PRU NYSE Life & Health Insurance Financials FY2016βFY2025
Prudential Financial had $60.8B of revenue in fiscal 2025, down 13.7% on the year before. Over five years, revenue changed +1.3% a year on average.
Hi! I read Prudential Financialβs latest annual report (fiscal 2025). Here is what stands out:
Good So-so Weak
Are sales growing?
β13.7%
No. Sales fell 13.7% last year.
Does it make a profit?
5.9%
A little. It keeps 5.9% of every sale as profit.
Is debt under control?
Net cash
Yes. It has more cash than debt.
How is the share priced?
10.4x
One share costs 10.4 times its yearly profit per share. Typical for its sector: 13.7x.
Rules of thumb on reported numbers. A starting point, not a recommendation.
About these figures. Prudential's cash flow statement doesn't show its spending on property and equipment as a line of its own, so capital spending and free cash flow are left blank.
Is it selling more, and how much does it keep?
In plain words: Every quarter, companies publish how much they sold and earned. These are the days Prudential Financial did it, and the next one. Share prices often move a lot on those days.
Next results
November 3, 2026
Tuesday Β· in 9 days
| Date | Results for | Time | Source |
|---|---|---|---|
| Oct 15, 2026 | Period ended Sep 30, 2026 | After the market closes | 8-K β |
| Jul 15, 2026 | Q2 '26 | After the market closes | 8-K β |
| Apr 14, 2026 | Q1 '26 | After the market closes | 8-K β |
| Jan 15, 2026 | Q4 '25 | After the market closes | 8-K β |
| Oct 14, 2025 | Q3 '25 | After the market closes | 8-K β |
| Jul 15, 2025 | Q2 '25 | After the market closes | 8-K β |
| Apr 30, 2025 | Q1 '25 | After the market closes | 8-K β |
| Jan 15, 2025 | Q4 '24 | After the market closes | 8-K β |
From SEC filings: the results press release (8-K) or, without one, the quarterly or annual report.
KIRA Β· Prudential Financial had $60.8B of revenue in fiscal 2025, down 13.7% on the year before. Over five years, revenue changed +1.3% a year on average.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
KIRA Β· Prudential Financial made $3.6B of net profit in fiscal 2025. From fiscal 2016 to 2025, diluted EPS grew 0.3% a year.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Net income
Net income
Diluted EPS
Diluted EPS
How much cash comes in, and where does it go?
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
KIRA Β· Prudential Financial returned $2.9B to shareholders in fiscal 2025. The diluted share count fell 1.6%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
KIRA Β· In the last 12 months, insiders bought $0.2M and sold $9.2M of shares on the open market.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. βPlanβ marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$0.2M
3 insiders
Sold, 12 months
$9.2M
4 insiders
Of sales under plans
0%
$0.0M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Aug 14, 2026 | Ann M KapplerEVP and General Counsel | Sold | 7,652 | $125.01 | $1.0M | Form 4 |
| May 14, 2026 | Ann M KapplerEVP and General Counsel | Sold | 13,580 | $103.25 | $1.4M | Form 4 |
| Feb 17, 2026 | Thomas D StoddardDirector | Bought | 250 | $102.97 | $0.0M | Form 4 |
| Feb 11, 2026 | Joseph J WolkDirector | Bought | 400 | $105.32 | $0.0M | Form 4 |
| Feb 6, 2026 | Jacques ChappuisExecutive Vice President | Bought | 1,000 | $100.97 | $0.1M | Form 4 |
| Dec 11, 2025 | Caroline FeeneyExecutive Vice President | Sold | 6,555 | $116.28 | $0.8M | Form 4 |
| Dec 2, 2025 | Timothy L SchmidtSenior Vice President | Sold | 8,000 | $107.69 | $0.9M | Form 4 |
| Nov 10, 2025 | Charles F LowreyChairman of the Board, Director | Sold | 48,164 | $107.39 | $5.2M | Form 4 |
Can it carry its debts, and how well does it use its money?
KIRA Β· Prudential Financial has $856M more cash than debt.
