Amazon vs Meta Platforms
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The short version
- Amazon is the larger business, with $716.9B of revenue in fiscal 2025 against $201.0B for Meta Platforms, about 3.6 times as much.
- Meta Platforms grew revenue faster (22.2%, against 12.4%).
- Meta Platforms kept more of each dollar of sales as operating profit (41.4% operating margin, against 11.2%).
- Meta Platforms turned more of its sales into free cash flow (22.9% FCF margin, against 1.1%).
- Meta Platforms earned a higher return on the capital invested in it (35.5%, against 20.6%).
- Investors pay more for each dollar of Meta Platforms’s earnings: a P/E of 21.9x against 20.0x for Amazon.
| Latest fiscal year | AMZN · FY25 | META · FY25 |
|---|---|---|
| Size | ||
| Market cap | $2.70T | $1.65T |
| Revenue | $716.9B | $201.0B |
| Free cash flow | $7.7B | $46.1B |
| Net income | $77.7B | $60.5B |
| Growth | ||
| Revenue growth | 12.4% | 22.2% |
| 5-year growth | 13.2% | 18.5% |
| Share count change | 1.0% | −1.5% |
| Profitability | ||
| Gross margin | 50.3% | 82.0% |
| Operating margin | 11.2% | 41.4% |
| Net margin | 10.8% | 30.1% |
| FCF margin | 1.1% | 22.9% |
| Return on capital | 20.6% | 35.5% |
| Return on equity | 22.3% | 30.2% |
| Balance sheet | ||
| Net debt | −$41.5B | −$21.7B |
| Net debt / EBITDA | −0.3x | −0.2x |
| Dividends and buybacks | $0.0M | $31.6B |
| Valuation & quality | ||
| P/E | 20.0x | 21.9x |
| Piotroski F-score | 6 | 6 |
Revenue
FY16
AMZN $136.0B
META $27.6B
FY17
AMZN $177.9B
META $40.7B
FY18
AMZN $232.9B
META $55.8B
FY19
AMZN $280.5B
META $70.7B
FY20
AMZN $386.1B
META $86.0B
FY21
AMZN $469.8B
META $117.9B
FY22
AMZN $514.0B
META $116.6B
FY23
AMZN $574.8B
META $134.9B
FY24
AMZN $638.0B
META $164.5B
FY25
AMZN $716.9B
META $201.0B
AMZN
META
Operating margin
FY16
AMZN 3.1%
META 45.0%
FY17
AMZN 2.3%
META 49.7%
FY18
AMZN 5.3%
META 44.6%
FY19
AMZN 5.2%
META 33.9%
FY20
AMZN 5.9%
META 38.0%
FY21
AMZN 5.3%
META 39.7%
FY22
AMZN 2.4%
META 24.8%
FY23
AMZN 6.4%
META 34.7%
FY24
AMZN 10.8%
META 42.2%
FY25
AMZN 11.2%
META 41.4%
AMZN
META
Free cash flow
FY16
AMZN $10.5B
META $11.6B
FY17
AMZN $6.4B
META $17.5B
FY18
AMZN $17.3B
META $15.4B
FY19
AMZN $21.7B
META $21.2B
FY20
AMZN $25.9B
META $23.6B
FY21
AMZN −$14.7B
META $39.0B
FY22
AMZN −$16.9B
META $19.3B
FY23
AMZN $32.2B
META $44.1B
FY24
AMZN $32.9B
META $54.1B
FY25
AMZN $7.7B
META $46.1B
AMZN
META
Return on capital
FY16
AMZN —
META —
FY17
AMZN 27.5%
META —
FY18
AMZN 45.4%
META —
FY19
AMZN 28.0%
META —
FY20
AMZN 31.2%
META —
FY21
AMZN 23.3%
META —
FY22
AMZN 6.9%
META 26.9%
FY23
AMZN 16.7%
META 38.1%
FY24
AMZN 26.5%
META 50.8%
FY25
AMZN 20.6%
META 35.5%
AMZN
META
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.