W NYSE Homefurnishing Retail Financials FY2016βFY2025
Wayfair is an online retailer of furniture, dΓ©cor, housewares and home improvement products, selling to households and to businesses. Its site offers 40 million products from about 20 thousand suppliers. It runs several brands: Wayfair, AllModern, Birch Lane, Joss & Main, Perigold (luxury) and Wayfair Professional, plus over one hundred house brands. Only the Wayfair brand sells outside the United States, in Canada, the United Kingdom and Ireland.
Hi! I read Wayfairβs latest annual report (fiscal 2025). Here is what stands out:
Good So-so Weak
Are sales growing?
+5.1%
Yes. Sales grew 5.1% last year.
Does it make a profit?
β2.5%
No. It lost money last year.
Does profit turn into cash?
3.7%
Partly. 3.7% of sales ends up as free cash.
Is debt under control?
5.4x
Heavy. Repaying its debt would take 5.4 years of operating profit.
How healthy are the accounts?
6 / 9
Mixed. It passes 6 of 9 health tests.
Rules of thumb on reported numbers. A starting point, not a recommendation.
Is it selling more, and how much does it keep?
In plain words: Every quarter, companies publish how much they sold and earned. These are the days Wayfair did it, and the next one. Share prices often move a lot on those days.
Next results
November 4, 2026
Wednesday Β· in 9 days
| Date | Results for | Time | Source |
|---|---|---|---|
| Aug 4, 2026 | Q2 '26 | Before the market opens | 8-K β |
| Apr 30, 2026 | Q1 '26 | Before the market opens | 8-K β |
| Feb 19, 2026 | Q4 '25 | Before the market opens | 8-K β |
| Oct 28, 2025 | Q3 '25 | Before the market opens | 8-K β |
| Aug 4, 2025 | Q2 '25 | Before the market opens | 8-K β |
| May 1, 2025 | Q1 '25 | Before the market opens | 8-K β |
| Feb 20, 2025 | Q4 '24 | Before the market opens | 8-K β |
| Nov 1, 2024 | Q3 '24 | Before the market opens | 8-K β |
From SEC filings: the results press release (8-K) or, without one, the quarterly or annual report.
KIRA Β· Wayfair had $12.5B of revenue in fiscal 2025, up 5.1% on the year before. Over five years, revenue changed β2.5% a year on average. Its operating margin was 0.1%, up 4.0Β pts: of every 100 in sales, about 0 is left after running the business.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
KIRA Β· Wayfair lost $313M in fiscal 2025.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Net income
Net income
Diluted EPS
Diluted EPS
How much cash comes in, and where does it go?
KIRA Β· Free cash flow was $464M in fiscal 2025, 3.7% of revenue.
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Free cash flow
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
KIRA Β· Wayfair returned $0.0M to shareholders in fiscal 2025, 0% of free cash flow. The diluted share count rose 4.1%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
KIRA Β· In the last 12 months, insiders sold $238M of shares on the open market and bought none.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. βPlanβ marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$0.0M
0 insiders
Sold, 12 months
$238M
5 insiders
Of sales under plans
100%
$238M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 20, 2026 | Fiona TanChief Technology Officer | Sold plan | 8,000 | $115.00 | $0.9M | Form 4 |
| Oct 15, 2026 | Steven ConineDirector | Sold plan | 117,000 | $111.25 | $13.0M | Form 4 |
| Oct 15, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 117,000 | $111.25 | $13.0M | Form 4 |
| Oct 15, 2026 | Jon BlotnerPres., Commercial & Operations | Sold plan | 546 | $110.00 | $0.1M | Form 4 |
| Oct 12, 2026 | Steven ConineDirector | Sold plan | 69,000 | $105.75 | $7.3M | Form 4 |
| Oct 12, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 69,000 | $105.75 | $7.3M | Form 4 |
| Oct 2, 2026 | Jon BlotnerPres., Commercial & Operations | Sold plan | 6,056 | $104.13 | $0.6M | Form 4 |
| Oct 1, 2026 | Fiona TanChief Technology Officer | Sold plan | 7,000 | $102.18 | $0.7M | Form 4 |
| Sep 14, 2026 | Steven ConineDirector | Sold plan | 69,000 | $103.36 | $7.1M | Form 4 |
| Sep 14, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 69,000 | $103.35 | $7.1M | Form 4 |