Cash, debt and the ratios that show how comfortably Prudential Financial can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Cash vs debt (incl. leases)
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $19.5B | $21.8B | $19.4B | $18.5B | $19.7B |
| Debt incl. finance leases | $18.6B | $19.9B | $18.9B | $19.2B | $18.9B |
| Net debt / EBITDA | β0.1x | β | β | 0.1x | β0.1x |
| Debt / equity | 0.3x | β | β | β | β |
| Interest coverage | 8.3x | β0.2x | 2.7x | 2.6x | 3.4x |
| Total assets | $937.6B | $689.0B | $721.2B | $735.6B | $773.7B |
| Total liabilities | $875.0B | $657.1B | $691.3B | $705.5B | $738.2B |
| Shareholders' equity | $61.9B | $30.6B | $27.8B | $27.9B | $32.4B |
| Net debt (β = net cash) | β$901M | β$1.9B | β$537M | $690M | β$856M |
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
Return on capital, equity and assets (annual)
Nine pass/fail tests of profitability, funding and efficiency. 8β9 is strong, 0β2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | β | β | β |
| Cash from operations is positive | β | β | β |
| Return on assets rose | β | β | β |
| Cash from operations exceeds net income | β | β | β |
| Debt fell relative to assets | β | β | β |
| Current ratio rose | β | β | β |
| Share count didn't rise | β | β | β |
| Gross margin rose | β | β | β |
| Revenue rose relative to assets | β | β | β |
| F-score | β / 9 | β / 9 | β / 9 |
| Accruals ratio | β0.6% | β0.8% | β0.4% |
| Altman Z'' | β | β | β |
What does the share cost, and how does it compare?
KIRA Β· At $114.99 a share, the company is worth $40.0B: 10.4 times its earnings of the last four quarters.
Change the assumptions and see what they imply per share. These are models, not forecasts or price targets β the answer depends entirely on what you put in.
In plain words: Move the sliders to try your own guesses about growth. The result is what one share would be worth if those guesses came true. Different guesses give very different answers.
Value per share
β
Adds net cash of $856M and divides by 353.7M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.
Value per share
β
Reference multiples: today 10.4x Β· peers 17.3x Β· sector 13.7x.
KIRA Β· Prudential Financial grew sales faster than 0 of its 4 similar companies. Its P/E is higher than 0 of 4.
Each companyβs latest fiscal year. Fiscal years end in different months, so periods donβt line up exactly.
In plain words: The same numbers for similar companies, so you can tell whether a figure is high or low for this kind of business.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score | |
|---|---|---|---|---|---|---|---|---|
| Prudential Financial PRU | $40.0B | β13.7% | β | β | β | 10.4x | β | |
| MetLife MET | $63.9B | 8.6% | 8.0% | β | β | 18.9x | β | Compare β |
| Aflac AFL | $60.9B | β9.3% | β | β | 13.0% | 13.0x | β | Compare β |
| Principal Financial Group PFG | $23.9B | β3.1% | β | β | β | 15.6x | β | Compare β |
| Unum UNM | $14.4B | 1.5% | β | 4.3% | 7.6% | 21.0x | β | Compare β |
Every number, year by year.
Amounts in USD. Hover a ratioβs name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $58.8B | $59.7B | $63.0B | $64.8B | $57.0B | $71.2B | $56.9B | $54.0B | $70.4B | $60.8B |
| Interest expense | $1.3B | $1.3B | $1.4B | $1.6B | $1.6B | $1.5B | $1.6B | $1.8B | $2.0B | $1.9B |
| Pretax income | $5.7B | $6.5B | $4.8B | $5.1B | β$323M | $10.8B | β$1.9B | $3.1B | $3.2B | $4.7B |
