Etsy
ETSY NYSE Broadline Retail Financials FY2016–FY2025
Etsy's revenue rose 2.7% to $2.9 billion in fiscal 2025. Its operating margin was 9.2%, down from 13.5% a year earlier. Free cash flow was $678 million, down 8.2%. It paid out $777 million in dividends and buybacks, 115% of free cash flow. The diluted share count fell 5.8%.
What Etsy does
Etsy runs online marketplaces that connect independent sellers with buyers around the world. The Etsy marketplace is for unique, creative and handmade goods. It also owns Depop, a fashion resale marketplace it bought in 2021. Etsy does not hold physical inventory. Sellers list and ship their own goods, and Etsy runs the platforms, search, payments, trust and safety tools, and marketing.
Etsy earns money from fees. Required fees include transaction fees (which include a fee for offsite advertising), payments processing fees and listing fees. It also sells optional services such as on-site advertising and shipping labels. Total sales across its marketplaces, which it calls Gross Merchandise Sales, were $11,916.9 million in 2025. The Etsy marketplace was 87.8% of that total. Etsy also relies on Google Cloud for much of the computing for the Etsy marketplace.
In February 2026 Etsy agreed to sell Depop to eBay for $1.2 billion in cash, with the sale expected to close in the second quarter of 2026. It sold its musical instrument marketplace, Reverb, in June 2025. Kruti Patel Goyal became chief executive on January 1, 2026, replacing Josh Silverman, who is staying on as executive chair through the end of 2026.
- Legal name
- ETSY, INC
- Fiscal year ends
- December 31, 2025
- Latest annual report
- 10-K · Feb 19, 2026
- Accession · CIK
- 0001370637-26-000019
0001370637
Revenue and margins
Etsy had $2.9B of revenue in fiscal 2025, up 2.7% on the year before.
Net income and earnings per share
Loss periods are shown in red.
Returns on capital
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
Cash flow
Free cash flow was $678M in fiscal 2025, 23.5% of revenue. Cash from operations minus capital spending.
Dividends, buybacks and share count
Etsy returned $777M to shareholders in fiscal 2025, 115% of free cash flow. The diluted share count fell 5.8%.
Value Etsy yourself
Change the assumptions and see what they imply per share. These are models, not forecasts or price targets — the answer depends entirely on what you put in.
Discounted cash flow
Value per share
—
Adds net cash of −$1.5B and divides by 124.1M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.
Earnings multiple
Value per share
—
Reference multiples: today 48.6x · peers 15.2x · sector 17.7x.
Balance sheet
Cash, debt and the ratios that show how comfortably Etsy can carry it.
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $985M | $1.2B | $1.2B | $1.0B | $1.6B |
| Debt incl. finance leases | $2.4B | $2.4B | $2.4B | $2.4B | $3.1B |
| Net debt / EBITDA | 2.6x | — | 3.3x | 2.8x | 4.0x |
| Debt / equity | 3.8x | — | — | — | — |
| Interest coverage | 47.1x | −46.5x | 19.9x | 27.5x | 14.4x |
| Current ratio | 2.2x | 2.4x | 2.2x | 2.0x | 1.4x |
| Quick ratio | 2.2x | 2.4x | 2.2x | 2.0x | 1.4x |
| Total assets | $3.8B | $2.6B | $2.7B | $2.4B | $2.8B |
| Total liabilities | $3.2B | $3.2B | $3.2B | $3.2B | $3.9B |
| Shareholders' equity | $629M | −$547M | −$544M | −$759M | −$1.1B |
| Net debt (− = net cash) | $1.4B | $1.2B | $1.2B | $1.3B | $1.5B |
Insider trades
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. “Plan” marks trades under a pre-arranged Rule 10b5-1 plan.
