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SharkNinja

SN NYSE Household Appliances Financials FY2021–FY2025

SharkNinja designs small household appliances sold under two brands. Shark is best known for vacuums and floor care, and Ninja for kitchen appliances. Its products include vacuums, carpet cleaners, fans, air purifiers, beauty products, blenders, frozen drink makers, espresso machines and outdoor cooking products. It sells through most major retailers and distributors, and also directly to shoppers through its websites and infomercials, in 38 markets.

Download report 3-page PDF: the company, its results and charts with peers.

Last close · Oct 23, 2026

$196.38

1.4%

What SharkNinja does

SN · Household Appliances

From its latest annual report

SharkNinja designs small household appliances sold under two brands. Shark is best known for vacuums and floor care, and Ninja for kitchen appliances. Its products include vacuums, carpet cleaners, fans, air purifiers, beauty products, blenders, frozen drink makers, espresso machines and outdoor cooking products. It sells through most major retailers and distributors, and also directly to shoppers through its websites and infomercials, in 38 markets.

Net sales grew by $870.5 million, or 15.7%, in 2025. Cleaning appliances brought in $2,205.8 million, cooking and beverage appliances $1,816.3 million, food preparation appliances $1,550.7 million, and beauty and home environment products $826.3 million. The US made up 62.5% of sales. The company reports one segment. Shark competes with Dyson, Hoover and Bissell; Ninja with Vitamix, De'Longhi, Breville, Hamilton Beach, Cuisinart and others. SharkNinja says most of its rivals sell at lower prices, with exceptions such as Dyson and Vitamix.

SharkNinja doesn't make its own products. Outside suppliers, mostly in China, manufacture them, while its own engineers and designers in the US, the UK and China develop them. It had about 4,143 employees in about 13 countries at the end of 2025.

Filing details

Legal name
SHARKNINJA, INC.
Fiscal year ends
December 31, 2025
Latest annual report
10-K · Mar 2, 2026
Accession · CIK
0001957132-26-000015 · 0001957132
Biggest risks, in its own words

KIRA’s summary AI analyst

Hi! I read SharkNinja’s latest annual report (fiscal 2025). Here is what stands out:

6 strengths

1.Sales and profit

See section →
  • SharkNinja had $6.4B of revenue in fiscal 2025, up 15.8% on the year before.
  • Its operating margin was 14.4%, up 2.7 pts: of every 100 in sales, about 14 is left after running the business.
  • SharkNinja made $701M of net profit in fiscal 2025. From fiscal 2021 to 2025, diluted EPS grew 20.0% a year.

2.Cash and shareholders

See section →
  • Free cash flow was $488M in fiscal 2025, 7.6% of revenue.
  • SharkNinja returned $0.0M to shareholders in fiscal 2025, 0% of free cash flow. The diluted share count rose 0.7%.
  • In the last 12 months, insiders sold $577M of shares on the open market and bought none.

3.Financial health

See section →
  • SharkNinja has $41.2M more cash than debt.
  • Its return on capital was 28.8%: every 100 invested in the business earned about 29 in a year.
  • SharkNinja passes 6 of 9 financial health tests (Piotroski F-score).

Biggest risks, in its own words

  • Failing to keep its brands strong and keep up demand for its products.
  • Failing to keep launching new products that people want to buy.
  • Its reliance on outside suppliers, many of them in China, and on getting products shipped on time.
  • Tariffs and trade policy changes that make products made abroad harder or costlier to get.
  • Its reliance on large retailers and distributors to sell its products.

SharkNinja in 30 seconds

Good So-so Weak

Good

Are sales growing?

+15.8%

Yes. Sales grew 15.8% last year.

Good

Does it make a profit?

11.0%

Yes. It keeps 11.0% of every sale as profit.

So-so

Does profit turn into cash?

7.6%

Partly. 7.6% of sales ends up as free cash.

Good

Is debt under control?

Net cash

Yes. It has more cash than debt.

So-so

How healthy are the accounts?

6 / 9

Mixed. It passes 6 of 9 health tests.

Rules of thumb on reported numbers. A starting point, not a recommendation.

Key numbers, fiscal 2025

Market cap Last close times the latest diluted share count, so it is approximate.
$27.8B
Oct 23 close
P/E Last close divided by diluted earnings per share over the last four quarters.
—

Revenue

Total sales reported in the income statement.