| Sep 8, 2026 | Jon BlotnerPres., Commercial & Operations | Sold plan | 6,968 | $100.22 | $0.7M | Form 4 |
| Aug 12, 2026 | Steven ConineDirector | Sold plan | 69,000 | $103.36 | $7.1M | Form 4 |
| Aug 12, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 69,000 | $103.36 | $7.1M | Form 4 |
| Jul 2, 2026 | Jon BlotnerPres., Commercial & Operations | Sold plan | 5,925 | $96.29 | $0.6M | Form 4 |
| Apr 24, 2026 | Steven ConineDirector | Sold plan | 7,139 | $78.55 | $0.6M | Form 4 |
| Apr 24, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 6,137 | $78.62 | $0.5M | Form 4 |
| Apr 23, 2026 | Steven ConineDirector | Sold plan | 112,861 | $77.50 | $8.7M | Form 4 |
| Apr 23, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 113,863 | $77.49 | $8.8M | Form 4 |
| Apr 2, 2026 | Jon BlotnerPres., Commercial & Operations | Sold plan | 4,790 | $72.19 | $0.3M | Form 4 |
| Mar 25, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 10,611 | $78.69 | $0.8M | Form 4 |
| Mar 25, 2026 | Steven ConineDirector | Sold plan | 10,394 | $78.66 | $0.8M | Form 4 |
| Mar 24, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 1,571 | $77.18 | $0.1M | Form 4 |
| Mar 24, 2026 | Steven ConineDirector | Sold plan | 1,687 | $77.14 | $0.1M | Form 4 |
| Mar 23, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 107,818 | $77.19 | $8.3M | Form 4 |
| Mar 23, 2026 | Steven ConineDirector | Sold plan | 107,919 | $77.20 | $8.3M | Form 4 |
| Feb 26, 2026 | Steven ConineCo-Founder, Director | Sold plan | 26,950 | $78.86 | $2.1M | Form 4 |
| Feb 26, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 27,000 | $78.88 | $2.1M | Form 4 |
| Feb 23, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 93,000 | $74.63 | $6.9M | Form 4 |
| Feb 23, 2026 | Steven ConineCo-Founder, Director | Sold plan | 93,050 | $74.63 | $6.9M | Form 4 |
| Jan 23, 2026 | Niraj ShahChief Executive Officer, Director | Sold plan | 150,000 | $108.87 | $16.3M | Form 4 |
| Jan 23, 2026 | Steven ConineCo-Founder, Director | Sold plan | 150,000 | $108.87 | $16.3M | Form 4 |
| Jan 13, 2026 | Fiona TanChief Technology Officer | Sold plan | 9,000 | $119.00 | $1.1M | Form 4 |
| Jan 5, 2026 | Jon BlotnerPres., Commercial & Operations | Sold plan | 4,997 | $105.84 | $0.5M | Form 4 |
| Jan 2, 2026 | Kate GulliverCFO and Chief Admin Officer | Sold plan | 36,497 | $106.50 | $3.9M | Form 4 |
| Dec 26, 2025 | Niraj ShahChief Executive Officer, Director | Sold plan | 30,000 | $102.32 | $3.1M | Form 4 |
| Dec 26, 2025 | Steven ConineCo-Founder, Director | Sold plan | 30,000 | $102.33 | $3.1M | Form 4 |
| Dec 23, 2025 | Steven ConineCo-Founder, Director | Sold plan | 120,000 | $100.28 | $12.0M | Form 4 |
| Dec 23, 2025 | Niraj ShahChief Executive Officer, Director | Sold plan | 120,000 | $100.27 | $12.0M | Form 4 |
| Nov 24, 2025 | Steven ConineCo-Founder, Director | Sold plan | 150,000 | $105.92 | $15.9M | Form 4 |
| Nov 24, 2025 | Niraj ShahChief Executive Officer, Director | Sold plan | 150,000 | $105.91 | $15.9M | Form 4 |
| Nov 10, 2025 | Jon BlotnerPres., Commercial & Operations | Sold plan | 4,061 | $108.15 | $0.4M | Form 4 |
| Nov 10, 2025 | Fiona TanChief Technology Officer | Sold plan | 5,441 | $110.59 | $0.6M | Form 4 |
| Nov 5, 2025 | Fiona TanChief Technology Officer | Sold plan | 6,347 | $100.54 | $0.6M | Form 4 |
| Nov 4, 2025 | Kate GulliverCFO and Chief Admin Officer | Sold plan | 9,612 | $102.20 | $1.0M | Form 4 |
| Oct 28, 2025 | Steven ConineCo-Founder, Director, 10% owner | Sold plan | 30,000 | $105.09 | $3.2M | Form 4 |
| Oct 28, 2025 | Niraj ShahChief Executive Officer, Director, 10% owner | Sold plan | 30,000 | $105.10 | $3.2M | Form 4 |
| Oct 23, 2025 | Steven ConineCo-Founder, Director, 10% owner | Sold plan | 120,000 | $82.17 | $9.9M | Form 4 |
| Oct 23, 2025 | Niraj ShahChief Executive Officer, Director, 10% owner | Sold plan | 120,000 | $82.17 | $9.9M | Form 4 |
| Oct 20, 2025 | Steven ConineCo-Founder, Director, 10% owner | Sold plan | 85,000 | $82.85 | $7.0M | Form 4 |
Can it carry its debts, and how well does it use its money?