Bought, 12 months
$0.0M
0 insiders
Sold, 12 months
$4.7M
7 insiders
Of sales under plans
92%
$4.3M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 15, 2026 | Josh SilvermanDirector | Sold plan | 417 | $84.47 | $0.0M | Form 4 |
| Oct 15, 2026 | Melissa ReiffDirector | Sold plan | 942 | $90.00 | $0.1M | Form 4 |
| Oct 15, 2026 | Merilee BuckleyChief Accounting Officer | Sold plan | 5,076 | $90.00 | $0.5M | Form 4 |
| Oct 13, 2026 | Josh SilvermanDirector | Sold plan | 714 | $79.00 | $0.1M | Form 4 |
| Sep 3, 2026 | Josh SilvermanDirector | Sold plan | 1,671 | $84.00 | $0.1M | Form 4 |
| Sep 3, 2026 | Richard Edward Colburn IIIChief Product & Tech Officer | Sold plan | 2,913 | $82.11 | $0.2M | Form 4 |
| Sep 1, 2026 | Frederick R WilsonDirector | Sold plan | 20,000 | $81.86 | $1.6M | Form 4 |
| Sep 1, 2026 | Josh SilvermanDirector | Sold plan | 11,696 | $81.85 | $1.0M | Form 4 |
| Aug 26, 2026 | Charles Andrew BallardDirector | Sold | 4,500 | $81.85 | $0.4M | Form 4 |
| Aug 17, 2026 | Marla J BlowDirector | Sold plan | 300 | $79.56 | $0.0M | Form 4 |
| Aug 17, 2026 | Merilee BuckleyChief Accounting Officer | Sold plan | 405 | $79.50 | $0.0M | Form 4 |
| Aug 10, 2026 | Richard Edward Colburn IIIChief Product & Tech Officer | Sold plan | 8,252 | $82.09 | $0.7M | Form 4 |
Piotroski F-score
Nine pass/fail tests of profitability, funding and efficiency. 8–9 is strong, 0–2 weak.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | ✓ | ✓ | ✓ |
| Cash from operations is positive | ✓ | ✓ | ✓ |
| Return on assets rose | ✓ | ✕ | ✕ |
| Cash from operations exceeds net income | ✓ | ✓ | ✓ |
| Debt fell relative to assets | ✕ | ✕ | ✕ |
| Current ratio rose | ✕ | ✕ | ✕ |
| Share count didn't rise | ✕ | ✓ | ✓ |
| Gross margin rose | ✕ | ✓ | ✕ |
| Revenue rose relative to assets | ✓ | ✓ | ✓ |
| F-score | 5 / 9 | 6 / 9 | 5 / 9 |
| Accruals ratio | −15.0% | −17.6% | −20.2% |
| Altman Z'' | 0.98 | 0.20 | −1.05 |
Similar companies
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score | |
|---|---|---|---|---|---|---|---|---|
| Etsy ETSY | $10.4B | 2.7% | 9.2% | 23.5% | 37.2% | 48.6x | 5 | |
| Ollie's Bargain Outlet OLLI | $5.3B | 16.6% | 11.2% | 7.4% | 14.5% | 19.6x | 7 | Compare → |
| eBay EBAY | $55.2B | 8.0% | 20.5% | 12.9% | 26.8% | 25.2x | 5 | Compare → |
| Kohl's KSS | $2.9B | −4.3% | 4.0% | 6.5% | 7.2% | 10.7x | 7 | Compare → |
| Macy's M | $6.6B | −1.7% | 4.6% | 4.7% | 12.9% | 8.8x | 8 | Compare → |
10 years of figures
Amounts in USD. Hover a ratio’s name for its definition.
