Planet Fitness vs United Parks & Resorts
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KIRA’s take AI analyst
I put Planet Fitness and United Parks & Resorts side by side, using each one’s latest annual report. Here is what stands out:
- United Parks & Resorts is the larger business, with $1.7B of revenue in fiscal 2025 against $1.3B for Planet Fitness.
- Planet Fitness grew revenue faster (12.1%, against −3.6%).
- Planet Fitness kept more of each dollar of sales as operating profit (29.8% operating margin, against 22.0%).
- Planet Fitness turned more of its sales into free cash flow (19.2% FCF margin, against 9.8%).
- Planet Fitness earned a higher return on the capital invested in it (18.4%, against 16.1%).
Who comes out ahead
Of the 7 measures where higher (or lower) is clearly better, how many each company leads.
Planet Fitness
PLNT
6/7
Revenue growthOperating marginNet marginFCF marginReturn on capitalNet debt / EBITDA
United Parks & Resorts
PRKS
1/7
5-year growth
Side by side
Best in the row
| Latest fiscal year | PLNT FY25 | PRKS FY25 |
|---|---|---|
| Size | ||
| Market cap | — | $1.4B |
| Revenue | $1.3B | $1.7B |
| Free cash flow | $255M | $163M |
| Net income | $219M | $168M |
| Growth | ||
| Revenue growth | 12.1% | −3.6% |
| 5-year growth | 26.6% | 31.0% |
| Share count change | — | −8.4% |
| Profitability | ||
| Gross margin | 82.6% | — |
| Operating margin | 29.8% | 22.0% |
| Net margin | 16.6% | 10.1% |
| FCF margin | 19.2% | 9.8% |
| Return on capital | 18.4% | 16.1% |
| Return on equity | — | — |
| Balance sheet | ||
| Net debt | $2.0B | $2.1B |
| Net debt / EBITDA | 3.7x | 4.0x |
| Dividends and buybacks | $500M | $160M |
| Valuation & quality | ||
| P/E | — | 11.8x |
| Piotroski F-score | — | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.