| Income tax | $1.3B | β$1.4B | $822M | $947M | β$81.0M | $2.0B | β$279M | $613M | $507M | $1.1B |
| Net income | $4.4B | $7.9B | $4.1B | $4.2B | β$374M | $8.9B | β$1.6B | $2.5B | $2.7B | $3.6B |
| Diluted EPS | $9.71 | $17.86 | $9.50 | $10.11 | β$1.00 | $22.40 | β$4.49 | $6.74 | $7.50 | $9.99 |
| Diluted shares | 0.45B | 0.44B | 0.43B | 0.41B | 0.40B | 0.39B | 0.37B | 0.36B | 0.36B | 0.35B |
| Cash flow | ||||||||||
| Cash from operations | $14.9B | $13.5B | $21.7B | $19.6B | $8.4B | $9.8B | $5.2B | $6.5B | $8.5B | $6.3B |
| Depreciation and amortization | $318M | $222M | $161M | $460M | $457M | $206M | $117M | β | $383M | $128M |
| Stock-based compensation | $202M | $263M | $155M | $231M | $226M | $268M | $208M | $254M | $314M | $257M |
| Acquisitions | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $2.0B | $1.3B | $1.5B | $2.5B | $500M | $2.5B | $1.5B | $1.0B | $1.0B | $1.0B |
| Dividends paid | $1.3B | $1.3B | $1.5B | $1.6B | $1.8B | $1.8B | $1.8B | $1.8B | $1.9B | $1.9B |
| Dividends and buybacks | $3.3B | $2.5B | $3.0B | $4.1B | $2.3B | $4.3B | $3.3B | $2.9B | $2.9B | $2.9B |
| Balance sheet | ||||||||||
| Cash and short-term investments | $21.6B | $21.3B | $21.8B | $21.8B | $21.5B | $19.5B | $21.8B | $19.4B | $18.5B | $19.7B |
| Total debt | $18.0B | $17.2B | $17.4B | $18.6B | $19.7B | $18.6B | $19.9B | $18.9B | $19.2B | $18.9B |
| Finance lease liabilities | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Inventory | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Total assets | $784.0B | $832.1B | $815.1B | $896.6B | $940.7B | $937.6B | $689.0B | $721.2B | $735.6B | $773.7B |
| Total liabilities | $737.9B | $777.6B | $766.0B | $832.8B | $872.5B | $875.0B | $657.1B | $691.3B | $705.5B | $738.2B |
| Shareholders' equity | $45.9B | $54.2B | $48.6B | $63.1B | $67.4B | $61.9B | $30.6B | $27.8B | $27.9B | $32.4B |
| Margins | ||||||||||
| EBITDA margin | 12.5% | 13.5% | 10.2% | 11.0% | 3.0% | 17.6% | β0.3% | β | 8.0% | 11.0% |
| Net margin | 7.4% | 13.2% | 6.5% | 6.5% | β0.7% | 12.5% | β2.9% | 4.6% | 3.9% | 5.9% |
| Returns | ||||||||||
| Return on equity | 10.0% | 15.7% | 7.9% | 7.5% | β0.6% | 13.7% | β3.6% | β | β | β |
| Return on assets | 0.6% | 1.0% | 0.5% | 0.5% | β0.0% | 0.9% | β0.2% | 0.4% | 0.4% | 0.5% |
| Growth | ||||||||||
| Revenue growth | 2.9% | 1.6% | 5.5% | 2.9% | β12.0% | 24.9% | β20.2% | β5.1% | 30.4% | β13.7% |
| Net income growth | β22.6% | 80.0% | β48.2% | 2.8% | β108.9% | β | β118.6% | β | 9.6% | 31.1% |
| EPS growth | β20.2% | 83.9% | β46.8% | 6.4% | β109.9% | β | β120.0% | β | 11.3% | 33.2% |
| Share count change | β3.0% | β2.4% | β2.3% | β3.6% | β3.7% | β1.4% | β4.6% | β2.1% | β1.5% | β1.6% |
| Financial health | ||||||||||
| Net debt / EBITDA | β0.5x | β0.5x | β0.7x | β0.4x | β1.1x | β0.1x | β | β | 0.1x | β0.1x |
| Debt / equity | 0.4x | 0.3x | 0.4x | 0.3x | 0.3x | 0.3x | β | β | β | β |
| Interest coverage | 5.3x | 5.9x | 4.4x | 4.3x | 0.8x | 8.3x | β0.2x | 2.7x | 2.6x | 3.4x |
| Capital allocation | ||||||||||
| Stock comp / revenue | 0.3% | 0.4% | 0.3% | 0.4% | 0.4% | 0.4% | 0.4% | 0.5% | 0.5% | 0.4% |
| Quality scores | ||||||||||
| Accruals ratio | β1.4% | β0.7% | β2.1% | β1.8% | β1.0% | β0.1% | β0.8% | β0.6% | β0.8% | β0.4% |
Source: SEC EDGAR XBRL filings (CIK 0001137774). Data updated October 9, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only β not investment advice. Check the original filings before relying on any figure.