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $365M | $441M | $604M | $818M | $1.7B | $2.3B | $2.6B | $2.7B | $2.8B | $2.9B |
| Gross profit | $242M | $290M | $413M | $547M | $1.3B | $1.7B | $1.8B | $1.9B | $2.0B | $2.1B |
| Research and development | $55.1M | $74.6M | $97.2M | $122M | $180M | $272M | $412M | $469M | $443M | $450M |
| Operating income | $17.6M | $11.9M | $74.8M | $88.8M | $424M | $466M | −$659M | $280M | $380M | $266M |
| Interest expense | $7.2M | $11.1M | $22.2M | $24.3M | $42.0M | $9.9M | $14.2M | $14.0M | $13.8M | $18.5M |
| Pretax income | −$2.9M | $32.3M | $55.1M | $80.6M | $366M | $472M | −$662M | $293M | $411M | $247M |
| Income tax | $27.0M | −$49.5M | −$22.4M | −$15.2M | $16.5M | −$21.9M | $32.3M | −$14.7M | $108M | $83.7M |
| Net income | −$29.9M | $81.8M | $77.5M | $95.9M | $349M | $494M | −$694M | $308M | $303M | $163M |
| Diluted EPS | −$0.26 | $0.68 | $0.61 | $0.76 | $2.69 | $3.40 | −$5.48 | $2.24 | $2.35 | $1.39 |
| Diluted shares | 0.11B | 0.12B | 0.13B | 0.13B | 0.14B | 0.15B | 0.13B | 0.14B | 0.13B | 0.12B |
| Cash flow | ||||||||||
| Cash from operations | $48.0M | $69.1M | $199M | $207M | $679M | $652M | $684M | $706M | $753M | $693M |
| Capital expenditure | $36.0M | $3.9M | $1.0M | $7.5M | $1.4M | $11.2M | $10.2M | $12.9M | $14.2M | $15.4M |
| Free cash flow | $12.0M | $65.2M | $198M | $199M | $678M | $640M | $673M | $693M | $738M | $678M |
| Depreciation and amortization | $22.5M | $27.2M | $26.7M | $48.0M | $58.2M | $74.3M | $96.7M | $91.3M | $108M | $102M |
| Stock-based compensation | $15.9M | $26.6M | $38.2M | $44.4M | $65.1M | $140M | $231M | $285M | $283M | $245M |
| Acquisitions | $7.9M | $0.0M | $0.0M | $270M | $0.0M | $1.7B | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $10.3M | $135M | $177M | $269M | $303M | $426M | $577M | $724M | $777M |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Dividends and buybacks | $0.0M | $10.3M | $135M | $177M | $269M | $303M | $426M | $577M | $724M | $777M |
| Balance sheet | ||||||||||
| Cash and short-term investments | $282M | $341M | $624M | $817M | $1.7B | $985M | $1.2B | $1.2B | $1.0B | $1.6B |
| Total debt | — | $0.0M | $277M | $785M | $1.1B | $2.3B | $2.3B | $2.3B | $2.3B | $3.0B |
| Finance lease liabilities | $0.0M | $0.0M | $0.0M | $61.9M | $53.5M | $113M | $110M | $106M | $99.6M | $93.5M |
| Current assets | $371M | $439M | $680M | $921M | $1.9B | $1.3B | $1.5B | $1.6B | $1.3B | $2.0B |
| Current liabilities | $84.0M | $103M | $112M | $189M | $455M | $616M | $632M | $711M | $665M | $1.4B |
| Inventory | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Property and equipment, net | $126M | $118M | $120M | $145M | $113M | $275M | $250M | $250M | $237M | $229M |
| Total assets | $581M | $606M | $902M | $1.5B | $2.4B | $3.8B | $2.6B | $2.7B | $2.4B | $2.8B |
