General
MINISO Group Holding Ltd
MNSO NYSE Retail-Variety Stores Financials FY2018–FY2025
MINISO sells affordable lifestyle products with distinctive designs through its MINISO and TOP TOY brands. MINISO’s products cover lifestyle goods, beauty products and toys, while TOP TOY focuses on pop toys such as model figures, 3D building blocks and vinyl plush toys. The company also sells products featuring popular licensed characters, including those from Disney, Sanrio and Universal, as well as its own characters. Its stores serve consumers across a range of ages, with many customers from younger generations.
- Today
- 2.5%
- Previous close
- $10.94
- Market cap
- $3.5B
- P/E
- 20.6x
- Day range
-
$10.96 $11.25
- 52-week range
-
$8.60 $21.38
Last close · Nov 13, 2026
$11.21
−$10.07 (−47.32%) past year
| Line | — | FY25 | Change (y/y) |
|---|---|---|---|
| Revenue | — | $3.0B | — |
| Net income | — | $168M | — |
| Diluted EPS | — | $0.55 | — |
| Operating margin | — | 15.4% | — |
Key numbers
Key numbers, fiscal 2025
Revenue and margins
Revenue and margins
KIRA summarises the numbers
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MINISO Group Holding Ltd had $3.0B of revenue in fiscal 2025.
Over five years, revenue changed +16.8% a year on average.
-
Its operating margin was 15.4%: of every 100 in sales, about 15 is left after running the business.
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Net income
Net income and earnings per share
Loss periods are shown in red.
KIRA summarises the numbers
-
MINISO Group Holding Ltd made $168M of net profit in fiscal 2025.
Net income
Net income
Diluted EPS
Diluted EPS
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Cash flow
Cash flow
Cash from operations minus capital spending.
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Dividends and buybacks
Dividends, buybacks and share count
KIRA summarises the numbers
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MINISO Group Holding Ltd returned $263M to shareholders in fiscal 2025.
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Insider trades
Insider trades
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. “Plan” marks trades under a pre-arranged Rule 10b5-1 plan.
KIRA summarises the numbers
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In the last 12 months, insiders bought $14.1M of shares on the open market and sold none.
Bought, 12 months
$14.1M
3 insiders
Sold, 12 months
$0.0M
0 insiders
Of sales under plans
—
$0.0M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Sep 29, 2026 | Jingjing Eason ZhangVP and Chief Financial Officer | Bought | 150,600 | $2.26 | $0.3M | Form 4 |
| Jun 1, 2026 | Guofu YeChief Executive Officer, Director | Bought | 150,000 | $3.35 | $0.5M | Form 4 |
| Jun 1, 2026 | Yunyun (Alice) YangVice President | Bought | 150,000 | $3.35 | $0.5M | Form 4 |
| May 29, 2026 | Guofu YeChief Executive Officer, Director | Bought | 1,950,000 | $3.28 | $6.4M | Form 4 |
| May 29, 2026 | Yunyun (Alice) YangVice President | Bought | 1,950,000 | $3.28 | $6.4M | Form 4 |
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Balance sheet
Balance sheet
Cash, debt and the ratios that show how comfortably MINISO Group Holding Ltd can carry it.
KIRA summarises the numbers
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MINISO Group Holding Ltd owes $49.9M more than it holds in cash, about 0.1 years of operating profit.
Cash vs debt (incl. leases)
| Fiscal year end | FY20 | FY21 | FY22 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $1.0B | $798M | $893M | $867M | $974M |
| Debt incl. finance leases | $3.2M | $1.0M | $1.0M | $78.3M | $1.0B |
| Net debt / EBITDA | −10.4x | −4.0x | −2.4x | — | 0.1x |
| Debt / equity | 0.0x | 0.0x | 0.0x | 0.1x | 0.7x |
| Interest coverage | 14.1x | 26.4x | 64.2x | — | 7.7x |
| Current ratio | 2.6x | 2.1x | 2.5x | 2.0x | 1.7x |
| Quick ratio | 2.2x | 1.8x | 2.2x | 1.6x | 1.2x |
| Total assets | $1.7B | $1.7B | $1.9B | $2.5B | $4.1B |
| Total liabilities | $628M | $635M | $623M | $1.1B | $2.6B |
| Shareholders' equity | $1.0B | $1.0B | $1.2B | $1.4B | $1.5B |
| Net debt (− = net cash) | −$1.0B | −$797M | −$892M | −$789M | $49.9M |
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Returns on capital
Returns on capital
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
KIRA summarises the numbers
-
Its return on capital was 19.1%: every 100 invested in the business earned about 19 in a year.
