IBTA NYSE Services-Advertising Financials FY2022βFY2025
Ibotta, Inc. had $342M of revenue in fiscal 2025, down 6.8% on the year before.
Last close Β· Oct 23, 2026
$48.61
0.6%Hi! I read Ibotta, Inc.βs latest annual report (fiscal 2025). Here is what stands out:
Good So-so Weak
Are sales growing?
β6.8%
No. Sales fell 6.8% last year.
Does it make a profit?
1.0%
A little. It keeps 1.0% of every sale as profit.
Does profit turn into cash?
21.9%
Yes. 21.9% of sales ends up as free cash.
Is debt under control?
Net cash
Yes. It has more cash than debt.
How healthy are the accounts?
4 / 9
Mixed. It passes 4 of 9 health tests.
How is the share priced?
β
No P/E: it made no profit over the last four quarters.
Rules of thumb on reported numbers. A starting point, not a recommendation.
Is it selling more, and how much does it keep?
KIRA Β· Ibotta, Inc. had $342M of revenue in fiscal 2025, down 6.8% on the year before. Its operating margin was β0.2%, down 7.8Β pts: of every 100 in sales, about β0 is left after running the business.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
KIRA Β· Ibotta, Inc. made $3.6M of net profit in fiscal 2025.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Net income
Net income
Diluted EPS
Diluted EPS
How much cash comes in, and where does it go?
KIRA Β· Free cash flow was $75.0M in fiscal 2025, 21.9% of revenue.
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Free cash flow
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
KIRA Β· Ibotta, Inc. returned $233M to shareholders in fiscal 2025, 311% of free cash flow. The diluted share count rose 12.1%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
KIRA Β· In the last 12 months, insiders sold $41.9M of shares on the open market and bought none.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. βPlanβ marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$0.0M
0 insiders
Sold, 12 months
$41.9M
5 insiders
Of sales under plans
47%
$19.9M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 7,179 | $49.97 | $0.4M | Form 4 |
| Oct 22, 2026 | Marisa DaspitChief People Officer | Sold plan | 499 | $50.15 | $0.0M | Form 4 |
| Oct 21, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 17,839 | $49.92 | $0.9M | Form 4 |
| Oct 21, 2026 | Marisa DaspitChief People Officer | Sold plan | 247 | $50.00 | $0.0M | Form 4 |
| Oct 21, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 49,856 | $49.42 | $2.5M | Form 4 |
| Oct 20, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 27,499 | $47.87 | $1.3M | Form 4 |
| Oct 19, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 27,258 | $47.29 | $1.3M | Form 4 |
| Oct 6, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 5,030 | $41.57 | $0.2M | Form 4 |
| Oct 5, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 10,112 | $41.36 | $0.4M | Form 4 |
| Oct 1, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 7,756 | $39.89 | $0.3M | Form 4 |
| Sep 22, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 1,724 | $41.31 | $0.1M | Form 4 |
| Sep 21, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 13,418 | $41.34 | $0.6M | Form 4 |
| Sep 10, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 40,200 | $40.04 | $1.6M | Form 4 |
| Sep 9, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 5,103 | $37.74 | $0.2M | Form 4 |
| Sep 8, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 34,000 | $37.70 | $1.3M | Form 4 |
| Sep 2, 2026 | Marisa DaspitChief People Officer | Sold plan | 2,956 | $37.46 | $0.1M | Form 4 |
| Sep 1, 2026 | Marisa DaspitChief People Officer | Sold plan | 1,712 | $37.01 | $0.1M | Form 4 |
| Sep 1, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 11,880 | $36.97 | $0.4M | Form 4 |
| Aug 18, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 877 | $36.60 | $0.0M | Form 4 |
| Aug 17, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 34,739 | $35.92 | $1.2M | Form 4 |
| Aug 13, 2026 | Thomas D LehrmanDirector | Sold | 30,273 | $37.33 | $1.1M | Form 4 |
| Aug 12, 2026 | Thomas D LehrmanDirector | Sold | 12,846 | $36.12 | $0.5M | Form 4 |
| Aug 11, 2026 | Thomas D LehrmanDirector | Sold | 29,561 | $36.05 | $1.1M | Form 4 |
