Deere, which sells under the John Deere name, makes farm, lawn and construction equipment. Its machines include large tractors, combines, cotton and sugarcane harvesters, planters and sprayers for big farms; smaller tractors, hay equipment, riding mowers, utility vehicles and golf course equipment; and excavators, loaders, bulldozers, forestry machines and road-building equipment, including Wirtgen products. It also sells software and technology that connects its machines and helps farmers and builders track their work. It sells mainly through independent dealers, about 2,050 dealer locations in the US and Canada alone, and its finance arm lends to customers and dealers.
In the fiscal year that ended in November 2025, Production & Precision Agriculture, the large-farm equipment segment, made up 45% of equipment net sales; Small Agriculture & Turf 26%; and Construction & Forestry 29%. Its fourth segment, Financial Services, earns money from loans, leases and extended warranties. Rivals include AGCO, CLAAS, CNH Industrial, Kubota and Toro in farm and turf equipment, and Caterpillar, Komatsu, Volvo and others in construction.
John Deere has made farm equipment since 1837. At the start of November 2025 it had about 73,100 employees, about 27,000 of them in the US.