Return on capital, equity and assets (annual)
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
F-score
Piotroski F-score
Nine pass/fail tests of profitability, funding and efficiency. 8–9 is strong, 0–2 weak.
| Test | FY19 | FY20 | FY21 | FY22 | FY25 |
|---|---|---|---|---|---|
| F-score | — / 4 | 4 / 8 | 7 / 9 | 6 / 9 | — / 5 |
| Accruals ratio | −18.8% | −28.4% | −7.1% | 0.8% | −5.8% |
| Altman Z'' | 2.09 | 4.69 | 4.21 | 6.29 | 3.29 |
| Net income is positive | ✕ | ✕ | ✓ | ✓ | ✓ |
| Cash from operations is positive | ✓ | ✓ | ✓ | ✓ | ✓ |
| Return on assets rose | — | ✕ | ✓ | ✓ | — |
| Cash from operations exceeds net income | ✓ | ✓ | ✓ | ✕ | ✓ |
| Debt fell relative to assets | — | ✓ | ✓ | ✓ | ✕ |
| Current ratio rose | — | ✓ | ✕ | ✓ | ✕ |
| Share count didn't rise | — | — | ✕ | ✕ | — |
| Gross margin rose | ✓ | ✕ | ✓ | ✓ | — |
| Revenue rose relative to assets | — | ✕ | ✓ | ✕ | — |
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
All figures
7 years of figures
Amounts in USD. Hover a ratio’s name for its definition.
| Fiscal year | FY18 | FY19 | FY20 | FY21 | FY22 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|
| Income statement | |||||||
| Revenue | $1.4B | $1.3B | $1.4B | $1.6B | $1.6B | — | $3.0B |
| Gross profit | $368M | $389M | $367M | $476M | $639M | — | $1.3B |
| Operating income | $149M | $109M | $60.6M | $137M | $320M | — | $460M |
| Interest expense | $3.7M | $4.5M | $4.3M | $5.2M | $5.0M | — | $60.0M |
| Pretax income | $42.3M | $11.5M | −$184M | $140M | $336M | — | $266M |
| Income tax | $41.0M | $30.0M | $32.2M | $41.4M | $79.3M | — | $97.9M |
| Net income | −$42.6M | −$37.3M | −$214M | $98.9M | $254M | — | $168M |
| Net income to common | −$42.6M | −$37.3M | −$214M | $98.9M | $254M | — | $168M |
| Diluted EPS | −$0.19 | −$0.15 | −$0.71 | $0.32 | $0.81 | — | $0.55 |
| Diluted shares | — | — | 0.28B | 0.30B | 0.31B | — | 0.31B |
| Cash flow | |||||||
| Cash from operations | $152M | $118M | $138M | $218M | $240M | — | $359M |
| Depreciation and amortization | $28.1M | $38.2M | $40.0M | $60.4M | $56.2M | — | $168M |
| Stock-based compensation | $17.9M | $51.8M | $42.5M | $12.8M | $9.0M | — | $51.2M |
| Acquisitions | — | — | $1.3M | $106M | −$0.7M | — | $31.4M |
| Share buybacks | — | — | — | $12.7M | $4.7M | — | $74.5M |
| Dividends paid | — | $47.0M | — | $47.4M | $53.3M | — | $189M |
| Dividends and buybacks | — | $47.0M | — | $60.2M | $58.0M | — | $263M |
| Balance sheet | |||||||
| Cash and short-term investments | — | $403M | $1.0B | $798M | $893M | $867M | $974M |
| Total debt | — | $58.9M | $3.2M | $1.0M | $1.0M | $78.3M | $1.0B |
| Current assets | — | $705M | $1.4B | $1.2B | $1.4B | $1.6B | $2.0B |
| Current liabilities | — | $468M | $539M | $565M | $535M | $785M | $1.2B |
| Inventory | — | $197M | $232M | $177M | $200M | $377M | $527M |
| Property and equipment, net | — | $12.4M | $11.8M | $62.6M | $73.6M | $197M | $301M |
| Goodwill | — | $0.0M | $3.0M | $2.9M | $2.9M | $2.9M | $31.9M |
| Intangible assets | — | $9.8M | $9.4M | $6.4M | $3.5M | $1.2M | $13.6M |
| Total assets | — | $825M | $1.7B | $1.7B | $1.9B | $2.5B | $4.1B |
| Total liabilities | — | $871M | $628M | $635M | $623M | $1.1B | $2.6B |
| Shareholders' equity | −$16.6M | −$47.6M | $1.0B | $1.0B | $1.2B | $1.4B | $1.5B |
| Margins | |||||||
| Gross margin | 26.7% | 30.4% | 26.8% | 30.4% | 38.7% | — | 45.0% |