| Aug 7, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 800 | $39.90 | $0.0M | Form 4 |
| Aug 4, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 79,888 | $36.14 | $2.9M | Form 4 |
| Aug 3, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 15,142 | $24.43 | $0.4M | Form 4 |
| Aug 3, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 11,754 | $24.46 | $0.3M | Form 4 |
| Jul 21, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 1,050 | $31.83 | $0.0M | Form 4 |
| Jul 20, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 14,092 | $31.82 | $0.4M | Form 4 |
| Jul 6, 2026 | Clark Jermoluk Founders Fund I LLC10% owner | Sold | 500,000 | $30.15 | $15.1M | Form 4 |
| Jul 6, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 9,364 | $33.09 | $0.3M | Form 4 |
| Jul 2, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 8,249 | $35.32 | $0.3M | Form 4 |
| Jul 1, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 5,940 | $35.14 | $0.2M | Form 4 |
| Jul 1, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 19,982 | $35.16 | $0.7M | Form 4 |
| Jun 23, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 3,955 | $30.31 | $0.1M | Form 4 |
| Jun 22, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 11,187 | $30.56 | $0.3M | Form 4 |
| Jun 9, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 4,748 | $31.96 | $0.2M | Form 4 |
| Jun 8, 2026 | Bryan LeachCEO and President, Director, 10% owner | Sold plan | 10,406 | $32.12 | $0.3M | Form 4 |
| Jun 4, 2026 | Luke Roy SwansonChief Technology Officer | Sold plan | 11,880 | $32.98 | $0.4M | Form 4 |
| May 18, 2026 | Thomas D LehrmanDirector | Sold | 19,788 | $32.11 | $0.6M | Form 4 |
| May 15, 2026 | Thomas D LehrmanDirector | Sold | 56,119 | $30.79 | $1.7M | Form 4 |
| May 13, 2026 | Thomas D LehrmanDirector | Sold | 32,383 | $32.37 | $1.0M | Form 4 |
| May 12, 2026 | Thomas D LehrmanDirector | Sold | 15,854 | $33.12 | $0.5M | Form 4 |
| May 11, 2026 | Thomas D LehrmanDirector | Sold | 10,000 | $33.52 | $0.3M | Form 4 |
| Mar 5, 2026 | Marisa DaspitChief People Officer | Sold plan | 2,956 | $24.06 | $0.1M | Form 4 |
| Dec 5, 2025 | Marisa DaspitChief People Officer | Sold plan | 10 | $23.54 | $0.0M | Form 4 |
| Apr 25, 2024 | Clark Jermoluk Founders Fund I LLC10% owner | Sold | 11,363 | $88.00 | $1.0M | Form 4 |
Can it carry its debts, and how well does it use its money?
KIRA Β· Ibotta, Inc. has $187M more cash than debt.
Cash, debt and the ratios that show how comfortably Ibotta, Inc. can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Cash vs debt (incl. leases)
| Fiscal year end | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Cash and short-term investments | $17.8M | $62.6M | $349M | $187M |
| Debt incl. finance leases | β | $64.4M | $0.0M | $0.0M |
| Net debt / EBITDA | β | 0.0x | β9.7x | β25.0x |
| Debt / equity | β | 2.3x | 0.0x | 0.0x |
| Interest coverage | β6.5x | 6.4x | 7.8x | β1.7x |
| Current ratio | β | 1.5x | 2.8x | 2.0x |
| Quick ratio | β | 1.5x | 2.8x | 2.0x |
| Total assets | β | $320M | $678M | $526M |
| Total liabilities | β | $292M | $221M | $238M |
| Shareholders' equity | β$34.8M | $27.9M | $457M | $288M |
| Net debt (β = net cash) | β | $1.9M | β$349M | β$187M |
KIRA Β· Its return on capital was β0.5%: every 100 invested in the business earned about β1 in a year.
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
Return on capital, equity and assets (annual)
KIRA Β· Ibotta, Inc. passes 4 of 9 financial health tests (Piotroski F-score).
Nine pass/fail tests of profitability, funding and efficiency. 8β9 is strong, 0β2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Net income is positive | β | β | β | β |
| Cash from operations is positive | β | β | β | β |
| Return on assets rose | β | β | β | β |
| Cash from operations exceeds net income | β | β | β | β |
| Debt fell relative to assets | β | β | β | β |
| Current ratio rose | β | β | β | β |
| Share count didn't rise | β | β | β | β |
| Gross margin rose | β | β | β | β |
| Revenue rose relative to assets | β | β | β | β |
| F-score | β / 3 | β / 5 | 7 / 9 | 4 / 9 |
| Accruals ratio | β | 4.8% | β9.5% | β15.2% |
| Altman Z'' | β | 1.20 | 5.42 | 2.91 |
Every number, year by year.