KIRA · SharkNinja had $6.4B of revenue in fiscal 2025, up 15.8% on the year before.

See the full section →

Operating margin

Operating income as a share of revenue.

KIRA · Its operating margin was 14.4%, up 2.7 pts: of every 100 in sales, about 14 is left after running the business.

See the full section →

Net income

Profit after all expenses, interest and tax.

KIRA · SharkNinja made $701M of net profit in fiscal 2025. From fiscal 2021 to 2025, diluted EPS grew 20.0% a year.

See the full section →

Free cash flow

Cash from operations minus capital spending.

KIRA · Free cash flow was $488M in fiscal 2025, 7.6% of revenue.

See the full section →

Return on capital

After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.

KIRA · Its return on capital was 28.8%: every 100 invested in the business earned about 29 in a year.

See the full section →

Sales and profit

Is it selling more, and how much does it keep?

Results dates

In plain words: Every quarter, companies publish how much they sold and earned. These are the days SharkNinja did it, and the next one. Share prices often move a lot on those days.

Next results

November 4, 2026

Wednesday · in 9 days

Time
Before the market opens
Covers
Period ended Sep 30, 2026
Expected EPS
$1.78
Source
Earnings calendar
See who else reports that week →
Date Results for Time Source
Aug 5, 2026 Period ended Jun 30, 2026 Before the market opens 8-K ↗
May 6, 2026 Period ended Mar 31, 2026 Before the market opens 8-K ↗
Feb 11, 2026 Period ended Dec 31, 2025 Before the market opens 8-K ↗
Mar 31, 2025 Period ended Dec 31, 2024 After the market closes 20-F ↗
Mar 1, 2024 Period ended Dec 31, 2023 After the market closes 20-F ↗

From SEC filings: the results press release (8-K) or, without one, the quarterly or annual report.

Revenue and margins

KIRA · SharkNinja had $6.4B of revenue in fiscal 2025, up 15.8% on the year before. Its operating margin was 14.4%, up 2.7 pts: of every 100 in sales, about 14 is left after running the business.

In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).

Revenue

Margins, % of revenue

Gross Operating Net FCF

Net income and earnings per share

KIRA · SharkNinja made $701M of net profit in fiscal 2025. From fiscal 2021 to 2025, diluted EPS grew 20.0% a year.

Loss periods are shown in red.

In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.

Net income

Diluted EPS

Cash and shareholders

How much cash comes in, and where does it go?

Cash flow

KIRA · Free cash flow was $488M in fiscal 2025, 7.6% of revenue.

Cash from operations minus capital spending.

In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.

Free cash flow

Cash from operations vs capital spending

Cash from operations Capital spending

Dividends, buybacks and share count

KIRA · SharkNinja returned $0.0M to shareholders in fiscal 2025, 0% of free cash flow. The diluted share count rose 0.7%.

In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).

Dividends and buybacks

Dividends Buybacks

Diluted shares outstanding (annual)

Insider trades

KIRA · In the last 12 months, insiders sold $577M of shares on the open market and bought none.

Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. “Plan” marks trades under a pre-arranged Rule 10b5-1 plan.

In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.

Bought, 12 months

$0.0M

0 insiders

Sold, 12 months

$577M

6 insiders

Of sales under plans

27%

$156M

DateInsiderTradeSharesPriceValueFiling
Aug 26, 2026 Neil B. ShahChief Commercial Officer Sold 50,000 $186.36 $9.3M Form 4
Aug 20, 2026 Peter FeldDirector Sold 5,000 $180.00 $0.9M Form 4
Aug 10, 2026 Neil B. ShahChief Commercial Officer Sold 20,333 $184.69 $3.8M Form 4
Aug 7, 2026 Adam QuigleyChief Financial Officer Sold 1,750 $183.94 $0.3M Form 4
Aug 7, 2026 Neil B. ShahChief Commercial Officer Sold 29,667 $186.76 $5.5M Form 4
Aug 6, 2026 Mark BarrocasChief Executive Officer, Director Sold plan 250,000 $185.00 $46.3M Form 4
Aug 5, 2026 Mark BarrocasChief Executive Officer, Director Sold plan 250,000 $170.00 $42.5M Form 4
Jul 17, 2026 Mark BarrocasChief Executive Officer, Director Sold plan 250,000 $155.01 $38.8M Form 4
Jul 10, 2026 Xuning WangDirector, 10% owner Sold 2,668,200 $150.36 $401M Form 4
Jun 25, 2026 Mark BarrocasChief Executive Officer, Director Sold plan 100,000 $145.00 $14.5M Form 4
Jun 18, 2026 Mark BarrocasChief Executive Officer, Director Sold plan 100,000 $140.00 $14.0M Form 4
Jun 4, 2026 Pedro J. Lopez-BaldrichChief Legal Officer Sold 2,200 $122.60 $0.3M Form 4