KIRA Β· Wayfair owes $1.7B more than it holds in cash, about 5.4 years of operating profit.
Cash, debt and the ratios that show how comfortably Wayfair can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Cash vs debt (incl. leases)
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | $2.4B | $1.3B | $1.4B | $1.4B | $1.5B |
| Debt incl. finance leases | $3.1B | $3.1B | $3.2B | $3.1B | $3.3B |
| Net debt / EBITDA | 2.9x | β | β | β | 5.4x |
| Interest coverage | β3.5x | β51.3x | β12.9x | β5.6x | 0.1x |
| Current ratio | 1.4x | 0.9x | 0.9x | 0.8x | 0.9x |
| Quick ratio | 1.3x | 0.9x | 0.8x | 0.8x | 0.9x |
| Total assets | $4.6B | $3.6B | $3.5B | $3.5B | $3.4B |
| Total liabilities | $6.2B | $6.1B | $6.2B | $6.2B | $6.2B |
| Shareholders' equity | β$1.6B | β$2.6B | β$2.7B | β$2.8B | β$2.8B |
| Net debt (β = net cash) | $653M | $1.9B | $1.9B | $1.7B | $1.7B |
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
Return on capital, equity and assets (annual)
KIRA Β· Wayfair passes 6 of 9 financial health tests (Piotroski F-score).
Nine pass/fail tests of profitability, funding and efficiency. 8β9 is strong, 0β2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | β | β | β |
| Cash from operations is positive | β | β | β |
| Return on assets rose | β | β | β |
| Cash from operations exceeds net income | β | β | β |
| Debt fell relative to assets | β | β | β |
| Current ratio rose | β | β | β |
| Share count didn't rise | β | β | β |
| Gross margin rose | β | β | β |
| Revenue rose relative to assets | β | β | β |
| F-score | 5 / 9 | 5 / 9 | 6 / 9 |
| Accruals ratio | β30.8% | β23.3% | β24.6% |
| Altman Z'' | β6.42 | β6.55 | β5.25 |
What does the share cost, and how does it compare?
KIRA Β· At $113.05 a share, the company is worth $14.9B.
Change the assumptions and see what they imply per share. These are models, not forecasts or price targets β the answer depends entirely on what you put in.
In plain words: Move the sliders to try your own guesses about growth. The result is what one share would be worth if those guesses came true. Different guesses give very different answers.
Value per share
β
Adds net cash of β$1.7B and divides by 128.0M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.
KIRA Β· Wayfair grew sales faster than 1 of its 4 similar companies.
Each companyβs latest fiscal year. Fiscal years end in different months, so periods donβt line up exactly.
In plain words: The same numbers for similar companies, so you can tell whether a figure is high or low for this kind of business.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score | |
|---|---|---|---|---|---|---|---|---|
| Wayfair W | $14.9B | 5.1% | 0.1% | 3.7% | β | β | 6 | |
| Williams-Sonoma WSM | $29.7B | 1.2% | 18.1% | 13.5% | 106.5% | 25.6x | 5 | Compare β |
| RH RH | $2.7B | 8.1% | 11.3% | 7.3% | β | 24.1x | β | Compare β |
| Ulta Beauty ULTA | $27.0B | 9.7% | 12.4% | 8.6% | 55.8% | 22.8x | 6 | Compare β |
| Chewy CHWY | $9.0B | 6.2% | 2.0% | 4.5% | β | 33.2x | 7 | Compare β |
Every number, year by year.
