Brunswick vs Hasbro
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KIRA’s take AI analyst
I put Brunswick and Hasbro side by side, using each one’s latest annual report. Here is what stands out:
- Hasbro is the larger business, with $5.4B of revenue in fiscal 2025 against $5.4B for Brunswick.
- Hasbro grew revenue faster (13.1%, against 2.4%).
- Hasbro kept more of each dollar of sales as operating profit (0.2% operating margin, against −0.8%).
- Hasbro turned more of its sales into free cash flow (15.5% FCF margin, against 7.4%).
- Hasbro earned a higher return on the capital invested in it (0.3%, against −0.8%).
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
Brunswick
BC
5/11
5-year growthNet marginReturn on equityNet debt / EBITDAShare count change
Hasbro
HAS
6/11
Revenue growthGross marginOperating marginFCF marginReturn on capitalPiotroski F-score
Side by side
Best in the row
| Latest fiscal year | BC FY25 | HAS FY25 |
|---|---|---|
| Size | ||
| Market cap | $4.3B | $16.9B |
| Revenue | $5.4B | $5.4B |
| Free cash flow | $396M | $830M |
| Net income | −$137M | −$322M |
| Growth | ||
| Revenue growth | 2.4% | 13.1% |
| 5-year growth | 4.3% | −0.4% |
| Share count change | −2.2% | −0.1% |
| Profitability | ||
| Gross margin | 24.8% | 75.8% |
| Operating margin | −0.8% | 0.2% |
| Net margin | −2.6% | −6.0% |
| FCF margin | 7.4% | 15.5% |
| Return on capital | −0.8% | 0.3% |
| Return on equity | −7.8% | −36.8% |
| Balance sheet | ||
| Net debt | $2.1B | $2.5B |
| Net debt / EBITDA | 8.5x | 17.0x |
| Dividends and buybacks | $193M | $393M |
| Valuation & quality | ||
| P/E | — | 21.1x |
| Piotroski F-score | 4 | 5 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.