Amounts in USD. Hover a ratioβs name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Income statement | ||||
| Revenue | $211M | $320M | $367M | $342M |
| Gross profit | $165M | $276M | $317M | $271M |
| Research and development | $42.6M | $50.0M | $63.3M | $61.1M |
| Operating income | β$40.3M | $56.0M | $27.9M | β$0.8M |
| Interest expense | $6.2M | $8.8M | $3.6M | $0.5M |
| Pretax income | β$54.6M | $44.1M | $24.5M | $9.8M |
| Income tax | $0.3M | $5.9M | β$44.2M | $6.3M |
| Net income | β$54.9M | $38.1M | $68.7M | $3.6M |
| Diluted EPS | β$6.33 | $1.42 | $2.56 | $0.12 |
| Diluted shares | 0.01B | 0.03B | 0.03B | 0.03B |
| Cash flow | ||||
| Cash from operations | β$56.5M | $22.7M | $116M | $95.3M |
| Capital expenditure | $0.8M | $0.5M | $0.9M | $20.3M |
| Free cash flow | β$57.3M | $22.2M | $115M | $75.0M |
| Depreciation and amortization | $6.3M | $6.7M | $8.1M | $8.3M |
| Stock-based compensation | $6.5M | $7.0M | $46.9M | $44.1M |
| Share buybacks | $0.0M | $0.0M | $31.3M | $233M |
| Dividends and buybacks | $0.0M | $0.0M | $31.3M | $233M |
| Balance sheet | ||||
| Cash and short-term investments | $17.8M | $62.6M | $349M | $187M |
| Total debt | β | $64.4M | $0.0M | $0.0M |
| Current assets | β | $298M | $582M | $408M |
| Current liabilities | β | $198M | $204M | $208M |
| Property and equipment, net | β | $2.5M | $2.0M | $23.4M |
| Total assets | β | $320M | $678M | $526M |
| Total liabilities | β | $292M | $221M | $238M |
| Preferred stock | β | $0.0M | $0.0M | $0.0M |
| Shareholders' equity | β$34.8M | $27.9M | $457M | $288M |
| Margins | ||||
| Gross margin | 78.1% | 86.3% | 86.4% | 79.2% |
| Operating margin | β19.1% | 17.5% | 7.6% | β0.2% |
| EBITDA margin | β16.1% | 19.6% | 9.8% | 2.2% |
| Net margin | β26.0% | 11.9% | 18.7% | 1.0% |
| FCF margin | β27.2% | 6.9% | 31.3% | 21.9% |
| Returns | ||||
| Return on capital | β | 162.7% | 25.9% | β0.5% |
| Return on capital employed | β | 46.0% | 5.9% | β0.3% |
| Return on equity | β | β | 28.3% | 1.0% |
| Return on assets | β | 11.9% | 13.8% | 0.6% |
| Return on tangible equity | β | 136.5% | 15.0% | 1.2% |
| Growth | ||||
| Revenue growth | β | 51.9% | 14.8% | β6.8% |
| Net income growth | β | β | 80.3% | β94.8% |
| EPS growth | β | β | 80.3% | β95.3% |
| FCF growth | β | β | 419.0% | β34.8% |
| Share count change | β | 210.4% | β0.2% | 12.1% |
| Financial health | ||||
| Net debt / EBITDA | β | 0.0x | β9.7x | β25.0x |
| Debt / equity | β | 2.3x | 0.0x | 0.0x |
| Interest coverage | β6.5x | 6.4x | 7.8x | β1.7x |
| Current ratio | β | 1.5x | 2.8x | 2.0x |
| Quick ratio | β | 1.5x | 2.8x | 2.0x |
| Capital allocation | ||||
| Capex / revenue | 0.4% | 0.2% | 0.2% | 5.9% |
| Stock comp / revenue | 3.1% | 2.2% | 12.8% | 12.9% |
| Payouts / FCF | β | 0.0% | 27.2% | 310.7% |
| Quality scores | ||||
| Piotroski F-score | β | β | 7.0 | 4.0 |
| Altman Z'' | β | 1.2 | 5.4 | 2.9 |
| Accruals ratio | β | 4.8% | β9.5% | β15.2% |
Source: SEC EDGAR XBRL filings (CIK 0001538379). Data updated October 24, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only β not investment advice. Check the original filings before relying on any figure.