Amounts in USD. Hover a ratioβs name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $3.4B | $4.7B | $6.8B | $9.1B | $14.1B | $13.7B | $12.2B | $12.0B | $11.9B | $12.5B |
| Gross profit | $808M | $1.1B | $1.6B | $2.1B | $4.1B | $3.9B | $3.4B | $3.7B | $3.6B | $3.8B |
| Operating income | β$196M | β$236M | β$473M | β$930M | $360M | β$94.0M | β$1.4B | β$813M | β$461M | $17.0M |
| Interest expense | $0.0M | $0.0M | $1.6M | $8.0M | $17.0M | $27.0M | $27.0M | $63.0M | $83.0M | $165M |
| Pretax income | β$194M | β$244M | β$502M | β$982M | $205M | β$130M | β$1.3B | β$729M | β$482M | β$304M |
| Income tax | $0.6M | $0.5M | $2.0M | $3.0M | $20.0M | $1.0M | $12.0M | $9.0M | $10.0M | $9.0M |
| Net income | β$194M | β$245M | β$504M | β$985M | $185M | β$131M | β$1.3B | β$738M | β$492M | β$313M |
| Diluted EPS | β$2.29 | β$2.81 | β$5.63 | β$10.68 | $1.86 | β$1.26 | β$12.54 | β$6.47 | β$4.01 | β$2.44 |
| Diluted shares | 0.09B | 0.09B | 0.09B | 0.09B | 0.10B | 0.10B | 0.11B | 0.11B | 0.12B | 0.13B |
| Cash flow | ||||||||||
| Cash from operations | $62.8M | $33.6M | $84.9M | β$197M | $1.4B | $410M | β$674M | $349M | $317M | $534M |
| Capital expenditure | $96.7M | $101M | $159M | $272M | $186M | $101M | $186M | $148M | $73.0M | $70.0M |
| Free cash flow | β$33.9M | β$66.8M | β$74.3M | β$469M | $1.2B | $309M | β$860M | $201M | $244M | $464M |
| Depreciation and amortization | $55.6M | $87.0M | $124M | $192M | $286M | $322M | $371M | $417M | $387M | $305M |
| Stock-based compensation | $49.4M | $67.8M | $128M | $227M | $276M | $344M | $513M | $605M | $395M | $335M |
| Acquisitions | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Share buybacks | $0.0M | $0.0M | $0.0M | $0.0M | $380M | $300M | $75.0M | $0.0M | $0.0M | $0.0M |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Dividends and buybacks | $0.0M | $0.0M | $0.0M | $0.0M | $380M | $300M | $75.0M | $0.0M | $0.0M | $0.0M |
| Balance sheet | ||||||||||
| Cash and short-term investments | $349M | $620M | $964M | $987M | $2.6B | $2.4B | $1.3B | $1.4B | $1.4B | $1.5B |
| Total debt | $0.0M | $333M | $739M | $1.5B | $2.7B | $3.1B | $3.1B | $3.2B | $3.1B | $3.3B |
| Finance lease liabilities | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Current assets | $477M | $817M | $1.3B | $1.4B | $3.0B | $3.0B | $1.9B | $1.9B | $1.9B | $2.0B |
| Current liabilities | $557M | $740M | $1.1B | $1.6B | $2.2B | $2.2B | $2.1B | $2.2B | $2.4B | $2.1B |
| Inventory | $18.6M | $28.0M | $46.2M | $61.7M | $52.0M | $69.0M | $90.0M | $75.0M | $76.0M | $71.0M |
| Property and equipment, net | $239M | $361M | $607M | $625M | $684M | $674M | $774M | $748M | $603M | $516M |
| Total assets | $762M | $1.2B | $1.9B | $3.0B | $4.6B | $4.6B | $3.6B | $3.5B | $3.5B | $3.4B |