Financial health

Can it carry its debts, and how well does it use its money?

Balance sheet

KIRA · SharkNinja has $41.2M more cash than debt.

Cash, debt and the ratios that show how comfortably SharkNinja can carry it.

In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.

Cash vs debt (incl. leases)

Cash Debt
Fiscal year endFY21FY22FY23FY24FY25
Cash and short-term investments $225M$193M$154M$364M$777M
Debt incl. finance leases —$436M$800M$776M$736M
Net debt / EBITDA —0.6x1.4x0.5x−0.0x
Debt / equity —0.2x0.5x0.4x0.3x
Interest coverage 36.5x19.7x7.3x10.0x18.2x
Current ratio —1.8x1.7x1.7x2.0x
Quick ratio —1.2x1.1x1.1x1.5x
Total assets —$3.3B$3.5B$4.4B$5.3B
Total liabilities —$1.5B$2.0B$2.5B$2.7B
Shareholders' equity $1.8B$1.8B$1.5B$1.9B$2.7B
Net debt (− = net cash) —$243M$646M$412M−$41.2M

Returns on capital

KIRA · Its return on capital was 28.8%: every 100 invested in the business earned about 29 in a year.

After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.

In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.

Return on capital, equity and assets (annual)

Return on capital Return on equity Return on assets

Piotroski F-score

KIRA · SharkNinja passes 6 of 9 financial health tests (Piotroski F-score).

Nine pass/fail tests of profitability, funding and efficiency. 8–9 is strong, 0–2 weak.

In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.

TestFY23FY24FY25
Net income is positive ✓ ✓ ✓
Cash from operations is positive ✓ ✓ ✓
Return on assets rose — ✓ ✓
Cash from operations exceeds net income ✓ ✓ ✕
Debt fell relative to assets — ✓ ✓
Current ratio rose ✕ ✓ ✓
Share count didn't rise ✕ ✕ ✕
Gross margin rose ✓ ✓ ✓
Revenue rose relative to assets — ✓ ✕
F-score — / 98 / 96 / 9
Accruals ratio −3.4%−0.2%1.4%
Altman Z'' 3.394.155.44

Price and value

What does the share cost, and how does it compare?

Value SharkNinja yourself

KIRA · At $196.38 a share, the company is worth $27.8B.

Change the assumptions and see what they imply per share. These are models, not forecasts or price targets — the answer depends entirely on what you put in.

In plain words: Move the sliders to try your own guesses about growth. The result is what one share would be worth if those guesses came true. Different guesses give very different answers.

Discounted cash flow

Value per share

—

Adds net cash of $41.2M and divides by 142.1M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.

Earnings multiple

Value per share

—

Reference multiples: today 39.8x · peers 14.1x · sector 17.7x.

Similar companies

KIRA · SharkNinja grew sales faster than 4 of its 4 similar companies.

Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.

In plain words: The same numbers for similar companies, so you can tell whether a figure is high or low for this kind of business.

CompanyMarket capGrowthOp. marginFCF marginROICP/EF-score
SharkNinja SN $27.8B 15.8% 14.4% 7.6% 28.8% — 6
Whirlpool WHR $1.8B −6.5% 5.4% 0.5% 7.2% 9.6x 5 Compare →
Camping World CWH — 4.4% 2.8% — 4.9% — — Compare →
Levi Strauss LEVI $8.3B 4.1% 10.8% 4.9% 22.2% 14.1x 7 Compare →
Victoria's Secret VSXY $7.6B 5.2% 4.1% 4.8% 17.7% 20.2x 6 Compare →

All figures

Every number, year by year.

