HubSpot
HUBS · Application Software
$270.88
1.4%Okta
OKTA · Application Software
$213.05
5.8%The short version
- HubSpot is the larger business, with $3.1B of revenue in fiscal 2025 against $2.9B for Okta.
- HubSpot grew revenue faster (19.2%, against 11.8%).
- Okta kept more of each dollar of sales as operating profit (5.1% operating margin, against 0.2% operating margin).
- Okta turned more of its sales into free cash flow (30.0% FCF margin, against 22.6% FCF margin).
- Investors pay more for each dollar of Okta’s earnings: a P/E of 128.3x against 96.4x for HubSpot.
| Latest fiscal year | HUBS · FY25 | OKTA · FY26 |
|---|---|---|
| Size | ||
| Market cap | $13.7B | $38.1B |
| Revenue | $3.1B | $2.9B |
| Free cash flow | $708M | $875M |
| Net income | $45.9M | $235M |
| Growth | ||
| Revenue growth | 19.2% | 11.8% |
| 5-year growth | 28.8% | 28.4% |
| Share count change | 2.7% | 2.4% |
| Profitability | ||
| Gross margin | 83.8% | 77.4% |
| Operating margin | 0.2% | 5.1% |
| Net margin | 1.5% | 8.1% |
| FCF margin | 22.6% | 30.0% |
| Return on capital | — | — |
| Return on equity | 2.3% | 3.5% |
| Balance sheet | ||
| Net debt | — | — |
| Net debt / EBITDA | — | — |
| Dividends and buybacks | $500M | $73.0M |
| Valuation & quality | ||
| P/E | 96.4x | 128.3x |
| Piotroski F-score | — | 8 |
FY17
HUBS $376M
OKTA $161M
FY18
HUBS $513M
OKTA $257M
FY19
HUBS $675M
OKTA $399M
FY20
HUBS $883M
OKTA $586M
FY21
HUBS $1.3B
OKTA $835M
FY22
HUBS $1.7B
OKTA $1.3B
FY23
HUBS $2.2B
OKTA $1.9B
FY24
HUBS $2.6B
OKTA $2.3B
FY25
HUBS $3.1B
OKTA $2.6B
FY26
HUBS —
OKTA $2.9B
HUBS
OKTA
FY17
HUBS −10.7%
OKTA −46.4%
FY18
HUBS −9.4%
OKTA −43.6%
FY19
HUBS −7.0%
OKTA −30.0%
FY20
HUBS −5.8%
OKTA −31.7%
FY21
HUBS −4.2%
OKTA −24.4%
FY22
HUBS −5.9%
OKTA −59.1%
FY23
HUBS −9.3%
OKTA −43.7%
FY24
HUBS −2.6%
OKTA −22.8%
FY25
HUBS 0.2%
OKTA −2.8%
FY26
HUBS —
OKTA 5.1%
HUBS
OKTA
FY17
HUBS $29.3M
OKTA −$48.4M
FY18
HUBS $62.6M
OKTA −$31.8M
FY19
HUBS $78.6M
OKTA −$4.6M
FY20
HUBS $51.6M
OKTA $40.2M
FY21
HUBS $210M
OKTA $115M
FY22
HUBS $236M
OKTA $91.0M
FY23
HUBS $317M
OKTA $74.0M
FY24
HUBS $561M
OKTA $504M
FY25
HUBS $708M
OKTA $742M
FY26
HUBS —
OKTA $875M
HUBS
OKTA
FY17
HUBS —
OKTA —
FY18
HUBS —
OKTA —
FY19
HUBS —
OKTA —
FY20
HUBS —
OKTA —
FY21
HUBS —
OKTA —
FY22
HUBS —
OKTA −23.5%
FY23
HUBS —
OKTA −12.4%
FY24
HUBS —
OKTA −8.2%
FY25
HUBS —
OKTA −0.9%
FY26
HUBS —
OKTA —
HUBS
OKTA
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Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.