Gen Digital vs ServiceNow

Add, change or remove companies; up to four.

The short version

ServiceNow is the larger business, with $13.3B of revenue in fiscal 2025 against $5.0B for Gen Digital, about 2.7 times as much.
Gen Digital grew revenue faster (27.1%, against 20.9%).
Gen Digital kept more of each dollar of sales as operating profit (42.4% operating margin, against 13.7%).
ServiceNow turned more of its sales into free cash flow (34.5% FCF margin, against 30.5%).
ServiceNow earned a higher return on the capital invested in it (20.9%, against 13.7%).
Investors pay more for each dollar of ServiceNow’s earnings: a P/E of 99.4x against 14.5x for Gen Digital.

Latest fiscal year	GEN · FY26	NOW · FY25
Size
Market cap	$15.0B	$164.4B
Revenue	$5.0B	$13.3B
Free cash flow	$1.5B	$4.6B
Net income	$973M	$1.7B
Growth
Revenue growth	27.1%	20.9%
5-year growth	14.4%	24.1%
Share count change	−0.8%	0.4%
Profitability
Gross margin	78.5%	77.5%
Operating margin	42.4%	13.7%
Net margin	19.5%	13.2%
FCF margin	30.5%	34.5%
Return on capital	13.7%	20.9%
Return on equity	39.9%	15.5%
Balance sheet
Net debt	$7.8B	−$4.8B
Net debt / EBITDA	3.0x	−1.9x
Dividends and buybacks	$946M	$1.8B
Valuation & quality
P/E	14.5x	99.4x
Piotroski F-score	7	6

Revenue

FY17

GEN $4.0B

NOW $1.9B

FY18

GEN $2.6B

NOW $2.6B

FY19

GEN $2.5B

NOW $3.5B

FY20

GEN $2.5B

NOW $4.5B

FY21

GEN $2.6B

NOW $5.9B

FY22

GEN $2.8B

NOW $7.2B

FY23

GEN $3.3B

NOW $9.0B

FY24

GEN $3.8B

NOW $11.0B

FY25

GEN $3.9B

NOW $13.3B

FY26

GEN $5.0B

NOW —

FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26

GEN NOW

Operating margin

FY17

GEN −2.5%

NOW −3.3%

FY18

GEN −6.0%

NOW −1.6%

FY19

GEN 6.4%

NOW 1.2%

FY20

GEN 14.3%

NOW 4.4%

FY21

GEN 35.1%

NOW 4.4%

FY22

GEN 35.9%

NOW 4.9%

FY23

GEN 36.4%

NOW 8.5%

FY24

GEN 29.2%

NOW 12.4%

FY25

GEN 40.9%

NOW 13.7%

FY26

GEN 42.4%

NOW —

FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26

GEN NOW

Free cash flow

FY17

GEN −$279M

NOW $492M

FY18

GEN $808M

NOW $587M

FY19

GEN $1.3B

NOW $971M

FY20

GEN −$950M

NOW $1.4B

FY21

GEN $700M

NOW $1.8B

FY22

GEN $968M

NOW $2.2B

FY23

GEN $751M

NOW $2.7B

FY24

GEN $2.0B

NOW $3.4B

FY25

GEN $1.2B

NOW $4.6B

FY26

GEN $1.5B

NOW —

FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26

GEN NOW

Return on capital

FY17

GEN −2.2%

NOW —

FY18

GEN −2.0%

NOW —

FY19

GEN 1.6%

NOW 6.0%

FY20

GEN 5.0%

NOW 12.6%

FY21

GEN 34.7%

NOW 14.2%

FY22

GEN 41.7%

NOW 13.8%

FY23

GEN 18.7%

NOW 23.5%

FY24

GEN 10.5%

NOW 23.4%

FY25

GEN 10.4%

NOW 20.9%

FY26

GEN 13.7%

NOW —

FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26

GEN NOW

Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.