| Operating margin | 10.8% | 8.5% | 4.4% | 8.7% | 19.4% | — | 15.4% |
| EBITDA margin | 12.9% | 11.5% | 7.3% | 12.6% | 22.8% | — | 21.0% |
| Net margin | −3.1% | −2.9% | −15.6% | 6.3% | 15.4% | — | 5.6% |
| Returns | |||||||
| Return on capital | — | — | — | 38.2% | 73.3% | — | 19.1% |
| Return on capital employed | — | 30.5% | 5.4% | 12.2% | 24.3% | — | 16.0% |
| Return on equity | — | — | −43.5% | 9.5% | 22.4% | — | 11.4% |
| Return on assets | — | −4.5% | −17.2% | 5.9% | 14.4% | — | 5.1% |
| Return on tangible equity | — | — | −21.0% | 9.5% | 20.9% | — | 11.4% |
| Growth | |||||||
| Revenue growth | — | −7.3% | 7.3% | 14.0% | 5.6% | — | — |
| Net income growth | — | — | — | — | 157.3% | — | — |
| EPS growth | — | — | — | — | 151.5% | — | — |
| Share count change | — | — | — | 10.2% | 2.8% | — | — |
| Financial health | |||||||
| Net debt / EBITDA | — | −2.3x | −10.4x | −4.0x | −2.4x | — | 0.1x |
| Debt / equity | — | — | 0.0x | 0.0x | 0.0x | 0.1x | 0.7x |
| Interest coverage | 40.3x | 24.5x | 14.1x | 26.4x | 64.2x | — | 7.7x |
| Current ratio | — | 1.5x | 2.6x | 2.1x | 2.5x | 2.0x | 1.7x |
| Quick ratio | — | 1.1x | 2.2x | 1.8x | 2.2x | 1.6x | 1.2x |
| Capital allocation | |||||||
| Stock comp / revenue | 1.3% | 4.1% | 3.1% | 0.8% | 0.5% | — | 1.7% |
| Quality scores | |||||||
| Piotroski F-score | — | — | 4.0 | 7.0 | 6.0 | — | — |
| Altman Z'' | — | 2.1 | 4.7 | 4.2 | 6.3 | — | 3.3 |
| Accruals ratio | — | −18.8% | −28.4% | −7.1% | 0.8% | — | −5.8% |
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
News and filings
Latest SEC filings
The original documents every number on this page comes from.
KIRA analysis
KIRA’s summary AI analyst
Hi! I read MINISO Group Holding Ltd’s latest annual report (fiscal 2025). Here is what stands out:
MINISO Group Holding Ltd in 30 seconds
Good So-so Weak
Does it make a profit?
5.6%
A little. It keeps 5.6% of every sale as profit.
Is debt under control?
0.1x
Yes. It could repay its debt with 0.1 years of operating profit.
How is the share priced?
20.6x
One share costs 20.6 times its yearly profit per share.
Rules of thumb on reported numbers. A starting point, not a recommendation.
Sales and profit
1 3 notes
- MINISO Group Holding Ltd had $3.0B of revenue in fiscal 2025. Over five years, revenue changed +16.8% a year on average.
- Its operating margin was 15.4%: of every 100 in sales, about 15 is left after running the business.
- MINISO Group Holding Ltd made $168M of net profit in fiscal 2025.
Cash and shareholders
2 notes
- MINISO Group Holding Ltd returned $263M to shareholders in fiscal 2025.
- In the last 12 months, insiders bought $14.1M of shares on the open market and sold none.
Financial health
2 2 notes
- MINISO Group Holding Ltd owes $49.9M more than it holds in cash, about 0.1 years of operating profit.
- Its return on capital was 19.1%: every 100 invested in the business earned about 19 in a year.
Source: SEC EDGAR XBRL filings (CIK 0001815846). Data updated November 9, 2026. Quarterly fourth quarters are the full year minus the first nine months. Filed in CNY under IFRS and converted to US$: income and cash-flow lines at each period's average exchange rate, balance-sheet lines at the period-end rate. Per-share figures are per US-listed share (1 ADS = 4 ordinary shares). For information only — not investment advice. Check the original filings before relying on any figure.