Brunswick vs Mattel
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The short version
- Brunswick is the larger business, with $5.4B of revenue in fiscal 2025 against $5.3B for Mattel.
- Brunswick grew revenue faster (2.4%, against −0.6%).
- Mattel kept more of each dollar of sales as operating profit (10.2% operating margin, against −0.8%).
- Mattel turned more of its sales into free cash flow (9.0% FCF margin, against 7.4%).
- Mattel earned a higher return on the capital invested in it (13.5%, against −0.8%).
| Latest fiscal year | BC · FY25 | MAT · FY25 |
|---|---|---|
| Size | ||
| Market cap | $4.3B | $4.7B |
| Revenue | $5.4B | $5.3B |
| Free cash flow | $396M | $483M |
| Net income | −$137M | $398M |
| Growth | ||
| Revenue growth | 2.4% | −0.6% |
| 5-year growth | 4.3% | 3.1% |
| Share count change | −2.2% | −6.3% |
| Profitability | ||
| Gross margin | 24.8% | 48.7% |
| Operating margin | −0.8% | 10.2% |
| Net margin | −2.6% | 7.4% |
| FCF margin | 7.4% | 9.0% |
| Return on capital | −0.8% | 13.5% |
| Return on equity | −7.8% | 17.7% |
| Balance sheet | ||
| Net debt | $2.1B | $1.1B |
| Net debt / EBITDA | 8.5x | 1.5x |
| Dividends and buybacks | $193M | $600M |
| Valuation & quality | ||
| P/E | — | 12.1x |
| Piotroski F-score | 4 | 5 |
Revenue
FY16
BC $4.5B
MAT $5.5B
FY17
BC $3.8B
MAT $4.9B
FY18
BC $4.1B
MAT $4.5B
FY19
BC $4.1B
MAT $4.5B
FY20
BC $4.3B
MAT $4.6B
FY21
BC $5.8B
MAT $5.5B
FY22
BC $6.8B
MAT $5.4B
FY23
BC $6.4B
MAT $5.4B
FY24
BC $5.2B
MAT $5.4B
FY25
BC $5.4B
MAT $5.3B
BC
MAT
Operating margin
FY16
BC 10.7%
MAT 9.5%
FY17
BC 8.7%
MAT −6.9%
FY18
BC 8.6%
MAT −5.2%
FY19
BC 11.5%
MAT 0.8%
FY20
BC 12.4%
MAT 8.2%
FY21
BC 13.9%
MAT 13.4%
FY22
BC 13.9%
MAT 12.4%
FY23
BC 11.5%
MAT 10.3%
FY24
BC 6.0%
MAT 12.9%
FY25
BC −0.8%
MAT 10.2%
BC
MAT
Free cash flow
FY16
BC $241M
MAT $454M
FY17
BC $222M
MAT −$157M
FY18
BC $157M
MAT −$102M
FY19
BC $202M
MAT $118M
FY20
BC $616M
MAT $226M
FY21
BC $307M
MAT $408M
FY22
BC $198M
MAT $337M
FY23
BC $444M
MAT $784M
FY24
BC $264M
MAT $665M
FY25
BC $396M
MAT $483M
BC
MAT
Return on capital
FY16
BC 27.3%
MAT 10.5%
FY17
BC 11.5%
MAT −7.4%
FY18
BC 14.6%
MAT −5.9%
FY19
BC 10.3%
MAT 1.0%
FY20
BC 21.2%
MAT 8.7%
FY21
BC 24.6%
MAT 23.9%
FY22
BC 20.5%
MAT 14.0%
FY23
BC 12.6%
MAT 8.2%
FY24
BC 5.6%
MAT 17.9%
FY25
BC −0.8%
MAT 13.5%
BC
MAT
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.