| Total liabilities | $682M | $1.3B | $2.2B | $3.9B | $5.8B | $6.2B | $6.1B | $6.2B | $6.2B | $6.2B |
| Shareholders' equity | $79.4M | β$48.3M | β$331M | β$944M | β$1.2B | β$1.6B | β$2.6B | β$2.7B | β$2.8B | β$2.8B |
| Margins | ||||||||||
| Gross margin | 23.9% | 23.7% | 23.4% | 23.5% | 29.1% | 28.4% | 28.0% | 30.6% | 30.2% | 30.2% |
| Operating margin | β5.8% | β5.0% | β7.0% | β10.2% | 2.6% | β0.7% | β11.3% | β6.8% | β3.9% | 0.1% |
| EBITDA margin | β4.2% | β3.1% | β5.2% | β8.1% | 4.6% | 1.7% | β8.3% | β3.3% | β0.6% | 2.6% |
| Net margin | β5.8% | β5.2% | β7.4% | β10.8% | 1.3% | β1.0% | β10.9% | β6.2% | β4.2% | β2.5% |
| FCF margin | β1.0% | β1.4% | β1.1% | β5.1% | 8.7% | 2.3% | β7.0% | 1.7% | 2.1% | 3.7% |
| Returns | ||||||||||
| Return on capital employed | β78.2% | β69.4% | β77.3% | β88.9% | 19.2% | β4.0% | β71.7% | β58.1% | β38.7% | 1.4% |
| Return on equity | β120.8% | β | β | β | β | β | β | β | β | β |
| Return on assets | β26.7% | β24.8% | β32.5% | β40.7% | 4.9% | β2.9% | β32.7% | β20.9% | β14.2% | β9.1% |
| Growth | ||||||||||
| Revenue growth | 50.3% | 39.7% | 43.6% | 34.6% | 55.0% | β3.1% | β10.9% | β1.8% | β1.3% | 5.1% |
| Net income growth | β | β | β | β | β | β170.8% | β | β | β | β |
| EPS growth | β | β | β | β | β | β167.7% | β | β | β | β |
| FCF growth | β137.5% | β | β | β | β | β74.9% | β378.3% | β | 21.4% | 90.2% |
| Share count change | 1.5% | 2.4% | 2.9% | 2.8% | 7.6% | 5.1% | 1.9% | 7.6% | 7.9% | 4.1% |
| Financial health | ||||||||||
| Net debt / EBITDA | β | β | β | β | 0.1x | 2.9x | β | β | β | 5.4x |
| Debt / equity | 0.0x | β | β | β | β | β | β | β | β | β |
| Interest coverage | β | β | β304.6x | β116.3x | 21.2x | β3.5x | β51.3x | β12.9x | β5.6x | 0.1x |
| Current ratio | 0.9x | 1.1x | 1.1x | 0.9x | 1.4x | 1.4x | 0.9x | 0.9x | 0.8x | 0.9x |
| Quick ratio | 0.8x | 1.1x | 1.1x | 0.8x | 1.4x | 1.3x | 0.9x | 0.8x | 0.8x | 0.9x |
| Capital allocation | ||||||||||
| Capex / revenue | 2.9% | 2.1% | 2.4% | 3.0% | 1.3% | 0.7% | 1.5% | 1.2% | 0.6% | 0.6% |
| Stock comp / revenue | 1.5% | 1.4% | 1.9% | 2.5% | 2.0% | 2.5% | 4.2% | 5.0% | 3.3% | 2.7% |
| Payouts / FCF | β | β | β | β | 30.9% | 97.1% | β | 0.0% | 0.0% | 0.0% |
| Quality scores | ||||||||||
| Piotroski F-score | β | 4.0 | 2.0 | 2.0 | 6.0 | 3.0 | 1.0 | 5.0 | 5.0 | 6.0 |
| Altman Z'' | β3.7 | β2.5 | β3.3 | β5.2 | 0.2 | β0.7 | β6.3 | β6.4 | β6.6 | β5.3 |
| Accruals ratio | β35.3% | β28.2% | β37.9% | β32.5% | β32.8% | β11.8% | β16.1% | β30.8% | β23.3% | β24.6% |
Source: SEC EDGAR XBRL filings (CIK 0001616707). Data updated October 11, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only β not investment advice. Check the original filings before relying on any figure.