5 years of figures

Amounts in USD. Hover a ratio’s name for its definition.

In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.

Download CSV
Fiscal yearFY21FY22FY23FY24FY25
Income statement
Revenue $3.7B $3.7B $4.3B $5.5B $6.4B
Gross profit $1.4B $1.4B $1.9B $2.7B $3.1B
Research and development $201M $216M $249M $341M $368M
Operating income $438M $321M $374M $644M $920M
Interest expense $12.0M $16.3M $51.1M $64.7M $50.5M
Pretax income $414M $302M $293M $573M $900M
Income tax $83.2M $69.6M $126M $134M $199M
Net income $331M $232M $167M $439M $701M
Diluted EPS $2.38 $1.67 $1.20 $3.11 $4.94
Diluted shares 0.14B 0.14B 0.14B 0.14B 0.14B
Cash flow
Cash from operations $229M $205M $281M $447M $634M
Capital expenditure $48.0M $80.3M $123M $138M $146M
Free cash flow $181M $125M $158M $309M $488M
Depreciation and amortization $78.2M $86.7M $104M $123M $140M
Stock-based compensation $13.9M $5.5M $47.0M $84.5M $43.9M
Acquisitions $0.0M $0.0M $0.0M $0.0M $0.0M
Share buybacks $0.0M $0.0M $0.0M $0.0M $0.0M
Dividends paid $0.0M $0.0M $150M $0.0M $0.0M
Dividends and buybacks $0.0M $0.0M $150M $0.0M $0.0M
Balance sheet
Cash and short-term investments $225M $193M $154M $364M $777M
Total debt — $436M $800M $776M $736M
Finance lease liabilities $0.0M $0.0M $0.0M $0.0M $0.0M
Current assets — $1.7B $1.9B $2.6B $3.6B
Current liabilities — $969M $1.1B $1.5B $1.8B
Inventory $0.0M $549M $700M $900M $1.0B
Property and equipment, net — $137M $166M $212M $232M
Total assets — $3.3B $3.5B $4.4B $5.3B
Total liabilities — $1.5B $2.0B $2.5B $2.7B
Shareholders' equity $1.8B $1.8B $1.5B $1.9B $2.7B
Margins
Gross margin 38.6% 37.9% 44.9% 48.2% 49.0%
Operating margin 11.8% 8.7% 8.8% 11.7% 14.4%
EBITDA margin 13.9% 11.0% 11.2% 13.9% 16.6%
Net margin 8.9% 6.3% 3.9% 7.9% 11.0%
FCF margin 4.9% 3.4% 3.7% 5.6% 7.6%
Returns
Return on capital — — 10.2% 22.1% 28.8%
Return on capital employed — — 15.9% 24.7% 28.6%
Return on equity — — 10.1% 25.7% 30.4%
Return on assets — — 4.9% 11.1% 14.4%
Growth
Revenue growth — −0.3% 14.4% 30.0% 15.8%
Net income growth — −29.8% −28.1% 162.6% 59.9%
EPS growth — −29.8% −28.1% 159.2% 58.8%
FCF growth — −31.2% 26.6% 95.7% 58.0%
Share count change — 0.0% 0.3% 1.2% 0.7%
Financial health
Net debt / EBITDA — 0.6x 1.4x 0.5x −0.0x
Debt / equity — 0.2x 0.5x 0.4x 0.3x
Interest coverage 36.5x 19.7x 7.3x 10.0x 18.2x
Current ratio — 1.8x 1.7x 1.7x 2.0x
Quick ratio — 1.2x 1.1x 1.1x 1.5x
Capital allocation
Capex / revenue 1.3% 2.2% 2.9% 2.5% 2.3%
Stock comp / revenue 0.4% 0.2% 1.1% 1.5% 0.7%
Payouts / FCF 0.0% 0.0% 95.1% 0.0% 0.0%
Quality scores
Piotroski F-score — — — 8.0 6.0
Altman Z'' — 4.3 3.4 4.2 5.4
Accruals ratio — — −3.4% −0.2% 1.4%

Source: SEC EDGAR XBRL filings (CIK 0001957132). Data updated October 23, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only — not investment advice. Check the original filings before relying on any figure.

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