/10
Side by side
Best in the row
| Latest fiscal year | SN FY25 | WHR FY25 |
|---|---|---|
| Size | ||
| Market cap | $28.1B | $1.7B |
| Revenue | $6.4B | $15.5B |
| Free cash flow | $488M | $81.0M |
| Net income | $701M | $318M |
| Growth | ||
| Revenue growth | 15.8% | −6.5% |
| 5-year growth | — | −4.4% |
| Share count change | 0.7% | 2.0% |
| Profitability | ||
| Gross margin | 49.0% | 15.4% |
| Operating margin | 14.4% | 5.4% |
| Net margin | 11.0% | 2.1% |
| FCF margin | 7.6% | 0.5% |
| Return on capital | 28.8% | 7.2% |
| Return on equity | 30.4% | 11.8% |
| Balance sheet | ||
| Net debt | −$41.2M | $5.9B |
| Net debt / EBITDA | −0.0x | 5.0x |
| Dividends and buybacks | $0.0M | $300M |
| Valuation & quality | ||
| P/E | — | 9.0x |
| Piotroski F-score | 6 | 5 |
Ten years
Revenue
FY16
SN —
WHR $20.7B
FY17
SN —
WHR $21.3B
FY18
SN —
WHR $21.0B
FY19
SN —
WHR $20.4B
FY20
SN —
WHR $19.5B
FY21
SN $3.7B
WHR $22.0B
FY22
SN $3.7B
WHR $19.7B
FY23
SN $4.3B
WHR $19.5B
FY24
SN $5.5B
WHR $16.6B
FY25
SN $6.4B
WHR $15.5B
SN
WHR
Operating margin
FY16
SN —
WHR 6.6%
FY17
SN —
WHR 5.4%
FY18
SN —
WHR 1.3%
FY19
SN —
WHR 7.6%
FY20
SN —
WHR 8.3%
FY21
SN 11.8%
WHR 10.7%
FY22
SN 8.7%
WHR −5.4%
FY23
SN 8.8%
WHR 5.2%
FY24
SN 11.7%
WHR 0.9%
FY25
SN 14.4%
WHR 5.4%
SN
WHR
Free cash flow
FY16
SN —
WHR $543M
FY17
SN —
WHR $580M
FY18
SN —
WHR $639M
FY19
SN —
WHR $698M
FY20
SN —
WHR $1.1B
FY21
SN $181M
WHR $1.7B
FY22
SN $125M
WHR $820M
FY23
SN $158M
WHR $366M
FY24
SN $309M
WHR $384M
FY25
SN $488M
WHR $81.0M
SN
WHR
Return on capital
FY16
SN —
WHR 12.7%
FY17
SN —
WHR 6.4%
FY18
SN —
WHR 2.8%
FY19
SN —
WHR 17.0%
FY20
SN —
WHR 16.4%
FY21
SN —
WHR 25.3%
FY22
SN —
WHR −10.9%
FY23
SN 10.2%
WHR 10.8%
FY24
SN 22.1%
WHR 1.4%
FY25
SN 28.8%
WHR 7.2%
SN
WHR
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.