| Total liabilities | $236M | $209M | $501M | $1.1B | $1.7B | $3.2B | $3.2B | $3.2B | $3.2B | $3.9B |
| Shareholders' equity | $345M | $397M | $401M | $407M | $742M | $629M | −$547M | −$544M | −$759M | −$1.1B |
| Margins | ||||||||||
| Gross margin | 66.2% | 65.8% | 68.4% | 66.9% | 73.1% | 71.9% | 71.0% | 69.9% | 72.4% | 71.6% |
| Operating margin | 4.8% | 2.7% | 12.4% | 10.9% | 24.6% | 20.0% | −25.7% | 10.2% | 13.5% | 9.2% |
| EBITDA margin | 11.0% | 8.9% | 16.8% | 16.7% | 27.9% | 23.2% | −21.9% | 13.5% | 17.4% | 12.8% |
| Net margin | −8.2% | 18.5% | 12.8% | 11.7% | 20.2% | 21.2% | −27.1% | 11.2% | 10.8% | 5.7% |
| FCF margin | 3.3% | 14.8% | 32.8% | 24.4% | 39.3% | 27.5% | 26.2% | 25.2% | 26.3% | 23.5% |
| Returns | ||||||||||
| Return on capital | — | — | — | 36.3% | 129.5% | 41.9% | −38.5% | 41.0% | 43.7% | 37.2% |
| Return on capital employed | 3.6% | 2.4% | 11.6% | 8.3% | 25.7% | 18.0% | −25.2% | 14.1% | 20.4% | 16.6% |
| Return on equity | −8.9% | 22.1% | 19.4% | 23.8% | 60.8% | 72.0% | — | — | — | — |
| Return on assets | −5.3% | 13.8% | 10.3% | 7.9% | 17.7% | 15.8% | −21.5% | 11.6% | 11.9% | 6.2% |
| Growth | ||||||||||
| Revenue growth | 33.4% | 20.9% | 36.8% | 35.6% | 110.9% | 35.0% | 10.2% | 7.1% | 2.2% | 2.7% |
| Net income growth | — | — | −5.3% | 23.8% | 264.2% | 41.3% | −240.7% | — | −1.4% | −46.3% |
| EPS growth | — | — | −10.3% | 24.6% | 254.0% | 26.4% | −261.2% | — | 4.9% | −40.9% |
| FCF growth | −45.6% | 443.7% | 203.8% | 0.8% | 239.8% | −5.5% | 5.2% | 2.9% | 6.6% | −8.2% |
| Share count change | 24.6% | 7.7% | 3.9% | −1.1% | 8.5% | 7.5% | −13.6% | 10.5% | −6.0% | −5.8% |
| Financial health | ||||||||||
| Net debt / EBITDA | — | −8.7x | −3.4x | 0.2x | −1.2x | 2.6x | — | 3.3x | 2.8x | 4.0x |
| Debt / equity | — | 0.0x | 0.7x | 2.1x | 1.5x | 3.8x | — | — | — | — |
| Interest coverage | 2.4x | 1.1x | 3.4x | 3.7x | 10.1x | 47.1x | −46.5x | 19.9x | 27.5x | 14.4x |
| Current ratio | 4.4x | 4.3x | 6.1x | 4.9x | 4.2x | 2.2x | 2.4x | 2.2x | 2.0x | 1.4x |
| Quick ratio | 4.4x | 4.3x | 6.1x | 4.9x | 4.2x | 2.2x | 2.4x | 2.2x | 2.0x | 1.4x |
| Capital allocation | ||||||||||
| Capex / revenue | 9.9% | 0.9% | 0.2% | 0.9% | 0.1% | 0.5% | 0.4% | 0.5% | 0.5% | 0.5% |
| Stock comp / revenue | 4.4% | 6.0% | 6.3% | 5.4% | 3.8% | 6.0% | 9.0% | 10.4% | 10.1% | 8.5% |
| Payouts / FCF | 0.0% | 15.8% | 68.0% | 88.8% | 39.7% | 47.3% | 63.2% | 83.3% | 98.1% | 114.6% |
| Quality scores | ||||||||||
| Piotroski F-score | — | — | 6.0 | 4.0 | 7.0 | 3.0 | 5.0 | 5.0 | 6.0 | 5.0 |
| Altman Z'' | 4.3 | 5.3 | 5.0 | 3.4 | 5.4 | 2.3 | −1.0 | 1.0 | 0.2 | −1.1 |
| Accruals ratio | −13.7% | 2.1% | −16.1% | −9.1% | −16.7% | −5.1% | −42.6% | −15.0% | −17.6% | −20.2% |
Source: SEC EDGAR XBRL filings (CIK 0001370637). Data updated October 10, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only — not investment advice. Check the original filings before relying on any figure.




