Airbnb vs Hilton Worldwide
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The short version
- Airbnb is the larger business, with $12.2B of revenue in fiscal 2025 against $12.0B for Hilton Worldwide.
- Airbnb grew revenue faster (10.3%, against 7.7%).
- Hilton Worldwide kept more of each dollar of sales as operating profit (22.4% operating margin, against 20.8%).
- Investors pay more for each dollar of Hilton Worldwide’s earnings: a P/E of 51.3x against 39.1x for Airbnb.
| Latest fiscal year | ABNB · FY25 | HLT · FY25 |
|---|---|---|
| Size | ||
| Market cap | $102.7B | $80.1B |
| Revenue | $12.2B | $12.0B |
| Free cash flow | — | $2.0B |
| Net income | $2.5B | $1.5B |
| Growth | ||
| Revenue growth | 10.3% | 7.7% |
| 5-year growth | 29.4% | 22.8% |
| Share count change | −3.4% | −4.8% |
| Profitability | ||
| Gross margin | 83.0% | — |
| Operating margin | 20.8% | 22.4% |
| Net margin | 20.5% | 12.1% |
| FCF margin | — | 16.9% |
| Return on capital | — | 31.1% |
| Return on equity | 30.2% | — |
| Balance sheet | ||
| Net debt | −$9.0B | $11.4B |
| Net debt / EBITDA | −3.5x | 4.0x |
| Dividends and buybacks | $3.8B | $3.3B |
| Valuation & quality | ||
| P/E | 39.1x | 51.3x |
| Piotroski F-score | 6 | 5 |
Revenue
FY16
ABNB —
HLT $6.6B
FY17
ABNB —
HLT $8.1B
FY18
ABNB —
HLT $8.9B
FY19
ABNB $4.8B
HLT $9.5B
FY20
ABNB $3.4B
HLT $4.3B
FY21
ABNB $6.0B
HLT $5.8B
FY22
ABNB $8.4B
HLT $8.8B
FY23
ABNB $9.9B
HLT $10.2B
FY24
ABNB $11.1B
HLT $11.2B
FY25
ABNB $12.2B
HLT $12.0B
ABNB
HLT
Operating margin
FY16
ABNB —
HLT 13.2%
FY17
ABNB —
HLT 13.9%
FY18
ABNB —
HLT 16.1%
FY19
ABNB −10.4%
HLT 17.5%
FY20
ABNB −106.3%
HLT −9.7%
FY21
ABNB 7.2%
HLT 17.5%
FY22
ABNB 21.5%
HLT 23.9%
FY23
ABNB 15.3%
HLT 21.7%
FY24
ABNB 23.0%
HLT 21.2%
FY25
ABNB 20.8%
HLT 22.4%
ABNB
HLT
Free cash flow
FY16
ABNB —
HLT $993M
FY17
ABNB —
HLT $791M
FY18
ABNB —
HLT $1.2B
FY19
ABNB $97.3M
HLT $1.3B
FY20
ABNB −$777M
HLT $662M
FY21
ABNB $2.3B
HLT $74.0M
FY22
ABNB $3.4B
HLT $1.6B
FY23
ABNB —
HLT $1.8B
FY24
ABNB —
HLT $1.9B
FY25
ABNB —
HLT $2.0B
ABNB
HLT
Return on capital
FY16
ABNB —
HLT 6.6%
FY17
ABNB —
HLT 6.6%
FY18
ABNB —
HLT 18.9%
FY19
ABNB —
HLT 16.4%
FY20
ABNB —
HLT −5.2%
FY21
ABNB —
HLT 11.9%
FY22
ABNB —
HLT 23.4%
FY23
ABNB —
HLT 24.2%
FY24
ABNB —
HLT 33.6%
FY25
ABNB —
HLT 31.1%
ABNB
HLT
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.