Brunswick vs Mattel
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KIRA’s take AI analyst
I put Brunswick and Mattel side by side, using each one’s latest annual report. Here is what stands out:
- Brunswick is the larger business, with $5.4B of revenue in fiscal 2025 against $5.3B for Mattel.
- Brunswick grew revenue faster (2.4%, against −0.6%).
- Mattel kept more of each dollar of sales as operating profit (10.2% operating margin, against −0.8%).
- Mattel turned more of its sales into free cash flow (9.0% FCF margin, against 7.4%).
- Mattel earned a higher return on the capital invested in it (13.5%, against −0.8%).
Who comes out ahead
Of the 11 measures where higher (or lower) is clearly better, how many each company leads.
Brunswick
BC
2/11
Revenue growth5-year growth
Mattel
MAT
9/11
Gross marginOperating marginNet marginFCF marginReturn on capitalReturn on equityPiotroski F-scoreNet debt / EBITDAShare count change
Side by side
Best in the row
| Latest fiscal year | BC FY25 | MAT FY25 |
|---|---|---|
| Size | ||
| Market cap | $4.3B | $4.6B |
| Revenue | $5.4B | $5.3B |
| Free cash flow | $396M | $483M |
| Net income | −$137M | $398M |
| Growth | ||
| Revenue growth | 2.4% | −0.6% |
| 5-year growth | 4.3% | 3.1% |
| Share count change | −2.2% | −6.3% |
| Profitability | ||
| Gross margin | 24.8% | 48.7% |
| Operating margin | −0.8% | 10.2% |
| Net margin | −2.6% | 7.4% |
| FCF margin | 7.4% | 9.0% |
| Return on capital | −0.8% | 13.5% |
| Return on equity | −7.8% | 17.7% |
| Balance sheet | ||
| Net debt | $2.1B | $1.1B |
| Net debt / EBITDA | 8.5x | 1.5x |
| Dividends and buybacks | $193M | $600M |
| Valuation & quality | ||
| P/E | — | 11.6x |
| Piotroski F-score | 4 | 5 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.